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The worthwhile and undeniable influence of the Facebook platform in companies’ prospecting, sales, and revenue led us to gather the updated Facebook Marketing statistics for 2023 in this article.

The Whooping Facebook Marketing Statistics for 2024!

To make a sound choice and create a targeted marketing plan for 2024, these Facebook Marketing stats are necessary to know.

First of All, What Is Facebook Marketing?

Briefly, using Facebook Social Platform as a digital marketing tool to generate more qualified leads, improve Return on Investment (ROI), sales, profit, & company website traffic, build trust & brand awareness, and reduce marketing costs is known as Facebook marketing.

What Does a Facebook Marketer Do?

The Facebook marketer is the specialist responsible for Facebook’s project planning, explaining the project to content producers & designers, contact tracking, maintaining Facebook profiles, creating reports, managing ad spending, replying to Facebook comments, and many other tasks.

Let’s commence reading the Facebook Marketing stats for 2023.

In 2024, leave Social Media marketing stress behind by focusing on updated Facebook marketing strategies!

Facebook Marketing Stats for 2024

Facebook Marketing Stats for 2024

1. Facebook and Meta’s Relationship

First of all, before getting to the point, let’s talk about Facebook and Meta relationships!

The Facebook company was rebranded as Meta on 28 October 2021. Now Meta Company owns 2 Social Networks, including Facebook & Instagram, and one messenger, WhatsApp.

Mark Zuckerberg, the CEO of Meta said that the new name “reflects the full breadth of what we do and the future we want to help build”.

In this article, we are going to talk about the statistics of Facebook Social Network as one of the apps provided by Meta.

2. Facebook Overview

Facebook Overview

Facebook is a widely used social media platform that connects billions of users worldwide. Founded in 2004 by Mark Zuckerberg and his college roommates, Facebook initially started as a platform for college students to connect and share updates. Over the years, it has evolved into a comprehensive social networking site that allows users to create profiles, share content, and interact with friends, family, and businesses. With features such as news feeds, photo and video sharing, events, and groups, Facebook has become an integral part of people’s lives, serving as a platform for socializing, networking, and staying informed. Additionally, Facebook offers various advertising and marketing opportunities for businesses, enabling them to reach their target audiences effectively and promote their products and services to a diverse user base. Overall, Facebook continues to be a dominant force in the realm of social media, shaping how people communicate, connect, and engage online.

3. What Are the Top 3 Social Media in the World 2023?

Facebook is the first and the most-used Social Media in 2023 followed by YouTube and Instagram.

You can see the monthly active users of Facebook in the picture below.

Two of Meta Company’s apps, Facebook & Instagram, are among the first 3 most-used Networking Channels in the world. Outstanding!

What Are the Top 3 Social Media in the World 2023?

4. What Is the Best Social Media for Marketing?

Facebook is the king and the primary Social Media for marketing and business expansion in 2023.

Still, we see the name of Facebook as the first mentioned Social Channel used by marketers worldwide and it’s very unlikely that Facebook will lose this position in 2024!

5. What Is the Total Number of Facebook Users Worldwide in 2023?

As of Q4 2023, Facebook’s monthly active users (MAUs) were 3.070 billion.

And at the same time, the number of people who use Facebook each day was 2.11 billion.

Considering around 4.95 billion Social Media users in 2023 from all over the world, almost 2 out of every 3 Social Media users are active on Facebook!

What Is the Total Number of Facebook Users Worldwide in 2023?

6. Facebook Monthly Active Users (MAUs) Bumper Growth from 2008 to 2023

As you can see in the chart above, Facebook’s active monthly users (MAUs) increased continuously in recent years, starting from 100 million in 2008 and ending at 3.070 million in 2023!

7. How Many Businesses Have a Facebook Page in 2023?

Over 200 million small businesses from all corners of the world benefit from Facebook in 2023.

How Many Businesses Have a Facebook Page in 2023?

8. Facebook Revenue by Year from 2010 to 2023

Facebook revenue was US $ 1.97 billion in 2010 which increased to US $ 134.9 billion in 2023. This uninterrupted growth caused Facebook to remain the widely-used Social Channel among all people and digital marketers of the world.

Facebook Revenue by Year from 2010 to 2023

9. Annual Revenue of Facebook by Region from 2015 to 2023 (in Billion)

The diagram below shows that US & Canada had the highest annual revenue of Facebook from 2015 to 2023. Europe and Asia Pacific were respectively after the US & Canada.

Annual Revenue of Facebook by Region from 2015 to 2023 (in Billion)

10. Which Country Uses FB the Most?

India is the first country with the most number of Facebook users, equal to 448.1 million. It is nearly 43% of the total population of India.

After that, the USA, Indonesia, Brazil, Mexico, Philippines, Vietnam, Russia, Turkey, and Thailand are respectively placed in 2nd to 9th place.

If we ignore India, the USA is the only country with over 258 million Facebook users. Indonesia and Brazil are the only 2 countries that have between 165M to 188M Facebook users.

Then, each of these countries; Mexico, Philippines, Vietnam, Russia, Turkey, and Thailand have between 58M to 102M Facebook users. And afterward, all other countries of the world have less than 58M Facebook users.

However, you can see the exact number of Facebook users in the first 10 countries in the diagram below.

Which Country Uses FB the Most?

11. How Many People Use Facebook in the UK in 2024?

Around 55.7M of the UK’s total population used Facebook actively in February 2024. This is equal to over 81% of the whole population of the UK which is estimated to be over 67.96M.

How Many People Use Facebook in the UK in 2024?

12. What Country Has the World’s Lowest Population of Facebook Users?!

Tokelau with around 400 Facebook users is the country with the lowest population of Facebook users!

Vatican City and Niue are after that. Each of them has less than 100 Facebook users!

What Country Has the World’s Lowest Population of Facebook Users?!

13. Facebook Age Demographics Worldwide 2024

As of January 2024, users who are between 25-34 years old use Facebook more than other age groups followed by the 18-24 year old group.

As people get older than 35 years; their use of Facebook decreases every year.

Facebook Age Demographics Worldwide 2024

14. Facebook Gender Demographic Worldwide 2024

56.8% & 43.2% of Facebook users are respectively female and male.

Generally, men are more addicted to Social Media but for Facebook, the story is different!

Facebook Gender Demographic Worldwide 2024

15. US Facebook Users by Age & Gender as of January 2024

As you can see below, in all age groups, the number of US female Facebook users is more than males as of January 2024.

Except for the two groups of 25- 34 and 35 to 44-year-old users, the number of male and female US users was approximately equal.

Furthermore, the 25-34 age group has the most number of Facebook users in the US followed by 18- 24 years old users. However, there is a slight difference between the number of groups 18- 24 and the group 35- 44.

The lowest numbers of US Facebook users in 2024 are related to the group of 13-17-year-old children; in this group, girls are more than boys.

The difference between the last two groups, 55-64 and +65 is also a little inconsequential.

US Facebook Users by Age & Gender as of January 2024

16. What Is the Fastest-Growing Age Group on Facebook in the US?

Pew Research Center found that the number of Facebook users who were over 65 years old increased significantly from 26% in 2018 to 40% in 2019.

Take into consideration creating posts for this age group upwards!

17. Which Social Media Platform Is the Most Used for Advertising Worldwide?

Social Media marketers benefit from Facebook ads more than other Social Networks.

In detail, 93% of them use Facebook ads!

18. What Social Media Is Most Used for Advertising in the US?

According to Statista, 66% of US small businesses (SMEs) use Facebook for advertising. Afterwards, the most used Social Media in the US for advertising were respectively YouTube, Instagram, Snapchat, and TikTok.

What Social Media Is Most Used for Advertising in the US?

19. What Is the Average Cost Per Click on Facebook Ads?

According to Megadigital, in January 2024, the average CPC (cost per click) on Facebook is $ 0.584 across all industries.

That is, businesses spend between 50 and 60 cents on their Facebook ads.

20. How Many App Downloads Does Facebook Have from 2017 to 2023?

Facebook app annual downloads jumped from 660 million in 2017 to 710 million in 2018. Afterward, it experienced a decline from 2018 to 2023. Finally, in 2023, it became 553 million; less than 660 million in 2017.

How Many App Downloads Does Facebook Have from 2017 to 2023?

21. How Long Is the Average User on Facebook App 2023?

Surveys showed that in Q1 2023, a typical user spent an average of 19.42 hours on Facebook per month.

While in Q2 2023, it increased to 19.7 hours!

How Long Is the Average User on Facebook App 2023?

22. How Many Facebook Users Are on Mobile & How Many on Desktop?

98.3% of users sign in to Facebook through their smartphones while 1.7% of them use laptops or PCs.

Not bad to mention that around 12 years ago, in 2012, Zuckerberg declared “now we are a mobile company”!

98.3% of Facebook users sign in via mobile!

Only 1.7% via PC or laptop!

23. What Percentage of Mobile Facebook Users Use Android Phone?

Over 80% of mobile Facebook users use Android!

24. Facebook Pages by Content Type in 2023

In 2023, most of the Facebook content type was image followed by video, link, and status.

Facebook Pages by Content Type in 2023

25. What Type of Content Gets the Most Engagement on Facebook?

Video!

Though the most published content on Facebook is images, the highest engagement rate is for video.

Video, photo, and status boast respectively 6.04%, 4.36%, and 1.66% engagement rates on Facebook.

What Type of Content Gets the Most Engagement on Facebook?

26. Will Facebook Delete Fake Accounts?

The diagram below shows that Facebook every month removes millions of fake accounts!

From the first quarter of 2020 to the fourth quarter of the same year, more than 1 billion fake accounts were distinguished and removed by Facebook every quarter.

From Q4 2020 to Q4 2023, every quarter, approximately between 1.1 billion to 1.3 billion fake accounts were detached, except in Q1 2023 to Q4 2023 when less than 1 billion fake accounts were omitted by Facebook!

Will Facebook Delete Fake Accounts?

27. How Many Reports Does It Take to Delete a Fake Facebook Account? How Long Does a Facebook Report Take to Be Checked by Facebook’s Support Team?

Usually in 48 hours, your report is checked by a member of the Facebook support team.

However, there is no strict rule!

It also depends on some factors like the case’s seriousness, the validity and history of the account that has sent the report, and the number of accounts that report a certain page.

Based on these factors, an account may be deleted in 24 hours just by one report and sometimes it takes more time to remove an account reported by many people.

28. How Many Facebook Users Use Groups 2023?

Facebook Groups are used approximately by 1.8 billion people every month.

How Many Facebook Users Use Groups 2023?

29. Who Has the Most Followers on Facebook 2023?

Who Has the Most Followers on Facebook 2023?

The top 4 most followed on Facebook 2023 are mentioned respectively below:

@Facebook: the page of Facebook Internet Services created in 2007 with 189M followers in 2024.

Facebook

@cristiano: the page of Cristiano Ronaldo – a famous football player – created in 2009 with 168M followers in 2024.

cristiano

@MrBean: the page of Mr. Bean – a famous comedian – was created in 2008 with 140M followers in 2024.

ChinaGlobalTVNetwork

@SamsungGlobal: the page of Samsung Electronics Company was created in 2009 with 46M followers in 2024.

MrBean

30. Is Facebook a News Source? What Percentages of People Use Facebook as a News Source?

As mentioned in Journalism, around 54% of all Facebook users check news via Facebook.

Furthermore, approximately 36% of Americans use Facebook as a news source.

The New York Times, USA Today, The Washington Post, The Wall Street Journal, New York Post, New York Daily News, and Los Angeles Times are some of Facebook’s top US daily newspapers.

Is Facebook a News Source? What Percentages of People Use Facebook as a News Source?

31. How Many People Sign Up to Facebook Per Minute?

The total number of people signed up to Facebook in 2023 per minute, hour, day, and week are as follows:

Every minute: 400 users

Every hour: 24,000

Every day: 576,000

Every week: 4,032,000

How Many People Sign Up to Facebook Per Minute?

32. How Many People Post on Facebook Per Minute?

In 2023, 136,000 posts were published on Facebook per minute!

33. How Many Comments Are Posted on Facebook Every Minute?

Over 510,000 comments were made on Facebook’s posts per minute in 2023!

34. How Many Likes Do Facebook Users Generate Every Minute?

Astonishing to know that Facebook users generated 4 million likes per minute in 2023!

35. How Many Statuses Are Updated on Facebook Per Minute?

In 2023, around 293,000 statuses were updated per minute.

36. What Is Facebook Monetization?

Professional/business Facebook profiles that are older than 30 days and have at least 10,000 followers can earn money from the invaluable content they share on Facebook.

What Is Facebook Monetization?

37. What Are the Peak Times for Facebook?

What Are the Peak Times for Facebook?

On Wednesday and Thursday, from 9 am to 2 pm, the highest traffic occurs on Facebook. Hence, that would be great if you post at that time period to reach more audiences, likes, comments, and shares.

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