Do nurses need LinkedIn? Given that LinkedIn is an employment-oriented professional network for job seekers, recruiters, and marketers from hundreds of industries worldwide, why wouldn’t nurses use this platform? So it stands to reason that LinkedIn is a professional network for nurses.
If you, as a nurse, like many other people, look at the LinkedIn social network only as a platform to post a resume, we suggest that you follow this article carefully until the end.
The opportunities available on this social media go far beyond sharing relevant job posts and work experiences.
Stay with us to learn about this platform’s features and why you need to be active as a nurse.
While not a requirement, nurses can benefit from having a LinkedIn profile, as it offers an opportunity to network with other healthcare professionals, showcase their skills and experiences, and discover job opportunities within their field. LinkedIn can also serve as a platform for nurses to stay informed about industry trends, best practices, and professional development opportunities.
Why do nurses need a professional LinkedIn profile?
LinkedIn is a worthwhile platform to use for professional networking that helps all users with all occupations to keep their careers and expertise up to date. Nurses aren’t exempt from this rule. Why?
1. Networking & Referrals: Free connections with a large network of professionals
Since everyone is busy, networking can be difficult. But don’t worry!
With more than 850 million users, LinkedIn is considered the largest professional social media in the world of digital marketing.
The most prominent feature of this social network is its business nature and the presence of audiences who have all joined this platform with the aim of making business connections.
If you create a LinkedIn account, it allows you to reach out to a huge number of people in your profession to whom you don’t have access, even based on geographic area and your interests.
As a nurse with skills in the field of health and medicine, after creating your profile and sharing your useful work experiences, you can access a wealth of valuable and up-to-speed information and the work experiences of your colleagues.
As a whole, LinkedIn is a great place for nurse-to-nurse communication and is a unique network for professional referrals.
2. Online reputation management and online visibility
Today, in the new world of business, the professional reputation of individuals can be gained online and in cyberspace.
It’s worth bearing in mind that an active and conscious presence in the online space is quite necessary to enhance nurses’ reputations, and also what they have in their LinkedIn profile is actually a tool for managing their reputation in the digital world.
In addition, LinkedIn allows nurses to introduce different dimensions of their professional personalities and display all their work experiences, skills, education, credentials, and certificates without any show-offs.
Furthermore, one of the most important reasons why nurses need to create a rich profile on LinkedIn is that since LinkedIn is a reliable and popular network, it makes people’s names and profiles appear on the first page of Google in internet searches.
As a rule of thumb, remember that your profile is a showcase of your experience, skills, and accomplishments. Hence, there’s no need to be modest in presenting your expertise and knowledge.
A well-created profile can be well-viewed by colleagues, hospital employees, as well as persons working in the medical and health industry.
3. Education and non-stop learning
Fortunately, taking into account that LinkedIn has made it possible to share many different articles and posts for everyone, nurses can take advantage of this feature to be familiar with the latest methods and tricks of their specialty.
Moreover, on this platform, nurses can easily communicate with their colleagues and other professionals worldwide and get the opportunity to learn about all career issues using the LinkedIn Learning service.
The critical point is that nurses can grow their connections network by searching for their job keywords on LinkedIn and have access to their published content as well.
4. Increasing website traffic
When it comes to content sharing, Twitter and Facebook are at the top of the user usage chart. But it’s interesting to know that in terms of driving traffic to the main website of the LinkedIn network, it’s ranked first without a competitor.
According to the analyzes and reports conducted on LinkedIn, the transfer of audience from LinkedIn to the website of individuals is four times that of other social networks such as Facebook and Twitter.
This statistic is because, as people in a relevant career field can connect with each other on LinkedIn, they’ll be more inclined to follow professionals’ activities and click on their website links.
To take advantage of this opportunity, nurses, like other businesses, can put their website links at the bottom of their articles and posts in groups or directly invite their colleagues to visit their website and comment on it.
5. Uncovering new job opportunities
LinkedIn is recognized as the most professional social media platform in the world.
Given that the health care and medical field are of great importance among people, many employers, sanitarians, nurses, midwives, health care assistants, etc. are active on LinkedIn.
Having said that, nurses can find new job opportunities there. That’s why people’s LinkedIn profiles are visible to all members, especially to individuals with similar interests, most importantly if you’ve attempted to expand and develop your LinkedIn connections network.
6. Getting endorsements
One of the most effective and practical features of LinkedIn is the ability to receive endorsements for your specific skills from your connections.
Once you, as a nurse, add the skills you’ve been trained to your profile, people who have worked with you before and are fully aware of your skills can endorse you for these skills such as clinical, research, academic, and other relevant skills.
With your endorsed skills, if a potential recruiter sees your profile, chances are that you’ll be selected as an excellent candidate for your ideal job.
Basic principles of success and prominence of nurses on LinkedIn
1. Get started by optimizing your LinkedIn profile:
Here, optimization doesn’t only refer to keeping your profile up-to-speed with the latest personal information.
While we talk about profile optimization, it means that you can choose the most appropriate content for each section of your profile so that your friends and colleagues can effortlessly see your education, skills, work experiences, and interests.
Besides, to be at the top of the search results of employers and recruiters, colleagues, and patients, utilize keywords related to your expertise in different sections of your profile.
2. Don’t miss the opportunity to have a good headline:
Of course, we all wish to get to know people’s careers and expertise whose profiles we’ve viewed in the shortest possible time.
It’s worth keeping in mind that your profile headline is your biggest opportunity to market and showcase your skills. This should be able to introduce all aspects of your job in one sentence.
Likewise, in the search engines’ results, the headline of your LinkedIn profile is considered a keyword. So, if you’ve previously worked in any part of the hospital and acquired specific skills there, be sure to mention it in the headline.
3. Adding your website URL to your LinkedIn profile:
If you have a personal website, it’s a wonderful opportunity for you to promote your profile by entering your personal URL in your LinkedIn profile.
This link can transfer a huge number of visitors to your website and get to know more about your services and capabilities. Meanwhile, this is regarded as a backlink for your website.
4. Modify the writing style of your content on your LinkedIn profile:
Unlike resumes written in the third person, it’s better to tell your work experiences and information about yourself in your own language. For example, “I am a senior nursing expert who has been working in different hospital departments for almost 12 years.”
Our advice to you is to avoid exaggerating and lying about your expertise and skills. Note: Nothing is more effective than being honest regarding who you are.
Join relevant groups on LinkedIn:
Look for active groups in your interested issues by searching for keywords related to your job.
The most popular groups of nurses on LinkedIn include Nursing Network, RN Network_ Nursing Community, and Nursing Beyond the Bedside.
We suggest that you join at least one of the above or similar groups and participate in them.
Remember to start talking to others in your groups, answer as many questions as possible, or comment. With these actions, LinkedIn will introduce you as an active group member after some time.
LinkedIn is not only of great value in the healthcare field, but it also empowers people to connect more widely with professionals. So now if we go back to the first question: Why do nurses need LinkedIn? The answer will be very simple and clear.
The bottom line is that nurses need LinkedIn just like any other profession for these reasons: online reputation, online visibility, providing knowledge & expertise, getting endorsements, referrals, networking, and education & non-stop learning, etc.
If you’re a nurse who hasn’t yet joined LinkedIn, get started quickly, create a professional profile for your career development, and make yourself stand out.