To be honest, most of the things we do on a platform like❤️ LinkedIn, especially on a company🏭 page, are for the sake of successful marketing📈. From using⚒️ sales📈 navigation accounts, to directly advertising products and services⚙️ in the company🏭 page posts and even, like❤️, comment and sharing📤 different posts on the company🏭 page. Now, joining groups🧑🤝🧑 is called to be one perfect👌 marketing📈 strategy in every industry 🧩. Can a LinkedIn company page join groups? The short answer would be no!
Unfortunately, joining a group👪 as a business💸 account was never an option on LinkedIn; yeah still very odd considering the nature of the platform. Why did they never think🤔 to make the company🏭 pages dependable from the personal accounts?
Not only has this limited the marketing📈 abilities of the admins, but there is also a lot of trouble when you need to change the admin of the page for the current one who has left the company🏭 or you’ve decided🤔 to change them for any kind of reason.
But thankfully, you still can join the group👪 as individuals, and there are many ways to use⚒️ a group👪 for higher recognition of our brand.
As we mentioned, groups🧑🤝🧑 are one of the best😎 LinkedIn places for using⚒️ marketing📈 strategies. There are so many chances to attract future clients, partners, employees👨💼, and even investors if you use⚒️ the correct tools🧰.
Who knows, your future sales📈 can be very different from the strategies you used in the groups🧑🤝🧑.
How to use groups for your company page?
As we said, people🧑🤝🧑 might ask: can a LinkedIn company🏭 page join groups🧑🤝🧑? The answer is no, you cannot be a group👪 member on a business💸 page, but there are many ways to use⚒️ those groups🧑🤝🧑 to do some branding and marketing📈 for your company🏭 page.
Here I am going to talk🗣️ about some of them that I personally tested, and boy, they work!
LinkedIn is like❤️ a professional industry🧩 meeting room full of enthused people🧑🤝🧑 who are looking👀 to learn and know about that particular industry🧩 or subject.
Joining these groups🧑🤝🧑 not only will let you have access to a perfect👌 lead generation pool but also will let you demonstrate your expertise in that matter by commenting. Sharing📤 posts, etc., and gaining your target🎯 audience’s trust.
I mean, come on, you are in a group👪 of like-minded people🧑🤝🧑, and what else do you need? You cannot sell a sledgehammer in a group👪 that is held over pet shops or pet products; you need to find🔍 the most related groups🧑🤝🧑.
It is strongly probable that you can identify the most related groups🧑🤝🧑 by having a look👀 at the group👪 lists that your prospects and customers and also the industry🧩 influencers are joined in.
When you have found the best😎 groups🧑🤝🧑 possible, try to attract the attention of the most interested people🧑🤝🧑 by publishing and sharing📤 relevant content📜 like❤️ articles📝, how-to content📜 (especially if the topic is a tech one), guides, and most related posts.
Yes, simple broadcast marketing📈 in social media📹 platforms is changing drastically and is tending toward getting more engaged with the fans of every topic.
You don’t need a massive community of people🧑🤝🧑 with different interests to do effective marketing📈; a close group👪 of the most enthused people🧑🤝🧑 on that topic can do the job, you know.
The exciting thing is that you can also use⚒️ the groups🧑🤝🧑 for problem-solving.
This is an effective 🖋️ option, you know. It is just that there are people🧑🤝🧑 in every group👪 who have already gone that extra mile and know the barriers and problems of the path you have taken.
We all know that problems occur in every business💸 and when they do, you can always ask for the best😎 advice to solve them on LinkedIn groups🧑🤝🧑.
Not only will you find🔍 a cure for the issue, but you also will grab the attention of those people🧑🤝🧑 who did not notice you before.
Believe me, when you ask questions in a group👪 or answer some of them and try to solve their problems, people🧑🤝🧑 will get encouraged to visit your company🏭 page to see👀 what you have to offer, I mean you have proven to be knowledgeable, and that is interesting for LinkedIn users.
You can also try to boost your network🕸️, using⚒️ LinkedIn groups🧑🤝🧑. As I mentioned, there can be customers, other entrepreneurs, industry🧩 influencers, potential investors, etc., in each group👪, and trying to contact🤝 them individually will definitely affect your selling rate📈 and success in the future.
As you know, connections⛓️ are your biggest treasure on social media📹 platforms and LinkedIn is no exception.
A critical 🖋️ piece of advice here is to be focused and not overdo it. No one says joining 50 groups🧑🤝🧑 will guarantee your success; in fact, it can ruin everything because of the lack of concentration.
Reduce📉 the number of groups🧑🤝🧑 in each category and focus on being active and intelligent enough👌 for your marketing📈 sake. You can make some excellent connections⛓️ with this method.
DO NOT SPAM the groups🧑🤝🧑. We said to be active and demonstrate yourself as a thought leader in the industry🧩 you are working in.
You can always share posts from your company page, mainly if they contain news about recent updates in every industry🧩.
You also can advertise your products and services⚙️ and even invite the group👪 members to follow your company🏭 page, but it is essential 🖋️ to be moderate.
Spamming the groups🧑🤝🧑, including your own group👪 is a deadly mistake. Not only you and your company🏭 page can get reported, but it will also probably cause you to get banned from that group👪 or if you are the group👪 admin, people🧑🤝🧑 can leave your own group👪.
The damage that any of these scenarios can cause to the reputation and success of your brand is unpredictable. So be very careful about spamming the groups🧑🤝🧑.
So, what was the subject? Yes, can a LinkedIn company🏭 page join groups🧑🤝🧑? No, you can only join them from your personal account.
But that never means you cannot use⚒️ them for your business💸 account. I mean, groups🧑🤝🧑 are an excellent lead generation source with unimaginable marketing📈 potential chances, so why not use⚒️ them in the best😎 possible way?
I talked🗣️ about some strategies to make the best😎 out of joining any groups🧑🤝🧑 for making your brand successful on LinkedIn. Do you know any other ways? Let me know about them in the comments section.