Are you looking to supercharge your B2B marketing efforts and generate more targeted leads?

Identifying the best lead generation tools and B2B software is crucial for businesses seeking to grow their customer base. These tools and software solutions streamline the process of finding potential clients and nurturing leads into valuable sales opportunities. They often include features such as email marketing, CRM integration, and analytics to help companies optimize their lead generation strategies and achieve better results in their B2B marketing efforts.

Look no further! We’ve compiled a list of the 25+ best lead generation tools and B2B software to help you conquer the digital marketing world.

Best Lead Generation Tools and B2B Software

Let’s dive into the 25+ best B2B sales and lead generation software available to help you find the right prospects.

1. CUFinder

CUFinder is a powerful B2B lead generation tool for finding potential clients in the B2B market

CUFinder is a powerful B2B lead generation tool for finding potential clients in the B2B market. It provides valuable information about leads, such as their contact details (verified mobile numbers and B2B emails) and B2B sales intelligence.

This platform makes it easy for businesses to customize their communication, save time, and stay ahead of the competition in today’s fast-paced business world.

With CUFinder, you can use various advanced filters to create highly targeted lists of prospects. These lists can then be used to create specific audiences on LinkedIn or launch warm or cold email campaigns.

Key Features

  • Free email verification and logo API
  • International coverage in EMEA, NAM, and APAC.
  • GDPR and CCPA compliant
  • Vast database of B2B leads with over 98% accuracy
  • Over 25 bulk enrichment services
  • Search results in CSV and XLSX
  • Integrated with popular CRMs
  • Prospecting through the Chrome extension


You can try its search services for free with the free plan, and its pricing starts at $34 per month.

Try CUFinder now and see how it can better transform your sales and marketing efforts.

2. LinkedIn Sales Navigator

LinkedIn Sales Navigator

LinkedIn Sales Navigator makes it easier to find the right path in sales and uncover hidden allies.

With intelligent recommendations, it saves you time by helping you prospect and cross-sell to target accounts.

It also saves leads to your CRM and suggests leads based on your website visitors.

Key Features

  • 40+ Advanced lead & company search
  • Account tracking
  • Building custom lead lists
  • Extended network access


It starts from $83 to $131 per month and up.

3. Cognism


Cognism is an awesome B2B software for salespeople. It has lots of cool stuff to help you find and talk to business leads. The software is easy to use and works really well.

With Cognism, you can boost your B2B sales campaigns.

Key Features

  • Easy CRM integrations
  • Worldwide coverage
  • Chrome extension
  • 98% Mobile phone number accuracy


The price isn’t listed on their website, but they make custom plans for each customer.

4. HubSpot Marketing Hub

HubSpot Marketing Hub

Standing at the forefront of B2B sales, HubSpot Marketing Hub offers exceptional features to drive your B2B sales efforts.

With its lead management functionalities and sales insights, you can connect with prospects seamlessly and close deals faster

Key Features

  • 24/7 customer support
  • Email marketing
  • Lead capture with online form builder
  • Marketing analytics


Its prices start from $18 per month to $3,600 per month.

5. Outreach


Outreach is a unique sales prospecting platform that empowers everyone involved in sales, including sellers, managers, leadership, and operations, to effectively generate and close more sales opportunities.

Key Features

  • Streamlined prospecting processes through automation
  • Accurate forecasting capabilities
  • Email automation, tracking, and analytics
  • Valuable insights into revenue generation


It’s not available to the public, and you need to register on their website to see it.

6. Kaspr


Kaspr is a great lead generation tool that simplifies accessing email, phone numbers, and other vital information with a click.

It enables automated follow-up messages and improves lead and demand generation data.

Key Features

  • Aligned with GDPR & CCPA
  • Unrestricted B2B email addresses
  • Advanced API access
  • LinkedIn Chrome extension


It starts from $49 per month to $99 per month.

7. Zendesk Sell

Zendesk Sell

Zendesk Sell is a powerful CRM designed specifically for sales teams. It brings together key features and tools to help businesses grow revenue, improve productivity, and have clear visibility into their sales pipeline.

With Zendesk Sell, businesses can optimize their sales processes and gain B2B data to build a top-performing sales team.

Key Features

  • Automatic Lead tracking
  • Email integration and outreach
  • Smart lead lists and templates
  • Mobile app


It starts at $55 per agent/month.

8. HubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is a sales software that makes selling easier by combining all the necessary tools in one user-friendly platform.

With the CRM platform, you can easily close deals, strengthen customer relationships, and improve pipeline management.

Key Features

  • Lead management
  • Email templates and email tracking
  • Conversion intelligence
  • Sales analytics and reporting


It costs $18 to $1,500 per month with four pricing options.

9. Mailchimp


Mailchimp is a go-to tool for email marketing and automation that helps businesses and sales teams.

This platform supports millions of customers worldwide with top-notch technology, great customer support, and inspiring content.

Key Features

  • Email and SMS marketing automation
  • Audience management and segmentation
  • Pre-built email templates
  • A/B testing


It starts at $20 to $350 per month and up.

10. Leadpages


Leadpages is a tool that assists small businesses in swiftly and cost-effectively establishing an online presence.

With ready-made templates, the design process is expedited, and every page is specifically designed to maximize lead generation.

Key Features

  • High-converting landing page builder
  • Analytics and tracking


Its lowest pricing starts at $37 per month.

11. Wishpond


Wishpond is a powerful lead generation platform offering various marketing tools to grow your business.

With Wishpond, you can execute effective marketing campaigns and convert more leads.

Key Features

  • Advanced lead reporting
  • Email marketing automation
  • Lead management campaign
  • Landing page builder


Its prices start from $99 per month to $199.

12. Marketo


Marketo is a robust marketing automation platform that helps you drive engagement and revenue.

With Marketo, you can streamline your sales and marketing efforts and achieve better results.

Key Features

  • Lead nurturing
  • Campaign management
  • Analytics and lead scoring
  • Cross-channel marketing automation


Its pricing plans are not available on the website

13. LeadSquared


LeadSquared is a comprehensive CRM and marketing automation software built specifically for B2B sales teams.

With LeadSquared, you can manage your B2B leads effectively and close more deals.

Key Features

  • Sales insights
  • Lead tracking
  • Email marketing automation
  • Sales and mobile CRM
  • GDPR compliant


Pricing options are not publicly available.

14. Intercom


Intercom is a customer messaging platform that helps you engage and convert your website visitors.

With Intercom, you can provide personalized experiences to your prospects and boost your conversions.

Key Features

  • AI chatbots
  • User behavior tracking
  • Advanced automation campaigns
  • Conversion management


It starts at $74 per month.

15. Drift


Drift is a conversational marketing platform that enables you to engage and convert your website visitors through chatbots and live chat.

With Drift, you can create meaningful interactions with your prospects and share engaging content with your target audience.

Key Features

  • AI-driven chatbots
  • Lead qualification
  • Sales playbooks


It starts at $2,500 per month.

16. LeadGenius


LeadGenius LeadGenius is an AI-powered lead generation platform that helps you find and qualify leads efficiently.

With LeadGenius, you can optimize your lead generation & sales cycle process and drive revenue growth.

Key Features

  • Global contact data
  • Lead scoring
  • Data enrichment
  • Outbound sales automation


Its prices are not accessible.

17. SalesGenie


SalesGenie is a B2B lead generation tool that provides you with accurate and up-to-date prospect data.

With SalesGenie, you can target the right audience and boost your sales efforts

Key Features

  • Sales lead management
  • Sales mobile app
  • Analytics and sales reporting
  • GPS tracking


Its pricing is unavailable to the public

18. Paperform


Paperform is an intuitive form builder that allows you to create interactive forms, surveys, eSignatures, bookings, and payments.

With Paperform, you can collect valuable information from your prospects and drive conversions.

Key Features

  • Customizable form templates
  • Payment integration
  • Scheduling and booking management


It starts from $24 to $159 per month.

19. Optimizely


Optimizely is a powerful lead generation tool that enables businesses to optimize their websites and maximize conversions.

With its easy-to-use interface and advanced testing capabilities, Optimizely helps businesses create personalized experiences for their visitors, resulting in increased lead generation and improved customer engagement.

Key Features

  • Content management
  • Omni-channel marketing
  • Campaign automation
  • Landing page optimization


Pricing details are unavailable on their website.

20. is an AI-powered sales engagement platform that helps you automate your outreach and follow-up process.

With, you can scale your sales efforts and drive better results.

Key Features

  • Task management
  • Multichannel sequences
  • Email and social automation
  • Email and phone number validation


Its pricing starts at $60 per user per month.

21. ConvertKit


ConvertKit ConvertKit is an email marketing platform designed specifically for content creators.

With ConvertKit, you can effectively nurture your prospects, target, and grow your audience.

Key Features

  • Subscriber tagging and segmentation
  • Unlimited landing page and forms
  • Email automation


It starts at $15 per month.

22. Pardot


Pardot is a marketing automation platform that belongs to the Salesforce product group/Marketing Cloud. It helps you streamline your B2B marketing efforts.

With Pardot’s advanced features, you can launch, optimize, and manage your marketing campaigns.

Key Features

  • ROI reporting
  • Campaign insights
  • Advanced dynamic content
  • Predictive lead & behavior scoring


Its pricing ranges from $1,250 to $15,000 per month.

23. Unbounce


Unbounce is a landing page builder that allows you to create high-converting landing pages without any coding skills.

With Unbounce, you can collect important information about your prospects.

Key Features

  • A/B testing
  • Lead capture forms
  • drag-and-drop customization


It starts from $74 to $ 625 per user per month.

24. Pipedrive


Pipedrive Pipedrive is a sales CRM software that helps you manage your sales pipeline efficiently.

With Pipedrive, you can stay organized and close more sales effectively.

Key Features

  • Deal tracking
  • Communication history
  • Deal and lead management
  • Sales reporting and forecasting


It starts from $24 to $109 per user per month.

25. Growbots


Growbots is an AI-powered outbound sales platform that helps you source and engage with your target audience.

With Growbots, you can supercharge your sales efforts and drive revenue growth.

Key Features

  • Lead generation
  • Personalization
  • Campaign automation


Pricing details are not disclosed on their website.

26. Instapage


Instapage is a widely-used B2B software that focuses on creating high-converting landing pages.

With its user-friendly drag-and-drop editor and extensive library of customizable templates, Instapage empowers marketers to design visually appealing and engaging landing pages without the need for coding skills.

Moreover, Instapage integrates with popular marketing automation and CRM tools.

Key Features

  • Top-performing Landing page
  • Real-time visual collaboration
  • GDPR compliance
  • In-app A/B testing


It starts at & 199 per month.

The Bottom Line

These best lead generation tools and B2B software are designed to empower your digital marketing and sales efforts.

Whether you need help with lead management, demand generation, or CRM integration, these tools have covered you.

Make the most of these tools and take your B2B sales to new heights!

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