In today’s digital marketing and job market world, it’s important to stand out on LinkedIn and make a good first impression. One way to do this is to create a catchy LinkedIn headline. To have the best LinkedIn headline, just follow our article.
The best LinkedIn headlines are clear, concise, and showcase your unique value proposition. Use the headline to describe your profession or industry expertise and highlight your key skills and accomplishments. Tailor it to your target audience and include relevant keywords to increase visibility in LinkedIn searches. Avoid using generic titles and instead, focus on what makes you stand out. A strong LinkedIn headline can grab attention and encourage others to click on your profile to learn more about you and your professional journey.
Because here we’ll focus on best practices for creating effective LinkedIn headlines. We’ll discuss the key elements of a successful headline, such as using keywords, highlighting key accomplishments, and incorporating your unique value proposition.
Either way, whether you’re a recruiter looking for your target candidate or a job seeker, these tips will allow you to build a stunning LinkedIn headline that will set you apart from the competition.
Your LinkedIn headlines are one of the first things potential employers, sales professionals, or clients will see when they view your LinkedIn profile. The strongest and best LinkedIn headlines can entice them to read on and learn more about your skills and experience.
The best LinkedIn headlines should achieve the following goals:
- Clearly and concisely show who you are and what you do
- Gain trust and confidence
- Encourage people to take action
- Highlight your profile in search results
What is the LinkedIn headline?
LinkedIn is the most powerful professional and employment-oriented platform in the world, which, with over 900 million users worldwide, has undoubtedly provided the largest platform for creating and expanding professional connections.
But what will help you get better visibility on LinkedIn is the power of your LinkedIn headline, which seems to be more useful than any other section of your profile.
In other words, it’s one of the key aspects of your profile, which is more important than the summary, skills, work experience, interests, and other sections of your LinkedIn profile.
Having said that, LinkedIn Headline is one of the biggest footprints that different people leave in the world of digital marketing.
If you take a look at people’s LinkedIn profiles, though, you won’t see the word Headline in their profile. But you’ll see phrases and keywords related to their brand or job. This is the LinkedIn headline.
Simply put, a LinkedIn headline is a short description that appears just below your name and picture on your LinkedIn profile.
This is essentially your professional headline and gives others a quick image of who you are, what you do, and what kind of value you can provide on LinkedIn.
As a whole, your LinkedIn headline is an essential and very effective part of your profile because, as mentioned, it’s one of the first things people see when they come across your LinkedIn page.
So it should clearly showcase to people your brand or professional expertise.
To build a headline that works well on LinkedIn, you can use the following formula:
[Current job or career goal you’re looking for + Your main expertise or achievement + Boom (Something that makes you special)]
Note that the above formula has passed its test so you can try it too.
In the “Current job or career goal” section, it’s better to use the job title that you’re working on now. For example, write this section like this: “Senior Copywriter at LinkedIn.com”
But if you’ve given up your previous job, as well as haven’t found a new job yet, we suggest you use phrases in your headline like this: “Professional Programmer” or something similar to make your headline more attractive.
And of course, if you’re a student and haven’t yet acquired special expertise or skill, write the phrase “Student at Harvard University”.
Be careful that being a student doesn’t change this formula and it may only change the way people look at it.
Meanwhile, you can answer the following questions for each part of the formula above.
In which university do you study? Have you been a leader or an active member in a student movement or volunteer project at the university? What is the characteristic of your personality?
At the end of the formula, you need to mention something that makes you unique.
Some ideas that you can follow for the final part of your headline are:
1. If you’re active in a magazine, social media, or website.
For example, if you’re part of a group of specialized writers in a large and prominent company, you can express this in your LinkedIn headline.
2. If you’re a specific designer or idea developer such as a website, newspaper, or magazine.
3. If you’ve won a special award or if you have a specific achievement. For example: “Designing over 3 popular apps in the App Store”
Don’t forget that the purpose of having a better and more professional headline is to be in the top ranks of Google or in other search engine results.
Therefore, it’s important to know that the aim of writing a headline on LinkedIn is exactly the same as the purpose you have for writing the headline of an article.
First, you have to convey to the readers the sense of what it’s worth for them to see your LinkedIn page.
Second, the headline should be so enticing and attractive to the audience that they’ll definitely follow your page.
Thirdly, it should be displayed in related searches.
Do you know how to create a strong and effective headline on LinkedIn? If not, then stay with us.
How to create a strong and effective headline on LinkedIn?
Creating a successful and effective LinkedIn headline is critical to standing out in a sea of professionals.
That’s why your LinkedIn headline is the first place people see when they come across your profile, and it can make or break their decision to engage with you.
1. Be clear and concise
The first thing to bear in mind when creating your LinkedIn headline is to keep it clear and concise.
Your headline should be a summary of who you are and what you do.
As such, it should be easy to understand and should capture the essence of your professional brand.
According to LinkedIn guidelines, the maximum number of characters in the headline of your LinkedIn profile can be 220 characters, so write carefully and use them wisely!
2. Use relevant keywords
To optimize search results, it’s highly recommended to include relevant keywords in your headline.
This helps ensure that your profile appears in relevant searches and attracts the attention of potential employers and customers.
3. Highlight your achievements
If you have any significant achievements or successes, make sure you include them in your headline.
This can help you stand out from others in your industry and profession and demonstrate your expertise as well.
For example, if you’ve received an award or testimonial for your work, be sure to include it in your headline.
Meanwhile, for this purpose, you can display related certificates and evidence in the licenses & certification section of your LinkedIn profile.
4. Write an attractive, creative, and strong headline
When you use a catchy and powerful headline, as a matter of fact, you invite employers or hiring managers to view your profile.
It’s worthwhile to know that your LinkedIn headline is also shown in Google search results.
Accordingly, the headline you write should be specific, reliable, accurate, and something that is optimized for search engines.
Always remember, since your headline is your first chance to make a strong impression on LinkedIn, don’t be afraid to get creative with it.
A clever play on words or a unique approach can help you make a memorable impression.
5. Consider your target audience
When creating your LinkedIn headline, it’s important to consider your target audience.
That is, who do you want to attract? What kind of job or opportunity are you looking for?
So it is vital to remember that your headline should communicate directly with your target audience and clearly reflect the value you can bring to them.
6. Focus on your value proposition
To create a successful headline, a key step is to identify your unique value proposition and then focus on your value proposition.
It means what sets you apart from others in your industry and the area of your work.
For example, what value do you bring to others and specifically to your connections on LinkedIn? What problems can you solve? What modern and up-to-date solutions can you offer?
In general, you can reflect in your LinkedIn headline what skills, expertise, and work experiences you have that can make you unique.
So, your headline should express the above clearly and effectively.
7. Use trending and relevant hashtags
Since hashtags have become an essential part of social media and are used to categorize content, as well as are easily discoverable for users, it’s best to take advantage of them in your headline.
Because using hashtags on the LinkedIn headline can be a powerful tool to increase visibility and interaction.
By including relevant and trending hashtags, you can showcase your expertise and interests and make it easier for recruiters and potential clients to find you.
8. Common LinkedIn headline mistakes to avoid
Don’t add too many emojis in your headline – it’s better to limit it to one or two.
Don’t overstuff your headline with keywords – it’s best to keep it to 2-3 keywords.
Avoid vague and long phrases – it’s better to use specific language that clearly states your purpose.
Avoid using unfamiliar acronyms that are not commonly used in your industry.
9. Try different types of headline examples
Finally, it’s a good idea to test different types of successful LinkedIn headline examples for your headline section to see which ones work best.
In other words, try different keywords, formulas, and formatting to see what gets the most engagement and generates the most interest.
In addition, you can ask peers or colleagues for feedback to get their opinions about it.
LinkedIn headline examples
If you want to get a good click-through rate (CTR) on LinkedIn, an effective headline on your LinkedIn profile can be the best option.
Anyway, that being said, writing a successful headline on LinkedIn can be somewhat difficult, but there are plenty of effective LinkedIn headline examples that you can take inspiration from.
Here are some examples of different types of LinkedIn headlines:
Example 1#. Descriptive Headline:
This type of headline clearly describes your job title and industry.
For example, “Marketing Manager at Lexon” or “IT Consultant Specializing in Cloud Computing”.
As you can see, in this example, it’s clearly stated in the headline what the user’s job is and where they are working.
Obviously, these types of headlines are simple, short, and sweet, as well as letting people know exactly what you do and what industry you’re in.
Remember that the headline isn’t a place for ambiguous and ironic sentences, so always keep it understandable and clear.
Example 2#. Creative headline:
If you want to stand out from LinkedIn members, a creative headline can go a long way.
These types of headlines take advantage of wordplay, puns, or humor to grab attention.
Most of the users’ headlines on LinkedIn lack creativity and innovation.
To have a creative headline, it’s highly recommended to avoid using cliché words such as responsible, motivated, etc.
That’s why these words have lost their meaning due to overuse and will not help you much.
However, make sure that your creativity doesn’t overshadow your professionalism.
For example, ” Digital Marketing Guru” or “Software Nerd/ Aficionado of Analytics/ Social Media Wizard.”
Example 3#. Profit-driven headline:
These types of headlines specifically focus on the benefits you offer potential customers or employers.
For example, “Helping Businesses Grow through Digital Marketing” or “Changing Companies through Innovation and Strategic Planning”.
This kind of statement helps potential clients or employers figure out how you can add value to their company or organization.
Example 4#. Keyword headlines
If you have various skills and expertise, these types of headlines can provide you with the possibility to highlight them using relevant & trending hashtags and keywords.
Be careful that using hashtags and keywords in the headline increases the chance of your profile being displayed in search results.
If you’ve seen LinkedIn profiles of professionals, their headline section is full of frequently used keywords and hashtags related to their field of work and industry.
Or “Data Scientist at XYZ | Python, SQL, Machine Learning Author and Senior Developer at digitalmarketing.com | #aidesign, #softwareengineer, #softwaredevelopment”
In these above examples, as you can see, the headlines contain both LinkedIn keywords and catchy hashtags to attract people to their profiles and keep them engaged with the audience.
Example 5#. Result-oriented headline:
These types of headlines highlight your accomplishments, successes, great work experience, and clearly your profitability.
Or “Sales businessman generated $1 million in revenue through lead generation and prospecting campaigns”.
This type of headline shows your track record of success and can make you more attractive to prospects or employers and encourage them to engage with your LinkedIn profile as well.
Example 6#. Specialist & expert-oriented headline:
These are also called industry expert headlines.
If you’re an expert and unique in a certain industry, this type of headline can help you to be seen quickly and be noticed by the audience.
For example, “Renewable Energy Expert” or “Health Care Industry Thought Leader”.
In fact, this type of headline positions you as an authority in your field and can make you more attractive to potential clients or employers.
Consequently, it’s highly recommended that you spend some time and create compelling content for this section, as well as leverage some trending LinkedIn keywords related to your industry.
Example 7#. Personal brand headline:
These kinds of headlines are used to build your personal branding. They include significant factors such as your values, interests, or mission statement.
Furthermore, in these headlines, convincing calls to action (CTA) are used for branding.
For example, “Interior Designer, Architect, Interested in beautifying your homes/ contact us”, “Passionate about helping small businesses succeed” or “Committed to creating a sustainable future“.
As a matter of fact, these headlines can humanize you and as a result, can resonate with potential customers or employers who share similar interests and values.
In general, in all of the above examples, a variety of good keywords are used to describe skills, job positions, and industries.
So try to learn from them and apply them to your LinkedIn profile.
Best LinkedIn headline for students
As a student, having a strong LinkedIn profile can help you stand out in a sea of industry professionals and businesses and reach out to them.
In other words, as a student who hasn’t yet entered the job market, it’s very important to optimize your LinkedIn profile for recruiters and employers in order to achieve your career goals and build your personal brand.
For this purpose, headlines are very important although they’re underestimated by some users.
As we mentioned before, given that they’re the first place that recruiters and hiring managers come across, don’t miss this exceptional opportunity to convince them to view your profile and other parts of it.
As such, it’s worth your time to check out the best LinkedIn headlines for students if you’re a student or about to graduate.
As a rule of thumb, if you aren’t looking for your incoming roles today, you won’t be successful in your job positions in the near future.
Here are some great examples of the best LinkedIn headlines for students, along with valuable tips for writing them:
Tip #1: Try to work on your own initiative:
Since almost 87% of recruiters review candidates’ LinkedIn profiles according to LinkedIn research, it’s important to pay special attention to your LinkedIn headline.
If you’re a recent graduate, it’s recommended that you strictly avoid the phrase recent graduate in your LinkedIn headline.
This is because the first impression that hiring managers and employers have is that you don’t have enough experience.
Instead, talk about the strengths and positives of your professional life and focus on projects you’ve done so far or other things you’re working on.
Don’t try to use phrases that are desperate and inexperienced because you’re a student or a graduate.
In fact, it is best not to mention that you’re a student or a graduate in your headlines as much as possible.
In your headline, you can use the best opportunity to convey better things such as skills, expertise, and achievements that you’ve already acquired.
Note: If you insist on saying that you are a student, it’s better to follow the following examples:
“Marketing management student looking for an internship in social media” or “Food hygiene student aspiring to be a leader in community health and nutritional hygiene“
LinkedIn headline example for students #1:
Why does this work?
1. Including CTA
2. Highlighting skills, work experience, and expertise
3. Using relevant and top-ranking keywords
4. Describing different roles in fewer words
5. Being clear and concise
Tip #2: Keep it punchy, relevant, short, and to the point:
Since people’s LinkedIn profiles are searchable, it’s important to use the right keywords in your headline.
So make sure that your headline should clearly describe what you’re studying or the type of career you’re pursuing.
This helps recruiters and other professionals quickly understand what you have to offer and how you can benefit their organization or company.
Avoid being overly vague or general in your headline, as this can make it harder for others to accurately identify your expertise.
Most importantly, including relevant keywords in your headline can help you appear in search results when recruiters or other professionals are looking for candidates with specific skills or experience.
Another important thing you should pay special attention to is to think of words and phrases that are commonly used in your industry or field and try to include them in your headline.
If you’re worried that you don’t have the skills needed for the job you’re looking for, you should try to list the relevant skills you’ve acquired through university courses, extracurriculars, internships, or projects.
For example, if you’re looking for a job in your field of study, instead of simply saying “Student or recent graduate at the University of Oxford“, it would be better to say “Accounting expert looking for best internship opportunities/ with experience in the field of financial analysis and investment management“.
Why does this work?
1. Including relevant keywords and skills
2. Mentioning the job experience (Entry-Level) and job title
3. Pointing out industry-specific keywords
4. Keeping it short and clear
Tip #3: Be smart and professional
Remember that LinkedIn is a professional platform, so your headline should reflect that.
However, make the most of your LinkedIn headline opportunity to highlight what sets you apart from your peers.
In other words, try to present your unique value proposition in your LinkedIn headline.
As such, think about what can stand out from all the other candidates in the search results!?
Having special skills or experience, being fluent in several living languages of the world, having talent in ideation and creativity, etc., all of these may help you to make your profile visible among recruiters. And in this way, you can be versatile and show others your worldview.
For example, if you’ve recently completed a new LinkedIn Learning course, or received a new internship, include that information in your headline.
Don’t waste your time using filler phrases that don’t provide readers with specific information about your skills or experience.
Additionally, avoid using humor or slang to introduce yourself. So make sure your tone is appropriate for the industry or career you’re seeking.
Finally, avoid adding personal information such as your age, marital status, or interests.
Why does it work?
1. Gaining trust by referring to the certificate obtained
2. Referring to specific skills and experience
3. Using keywords related to the industry
4. Using emojis and hashtags
5. Being short and concise
Best funny LinkedIn headlines
As you probably know, LinkedIn is a serious platform for professionals for connecting, networking, and branding.
However, that doesn’t mean you can’t have a little fun with your profile, especially your headline on LinkedIn.
So if you want to be special on LinkedIn, by writing a funny headline you can attract the attention of many users.
Without exaggeration, we can admit that almost all of us like witty and humorous people.
However, having a humorous personality can make us have better engagement with others.
Because if you have a little sense of humor in your words and writing, you can create a good mood of laughter or a positive inner feeling in others.
Here are some hilarious examples of LinkedIn headlines to inspire you, so stay tuned:
Funny LinkedIn headline example 1#: “Professional Suspender Looking for Motivation and Coffee”
This headline works very well in creating a sense of curiosity and is also suitable for users who want to reduce their tendency to procrastinate on big projects and plans.
It encourages visitors to read more and see your LinkedIn profile.
On top of that, this headline shows that its creator has a sense of humor about her flaws, as well as is still committed to building and strengthening professional relationships.
Funny LinkedIn headline example 2#: “Linguistic wizard, Storyteller, and Coffee addict“
As you can see, the user has combined her many interests and talents in a playful way.
Besides, this shows that the headline writer plays well with words and guides the reader in a professional manner.
Also, she enjoys a cup of coffee to boost her creativity.
Funny LinkedIn headline example 3#: “Looking for only the coolest marketer & sales expert | ice cream lover, biker enthusiast day & night“
This headline is a combination of the author’s many interests, craftily written to attract the attention of his potential connections.
In this type of professional headline, the user has brought his job title with a humorous expression in order to encourage people to do something.
For example, audiences are often enticed to either follow the person, send them a connection request, or visit their profile.
In addition, it shows the author’s marketing and sales skills well, while giving a glimpse into his personal life and interests.
Now you can try them too and find a great way to get instant clicks on your LinkedIn profile by using funny headlines.
Just remember to keep it professional and relevant to your industry.
Best LinkedIn headlines for job seekers
If you’re also looking for better job opportunities, incoming roles, and advancement in your profession, you’ve probably heard the advice many times that you should have a great and attractive headline on LinkedIn.
Because creating a professional headline on your LinkedIn profile can make recruiters notice and reach out to you.
Do you know what makes a great LinkedIn headline for you?
In general, a strong and excellent title should be able to attract the attention of recruiters and potential employers. How?
Doing it may not seem a bit easy, but by following some important points, you should be able to optimize your LinkedIn headline:
- It should be short, attractive, specific, and clear
- It should showcase your skills, expertise, and experience
- It should clearly highlight your achievements and awards
- It should convey the value you bring to a new employer in a compelling way
- It should include your current or past job title so recruiters and hiring managers can understand your experience
- It should contain strong keywords relevant to your target industry and job title
That being said, if you have ideas for a professional headline, but aren’t sure which ones are the best, you can check out the best LinkedIn headlines for job seekers here:
1# Linkedin headline example for job seekers: Specific role, expertise, and accomplishment
This headline is one of the best LinkedIn headlines that contain helpful information about a person’s professional achievements and personal and business ventures.
This headline example is great because:
First, the headline demonstrates impressive numbers, e.g., over 11 million content views and over 27,000 followers on this platform.
This clearly shows that the person has a strong online presence on LinkedIn and is likely well-connected in her industry.
Next, she introduces herself as a “Certified HR professional/Senior Talent Acquisition Specialist“, demonstrating a high level of expertise in talent management and recruitment.
Meanwhile, she also mentions working in Starlet IT Consulting Services, which puts forward potential employers or colleagues a brilliant idea about their specific areas of focus.
On top of professional activities, this person is described as the “Entrepreneur/Owner of RAISAA® Home & Kitchenwares“.
This indicates that she has enough experience to run her own business, as well as can bring worthwhile entrepreneurial insights to any new venture.
In the end, the headline shows that the person is “Open To Collaboration“.
It means that in addition to her current job, she’s actively looking for new opportunities and is interested in partnering with others who share her goals & values as well.
As a whole, this LinkedIn headline draws a perfect picture of a talented and efficient professional who is ready for new challenges and collaborations.
2# Linkedin headline example for job seekers: Unique role, industry, experience, and value proposition
As you can see in the example above, this is another excellent headline for job seekers that clearly showcases the person’s role as a highly skilled senior sales manager with extensive experience in B2B software sales and a proven track record of winning awards.
This headline can easily attract the attention of employers and hiring managers who are looking for their desired candidate in the field of sales management.
That’s why the job seeker has more than 10 years of practical experience in the field of sales management and leadership.
Furthermore, the LinkedIn user has developed a deep understanding of the market and the unique challenges in this field and specifically has highlighted them in this headline.
Another thing that is more reassuring for recruiters is that this sales manager has a TEFL certificate, and most importantly, she or he has included this in her or his LinkedIn headline.
This shows well the individual’s commitment to continuous learning, professional development, and ability to communicate effectively with different audiences.
Another prominent point that can be clearly seen in this headline is that the person has mentioned the place of her or his experiences and career history in it.
The bottom line is that the headline demonstrates a significant level of expertise, achievement, and adaptability that makes this sales manager an excellent candidate for any company looking to increase revenue and expand their customer base.
3# Linkedin headline example for job seekers: Featured role, relevant keywords to job position & industry, and concise & useful
This LinkedIn headline is excellent and admirable and one of the best headlines for job seekers with a specific job position.
This is because it has several keywords related to the person’s role and industry, which defines the job goal of this user in a short and sweet way.
Plus, this headline shows that the person is an experienced and skilled professional in various fields of advertising and marketing.
This headline highlights the writer’s strengths.
It clearly states that he specializes in creative advertising, and digital marketing, as well as search engine optimization (SEO) and search engine marketing (SEM) strategies.
Moreover, this headline is very catchy and persuasive for any hiring manager and employer.
Because the user describes that he has leadership positions such as engineering team leader and project management professional, which shows his ability to effectively manage large-scale projects.
In general, this headline portrays a highly capable and multifaceted individual with a strong background in the marketing industry.
Crafting a creative and impactful LinkedIn headline is crucial to grab attention and leave a positive first impression on potential recruiters, employers, or clients. A well-crafted LinkedIn headline showcases your unique value proposition and can highlight your specific job title, industry, or area of expertise. For job seekers, including relevant keywords and indicating that you are actively seeking opportunities can help your profile stand out in search results. For business professionals, mentioning your current role and company can establish credibility and brand association. Graduates can use their headline to showcase their skills and aspirations, while those in the media industry can highlight their specialized expertise or notable achievements. To create the best LinkedIn headline, consider incorporating a sample of your unique qualities and experience to leave a lasting impact on anyone who comes across your profile.
LinkedIn is a great place to build your brand, search for job opportunities, showcase your skills, experience, and expertise, and connect with professionals from all around the world. However, with so many professional users on the platform, it can be challenging to stand out from the millions of users.
One of the best ways to grab attention on LinkedIn is to create a catchy and professional headline. Your LinkedIn headline is an important part of your professional brand on the platform, and it’s the first place people come across it.
Hence, to write the best LinkedIn headlines, it’s worth your time to take it into account and follow the tips and practices mentioned in this article, such as emphasizing the use of relevant keywords to your job and brand, focusing on achievements, etc., in order to reach your career goals as quickly as possible.
What is a good profile headline for LinkedIn?
In addition to being concise and relevant to your industry and brand, a good LinkedIn profile headline should reflect your identity, approach to your work, and professional expertise.
It should also share your unique value proposition and showcase your achievements and experiences..
What is the best profile headline?
The best headline for your LinkedIn profile can vary depending on your goals and target audience.
However, the best LinkedIn headline should draw people’s attention to your profile, be relevant, short, and sweet, effectively differentiate you from others, and share your success story and accomplishments.
What are some catchy headlines?
Here are some examples of catchy headlines on LinkedIn:
1. “The global HR leader/ Committed to building diverse and inclusive teams”
2. “ Transformational digital marketing marketer with global award-winning”
3. “Executive coach to intellectual leaders / Future research education through new technologies”
4. “Innovative product and service designer / Empowering teams to achieve effective leadership”
5. “A transformative senior manager, Delivering critical solutions through ground-breaking research and development”
6. “Professional marketer and digital marketing expert with a proven track record of success in the new era of remote work”
7. “Successful financial manager / Game changer in the financial world with proven cutting-edge strategies”
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