To be honest, most of the things we do on a platform like LinkedIn, especially on a company page, are for the sake of successful marketing. From using sales navigation accounts, to directly advertising products and services in the company page posts and even, like, comment and sharing different posts on the company page. Now, joining groups is called to be one perfect marketing strategy in every industry . Can a LinkedIn company page join groups? The short answer would be no!
Unfortunately, joining a group as a business account was never an option on LinkedIn; yeah still very odd considering the nature of the platform. Why did they never think to make the company pages dependable from the personal accounts?
Not only has this limited the marketing abilities of the admins, but there is also a lot of trouble when you need to change the admin of the page for the current one who has left the company or you’ve decided to change them for any kind of reason.
But thankfully, you still can join the group as individuals, and there are many ways to use a group for higher recognition of our brand.
As we mentioned, groups are one of the best LinkedIn places for using marketing strategies. There are so many chances to attract future clients, partners, employees, and even investors if you use the correct tools.
Who knows, your future sales can be very different from the strategies you used in the groups.
How to use groups for your company page?
As we said, people might ask: can a LinkedIn company page join groups? The answer is no, you cannot be a group member on a business page, but there are many ways to use those groups to do some branding and marketing for your company page.
Here I am going to talk about some of them that I personally tested, and boy, they work!
LinkedIn is like a professional industry meeting room full of enthused people who are looking to learn and know about that particular industry or subject.
Joining these groups not only will let you have access to a perfect lead generation pool but also will let you demonstrate your expertise in that matter by commenting. Sharing posts, etc., and gaining your target audience’s trust.
I mean, come on, you are in a group of like-minded people, and what else do you need? You cannot sell a sledgehammer in a group that is held over pet shops or pet products; you need to find the most related groups.
It is strongly probable that you can identify the most related groups by having a look at the group lists that your prospects and customers and also the industry influencers are joined in.
When you have found the best groups possible, try to attract the attention of the most interested people by publishing and sharing relevant content like articles, how-to content (especially if the topic is a tech one), guides, and most related posts.
Yes, simple broadcast marketing in social media platforms is changing drastically and is tending toward getting more engaged with the fans of every topic.
You don’t need a massive community of people with different interests to do effective marketing; a close group of the most enthused people on that topic can do the job, you know.
The exciting thing is that you can also use the groups for problem-solving.
This is an effective option, you know. It is just that there are people in every group who have already gone that extra mile and know the barriers and problems of the path you have taken.
We all know that problems occur in every business and when they do, you can always ask for the best advice to solve them on LinkedIn groups.
Not only will you find a cure for the issue, but you also will grab the attention of those people who did not notice you before.
Believe me, when you ask questions in a group or answer some of them and try to solve their problems, people will get encouraged to visit your company page to see what you have to offer, I mean you have proven to be knowledgeable, and that is interesting for LinkedIn users.
You can also try to boost your network, using LinkedIn groups. As I mentioned, there can be customers, other entrepreneurs, industry influencers, potential investors, etc., in each group, and trying to contact them individually will definitely affect your selling rate and success in the future.
As you know, connections are your biggest treasure on social media platforms and LinkedIn is no exception.
A critical piece of advice here is to be focused and not overdo it. No one says joining 50 groups will guarantee your success; in fact, it can ruin everything because of the lack of concentration.
Reduce📉 the number of groups in each category and focus on being active and intelligent enough for your marketing sake. You can make some excellent connections with this method.
DO NOT SPAM the groups. We said to be active and demonstrate yourself as a thought leader in the industry you are working in.
You can always share posts from your company page, mainly if they contain news about recent updates in every industry.
You also can advertise your products and services and even invite the group members to follow your company page, but it is essential to be moderate.
Spamming the groups, including your own group is a deadly mistake. Not only you and your company page can get reported, but it will also probably cause you to get banned from that group or if you are the group admin, people can leave your own group.
The damage that any of these scenarios can cause to the reputation and success of your brand is unpredictable. So be very careful about spamming the groups.
Conclusion
So, what was the subject? Yes, can a LinkedIn company page join groups? No, you can only join them from your personal account.
But that never means you cannot use them for your business account. I mean, groups are an excellent lead generation source with unimaginable marketing potential chances, so why not use them in the best possible way?
I talked about some strategies to make the best out of joining any groups for making your brand successful on LinkedIn. Do you know any other ways? Let me know about them in the comments section.
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