Table of Contents

The Whooping Facebook Marketing Statistics for 2023!

The worthwhile and undeniable influence of Facebook platform in companies’ prospecting, sales, and revenue led us to gather the updated Facebook Marketing statistics 2022 in this article. To make a sound choice and create a targeted marketing plan for 2023, these Facebook Marketing stats are absolutely necessary to know.

First of all what is Facebook Marketing?

Briefly, using Facebook Social Platform as a digital marketing tool to generate more qualified leads, improve Return on Investment (ROI), sales, profit, & company website traffic, build trust & brand awareness, and reduce marketing costs is known as Facebook marketing.

What does a Facebook Marketer do?

The Facebook marketer is the specialist responsible for Facebook’s project planning, explaining the project to content producers & designers, contact tracking, maintaining Facebook profiles, creating reports, managing ad spending, replying to Facebook comments, and many other tasks.

Let’s commence reading the Facebook Marketing stats for 2022.

In 2023, leave Social Media marketing stress behind by focusing on updated Facebook marketing strategies!

Facebook Marketing Stats for 2023

1. Facebook and Meta’s relationship

First of all, before getting to the point, let’s talk about Facebook and Meta relationships!

The Facebook company was rebranded as Meta on 28 October 2021. Now Meta Company owns 2 Social Networks, including Facebook & Instagram and one messenger, WhatsApp.

Mark Zuckerberg, the CEO of Meta said that the new name “reflects the full breadth of what we do and the future we want to help build”.

In this article, we are going to talk about the statistics of Facebook Social Network as one of the apps provided by Meta.

Facebook and Meta's relationship

2. Facebook overview

Facebook overview

3. What are the top 3 social media in the world 2022?

Facebook is the first and the most-used Social Media in 2022 followed by YouTube and Instagram.

You can see the monthly active users of Facebook in the picture below.

Two of Meta Company’s apps, Facebook & Instagram, are among the first 3 most-used Networking Channels of the world. Outstanding!

What are the top 3 social media in the world 2022?

4. What is the best social media for marketing?

Facebook is the king and the primary Social Media for marketing and business expanding in 2022.

Still we see the name of Facebook as the first mentioned Social Channel used by marketers worldwide and it’s very unlikely that Facebook will lose this position in 2023!

5. What is the total number of Facebook users worldwide 2022?

As of Q3 2022, Facebook’s monthly active users (MAUs) were 2.96 billion.

And at the same time, the number of people who use Facebook each day was 1.968 billion.

Considering around 4.59 billion Social Media users in 2022 from all over the world, almost 2 out of every 3 Social Media users are active on Facebook!

What is the total number of Facebook users worldwide 2022?

6. Facebook monthly active users (MAUs) bumper growth from 2008 to 2022

As you can see in the chart below, Facebook active monthly users (MAUs) increased continuously in recent years, starting from 100 million in 2008 and ending at 2960 million in 2022!

7. How many businesses have a Facebook page 2022?

Over 200 million small businesses from all corners of the world benefit from Facebook in 2022.

How many businesses have a Facebook page 2022?

8. Facebook revenue by year from 2010 to 2021

Facebook revenue was US $ 1.97 billion in 2010 which increased to US $ 117.92 billion in 2021. This uninterrupted growth caused Facebook to remain the widely-used Social Channel among all people and digital marketers of the world.

Facebook revenue by year from 2010 to 2021

9. Annual revenue of Facebook by region from 2015 to 2021 (in billion)

The diagram below shows that US & Canada had the highest annual revenue of Facebook from 2015 to 2021. Europe and Asia Pacific were respectively after the US & Canada.

Annual revenue of Facebook by region from 2015 to 2021 (in billion)

10. Which country uses FB the most?

India is the first country with the most number of Facebook users, equal to 416.6 million. It is nearly 30% of the total population of India.

After that, the USA, Indonesia, Brazil, Philippines, Mexico, Vietnam, Thailand, and Japan are respectively placed in 2nd to 9th place.

If we ignore India, the USA is the only country with over 200 million Facebook users. Indonesia and Brazil are the only 2 countries that have between 100M to 200M Facebook users.

Then, each of these countries; Philippines, Mexico, Vietnam, Thailand, and Japan have between 50M to 100M Facebook users. And afterwards all other countries of the world have less than 50M Facebook users.

However, you can see the exact number of Facebook users of the first 10 countries in the diagram below.

Which country uses FB the most?

11. How many people use Facebook in the UK 2022?

Around 44.84M of the UK total population used Facebook actively in 2022. This is equal to 66% of the whole population of the UK which is estimated to be 67.9M.

How many people use Facebook in the UK 2022?

12. What country has the world’s lowest population of Facebook users?!

Tokelau with around 400 Facebook users is the country with the lowest population of Facebook users!

Vatican City and Niue are after that. Each of them has less than 100 Facebook users!

What country has the world's lowest population of Facebook users?!

13. Facebook age demographics worldwide 2022

Users who are between 25-34 years old use Facebook more than other age groups followed by the 18-24 year old group.

As people get older than 35 years; their use of Facebook decreases every year.

Facebook age demographics worldwide 2022

14. Facebook gender demographic worldwide 2022

54% & 46% of Facebook users are respectively female and male.

Generally, men are more addicted to Social Media but for Facebook, the story is different!

Facebook gender demographic worldwide 2022

15. US Facebook users by age & gender as of September 2022

As you can see below, in all age groups except the group of 25- 34 years old users, the numbers of US female Facebook users are more than male as of September 2022.

In the 25-34 group, the number of male and female US users were equal.

Furthermore, the 25-34 age group has the most number of Facebook users in the US followed by 18- 24 years old users. However, there is a slight difference between the number of groups 18- 24 and the group 35- 44.

Obviously, the lowest numbers of US Facebook users in 2022 are related to the group of 13-17 years’ old children; in this group, girls are more than boys.

The difference between the last two groups, 55-64 and +65 is also a little inconsequential.

US Facebook users by age & gender as of September 2022

16. What is the fastest-growing age group on Facebook in US?

Pew Research Center found that the number of Facebook users who were over 65 years old increased significantly from 26% in 2018 to 40% in 2019.

Take into consideration to create posts for this age group upwards!

What is the fastest-growing age group on Facebook in US?

17. Which social media platform is the most used for advertising worldwide?

Social Media marketers benefit from Facebook ads more than other Social Networks.

In-detail, 93% of them use Facebook ads!

18. What social media is most used for advertising in the US?

According to Statista, 66% of US small businesses (SMEs) used Facebook for advertising. Afterwards, the most-used Social Media in the US for advertising were respectively YouTube, Instagram, Snapchat, and TikTok.

What social media is most used for advertising in the US?

19. What is the average cost per click on Facebook ads?

According to WordStream, the average CPC (cost per click) is US $ 1.72 across all industries.

However, finance and insurance industry has the highest CPC: US $ 3.77

And apparel has the lowest CPC: US $ 0.45

What is the average cost per click on Facebook ads?

20. How many app downloads does Facebook have from 2017 to 2021?

Facebook app annual download jumped from 660 million in 2017 to 710 million in 2018. Afterwards, it experienced a decline from 2018 to 2021. Finally in 2021, it became 416 million; less than 660 million in 2017.

How many app downloads does Facebook have from 2017 to 2021?

21. How long is the average user on Facebook app 2022?

Surveys showed that in Q1 2022, a typical user spent an average of 19.4 hours on Facebook per month.

While in Q2 2022, it increased to 19.7 hours!

How long is the average user on Facebook app 2022?

22. How many Facebook users are on mobile & how many on desktop?

98.3% of users sign in to Facebook through their smartphones while 1.7% of them use laptops or PCs.

Not bad to mention that around 10 years ago, in 2012, Zuckerberg declared “now we really are a mobile company”!

98.3% of Facebook users sign in via mobile!

Only 1.7% via PC or laptop!

23. What percentage of mobile Facebook users use Android phone?

Around 80% of mobile Facebook users use Android!

24. Facebook pages by content type in 2021

In 2021, most of Facebook content type was image followed by video, link, and status.

Facebook pages by content type in 2021

25. What type of content gets the most engagement on Facebook?

Video!

Though the most published content on Facebook is image, the highest engagement rate is for video.

Video, photo, and status boast respectively 6.04%, 4.36%, and 1.66% engagement rate on Facebook.

What type of content gets the most engagement on Facebook?

26. Will Facebook delete fake accounts?

The diagram below shows that Facebook every month removes billions of fake accounts!

From the first quarter of 2018 to the third quarter of the same year, less than 1 billion fake accounts were distinguished and removed by Facebook every quarter.

From Q4 2018 to Q1 2022, every quarter, between 1.1 billion to 1.8 billion fake accounts were detached, except in Q1 2019 when 2.2 billion of fake accounts were omitted by Facebook!

Will Facebook delete fake accounts?

27. How many reports does it take to delete a fake Facebook account? How long does a Facebook report take to be checked by Facebook’s support team?

Usually in 48 hours, your report is checked by a member of the Facebook support team.

However there is no strict rule!

It also depends on some factors like the case’s seriousness, the validity and history of the account that has sent the report, and the number of accounts that report a certain page.

Based on these factors, an account may be deleted in 24 hours just by one report and sometimes it takes more time to remove an account reported by many people.

28. How many Facebook users use Groups 2022?

Facebook Groups are used approximately by 1.8 billion people every month.

How many Facebook users use Groups 2022?

29. Who has the most followers on Facebook 2022?

Who has the most followers on Facebook 2022?

The top 5 most followed on Facebook 2022 are mentioned respectively below:

@Facebook: the page of Facebook Internet Services created in 2007 with 182M followers in 2022.

the page of Facebook Internet Services created in 2007 with 182M followers in 2022.

@cristiano: the page of Cristiano Ronaldo – famous football player – created in 2009 with 150M followers in 2022.

the page of Cristiano Ronaldo – famous football player - created in 2009 with 150M followers in 2022.

@MrBean: the page of Mr. Bean – famous comedian – created in 2008 with 132M followers in 2022.

the page of Mr. Bean – famous comedian – created in 2008 with 132M followers in 2022.

@ChinaGlobalTVNetwork: the page of CGTN – Chinese TV Network – created in 2016 with 119M followers in 2022.

the page of CGTN – Chinese TV Network – created in 2016 with 119M followers in 2022.

@SamsungGlobal: the page of Samsung Electronics Company created in 2009 with 47M followers in 2022.

the page of Samsung Electronics Company created in 2009 with 47M followers in 2022.

30. Is Facebook a news source? What percentages of people use Facebook as a news source?

As mentioned on Journalism, around 54% of all Facebook users check news via Facebook.

Furthermore, approximately 36% of Americans use Facebook as a news source.

The New York Times, USA Today, The Washington Post, The Wall Street Journal, New York Post, New York Daily News, and Los Angeles Times are some of Facebook’s top US daily newspapers.

The Whooping Facebook Marketing Statistics for 2023!
The worthwhile and undeniable influence of Facebook platform in companies’ prospecting, sales, and revenue led us to gather the updated Facebook Marketing statistics 2022 in this article. To make a sound choice and create a targeted marketing plan for 2023, these Facebook Marketing stats are absolutely necessary to know.
First of all what is Facebook Marketing?
Briefly, using Facebook Social Platform as a digital marketing tool to generate more qualified leads, improve Return on Investment (ROI), sales, profit, & company website traffic, build trust & brand awareness, and reduce marketing costs is known as Facebook marketing.
What does a Facebook Marketer do?
The Facebook marketer is the specialist responsible for Facebook’s project planning, explaining the project to content producers & designers, contact tracking, maintaining Facebook profiles, creating reports, managing ad spending, replying to Facebook comments, and many other tasks.
Let's commence reading the Facebook Marketing stats for 2022.
In 2023, leave Social Media marketing stress behind by focusing on updated Facebook marketing strategies!

Facebook Marketing Stats for 2023

1. Facebook and Meta's relationship
First of all, before getting to the point, let’s talk about Facebook and Meta relationships!
The Facebook company was rebranded as Meta on 28 October 2021. Now Meta Company owns 2 Social Networks, including Facebook & Instagram and one messenger, WhatsApp.
Mark Zuckerberg, the CEO of Meta said that the new name “reflects the full breadth of what we do and the future we want to help build”.
In this article, we are going to talk about the statistics of Facebook Social Network as one of the apps provided by Meta.

2. Facebook overview

3. What are the top 3 social media in the world 2022?
Facebook is the first and the most-used Social Media in 2022 followed by YouTube and Instagram.
You can see the monthly active users of Facebook in the picture below.
Two of Meta Company’s apps, Facebook & Instagram, are among the first 3 most-used Networking Channels of the world. Outstanding!

4. What is the best social media for marketing?
Facebook is the king and the primary Social Media for marketing and business expanding in 2022.
Still we see the name of Facebook as the first mentioned Social Channel used by marketers worldwide and it’s very unlikely that Facebook will lose this position in 2023!

5. What is the total number of Facebook users worldwide 2022?
As of Q3 2022, Facebook's monthly active users (MAUs) were 2.96 billion.
And at the same time, the number of people who use Facebook each day was 1.968 billion.
Considering around 4.59 billion Social Media users in 2022 from all over the world, almost 2 out of every 3 Social Media users are active on Facebook!

6. Facebook monthly active users (MAUs) bumper growth from 2008 to 2022
As you can see in the chart below, Facebook active monthly users (MAUs) increased continuously in recent years, starting from 100 million in 2008 and ending at 2960 million in 2022!

7. How many businesses have a Facebook page 2022?
Over 200 million small businesses from all corners of the world benefit from Facebook in 2022.

8. Facebook revenue by year from 2010 to 2021
Facebook revenue was US $ 1.97 billion in 2010 which increased to US $ 117.92 billion in 2021. This uninterrupted growth caused Facebook to remain the widely-used Social Channel among all people and digital marketers of the world.

9. Annual revenue of Facebook by region from 2015 to 2021 (in billion)
The diagram below shows that US & Canada had the highest annual revenue of Facebook from 2015 to 2021. Europe and Asia Pacific were respectively after the US & Canada.

10. Which country uses FB the most?
India is the first country with the most number of Facebook users, equal to 416.6 million. It is nearly 30% of the total population of India.
After that, the USA, Indonesia, Brazil, Philippines, Mexico, Vietnam, Thailand, and Japan are respectively placed in 2nd to 9th place.
If we ignore India, the USA is the only country with over 200 million Facebook users. Indonesia and Brazil are the only 2 countries that have between 100M to 200M Facebook users.
Then, each of these countries; Philippines, Mexico, Vietnam, Thailand, and Japan have between 50M to 100M Facebook users. And afterwards all other countries of the world have less than 50M Facebook users.
However, you can see the exact number of Facebook users of the first 10 countries in the diagram below.

11. How many people use Facebook in the UK 2022?
Around 44.84M of the UK total population used Facebook actively in 2022. This is equal to 66% of the whole population of the UK which is estimated to be 67.9M.

12. What country has the world's lowest population of Facebook users?!
Tokelau with around 400 Facebook users is the country with the lowest population of Facebook users!
Vatican City and Niue are after that. Each of them has less than 100 Facebook users!

13. Facebook age demographics worldwide 2022
Users who are between 25-34 years old use Facebook more than other age groups followed by the 18-24 year old group.
As people get older than 35 years; their use of Facebook decreases every year.

14. Facebook gender demographic worldwide 2022
54% & 46% of Facebook users are respectively female and male.
Generally, men are more addicted to Social Media but for Facebook, the story is different!

15. US Facebook users by age & gender as of September 2022
As you can see below, in all age groups except the group of 25- 34 years old users, the numbers of US female Facebook users are more than male as of September 2022.
In the 25-34 group, the number of male and female US users were equal.
Furthermore, the 25-34 age group has the most number of Facebook users in the US followed by 18- 24 years old users. However, there is a slight difference between the number of groups 18- 24 and the group 35- 44.
Obviously, the lowest numbers of US Facebook users in 2022 are related to the group of 13-17 years’ old children; in this group, girls are more than boys.
The difference between the last two groups, 55-64 and +65 is also a little inconsequential.

16. What is the fastest-growing age group on Facebook in US?
Pew Research Center found that the number of Facebook users who were over 65 years old increased significantly from 26% in 2018 to 40% in 2019.
Take into consideration to create posts for this age group upwards!

17. Which social media platform is the most used for advertising worldwide?
Social Media marketers benefit from Facebook ads more than other Social Networks.
In-detail, 93% of them use Facebook ads!

18. What social media is most used for advertising in the US?
According to Statista, 66% of US small businesses (SMEs) used Facebook for advertising. Afterwards, the most-used Social Media in the US for advertising were respectively YouTube, Instagram, Snapchat, and TikTok.

19. What is the average cost per click on Facebook ads?
According to WordStream, the average CPC (cost per click) is US $ 1.72 across all industries.
However, finance and insurance industry has the highest CPC: US $ 3.77
And apparel has the lowest CPC: US $ 0.45

20. How many app downloads does Facebook have from 2017 to 2021?
Facebook app annual download jumped from 660 million in 2017 to 710 million in 2018. Afterwards, it experienced a decline from 2018 to 2021. Finally in 2021, it became 416 million; less than 660 million in 2017.

21. How long is the average user on Facebook app 2022?
Surveys showed that in Q1 2022, a typical user spent an average of 19.4 hours on Facebook per month.
While in Q2 2022, it increased to 19.7 hours!

22. How many Facebook users are on mobile & how many on desktop?
98.3% of users sign in to Facebook through their smartphones while 1.7% of them use laptops or PCs.
Not bad to mention that around 10 years ago, in 2012, Zuckerberg declared “now we really are a mobile company”!
98.3% of Facebook users sign in via mobile!
Only 1.7% via PC or laptop!

23. What percentage of mobile Facebook users use Android phone?
Around 80% of mobile Facebook users use Android!

24. Facebook pages by content type in 2021
In 2021, most of Facebook content type was image followed by video, link, and status.

25. What type of content gets the most engagement on Facebook?
Video!
Though the most published content on Facebook is image, the highest engagement rate is for video.
Video, photo, and status boast respectively 6.04%, 4.36%, and 1.66% engagement rate on Facebook.

26. Will Facebook delete fake accounts?
The diagram below shows that Facebook every month removes billions of fake accounts!
From the first quarter of 2018 to the third quarter of the same year, less than 1 billion fake accounts were distinguished and removed by Facebook every quarter.
From Q4 2018 to Q1 2022, every quarter, between 1.1 billion to 1.8 billion fake accounts were detached, except in Q1 2019 when 2.2 billion of fake accounts were omitted by Facebook!

27. How many reports does it take to delete a fake Facebook account? How long does a Facebook report take to be checked by Facebook’s support team?
Usually in 48 hours, your report is checked by a member of the Facebook support team.
However there is no strict rule!
It also depends on some factors like the case’s seriousness, the validity and history of the account that has sent the report, and the number of accounts that report a certain page.
Based on these factors, an account may be deleted in 24 hours just by one report and sometimes it takes more time to remove an account reported by many people.

28. How many Facebook users use Groups 2022?
Facebook Groups are used approximately by 1.8 billion people every month.

29. Who has the most followers on Facebook 2022?

The top 5 most followed on Facebook 2022 are mentioned respectively below:
@Facebook: the page of Facebook Internet Services created in 2007 with 182M followers in 2022.

@cristiano: the page of Cristiano Ronaldo – famous football player - created in 2009 with 150M followers in 2022.

@MrBean: the page of Mr. Bean – famous comedian – created in 2008 with 132M followers in 2022.

@ChinaGlobalTVNetwork: the page of CGTN – Chinese TV Network – created in 2016 with 119M followers in 2022.

@SamsungGlobal: the page of Samsung Electronics Company created in 2009 with 47M followers in 2022.

30. Is Facebook a news source? What percentages of people use Facebook as a news source?
As mentioned on Journalism, around 54% of all Facebook users check news via Facebook.
Furthermore, approximately 36% of Americans use Facebook as a news source.
The New York Times, USA Today, The Washington Post, The Wall Street Journal, New York Post, New York Daily News, and Los Angeles Times are some of the top US daily newspapers on Facebook.

31. How many people sign up to Facebook per minute?
The total number of people signed up to Facebook in 2021 per minute, hour, day, and week are as follow:
Every minute: 400 users
Every hour: 24,000
Every day: 576,000
Every week: 4,032,000

32. How many people post on Facebook per minute?
In 2021, 136,000 posts were published on Facebook per minute!

33. How many comments are posted on Facebook every minute?
Over 510,000 comments were made on Facebook’s posts per minute in 2021!
34. How many likes do Facebook users generate every minute?
Astonishing to know that Facebook users generated 4 million likes per minute in 2021!
35. How many statuses are updated on Facebook per minute?
In 2021, around 293,000 statuses were updated per minute.
36. What is Facebook monetization?
Professional/business Facebook profiles that are older than 30 days and have at least 10,000 followers can earn money from the invaluable content they share on Facebook.

37. What are the peak times for Facebook?
On Wednesday and Thursday, from 11 am to 2 pm, the highest traffic occurs on Facebook. Hence, that would be great if you post at that time period to reach more audience, likes, comments, and shares.

31. How many people sign up to Facebook per minute?

The total number of people signed up to Facebook in 2021 per minute, hour, day, and week are as follow:

Every minute: 400 users

Every hour: 24,000

Every day: 576,000

Every week: 4,032,000

How many people sign up to Facebook per minute?

32. How many people post on Facebook per minute?

In 2021, 136,000 posts were published on Facebook per minute!

How many people post on Facebook per minute?

33. How many comments are posted on Facebook every minute?

Over 510,000 comments were made on Facebook’s posts per minute in 2021!

34. How many likes do Facebook users generate every minute?

Astonishing to know that Facebook users generated 4 million likes per minute in 2021!

35. How many statuses are updated on Facebook per minute?

In 2021, around 293,000 statuses were updated per minute.

36. What is Facebook monetization?

Professional/business Facebook profiles that are older than 30 days and have at least 10,000 followers can earn money from the invaluable content they share on Facebook.

What is Facebook monetization?

37. What are the peak times for Facebook?

On Wednesday and Thursday, from 11 am to 2 pm, the highest traffic occurs on Facebook. Hence, that would be great if you post at that time period to reach more audience, likes, comments, and shares.

What are the peak times for Facebook?

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