Social networks are an inseparable part of modern humans’ lives these days and the influencers are a very important🖋️ part of these new bases of communication👪.
Every social media📹 influencer has different tasks to focus on. For the YouTube and Instagram influencers, it is the quality of video📹 content📜, in the tweeter, it is the texts📝 they choose to post.
What is different in LinkedIn? The difference is that the users need a certain level of professionalism and quality to become an influencer.
How do you become a LinkedIn influencer?
Why would even want to carry such a burden?
What are the benefits of becoming a LinkedIn influencer?
Unlike other social networks, the way to become a celebrity on LinkedIn is not through content📜, but it is from the connections⛓️ you make from scratch on the platform.
Although some people🧑🤝🧑 naturally bring their audience with them. Celebrities are usually like❤️ that. But still, real influencers on LinkedIn are the individuals who built their connections⛓️ on the platform from level 0.
The other LinkedIn real influencers are the B2B industry🏭 leaders.
As individuals become LinkedIn influencers by their works, achievements, presence, etc. But businesses🏭 need to prove their expertise in different fields.
They must demonstrate that they are a trustworthy source of information, news, etc. of the industry🏭 they work in.
LinkedIn influencers work in three different categories:
The ones who usually post the lessons that life taught them in the course of getting success are the inspirational ones.
Some influencers are constantly searching🔍 for other people’s inspirational stories, tricks, Strategies, and tips for getting success in the field that they are interested in and share📤 them with their followers.
I must confess that this field of influencing, requires a lot of time⏱️ and work, researching, and designing.
The third category consists of the ones who usually never show themselves and just publish other users’ viral posts.
This way of influencing is considered the easiest way for LinkedIn influencers because there is no need for you to write and design🎨 your own content📜.
As we mentioned, LinkedIn influencers are laying on their connections⛓️ and the power on their audience and unlike other social networks, the pure focus is not on the quality of content📜.
Of course, it doesn’t mean the content📜 is not important🖋️, in fact posting good👌 and professional content📜 is one of the strategies which is always suggested for becoming a LinkedIn influencer.
But the most important🖋️ thing you should do as an influencer is to build a real connection⛓️ with your audiences.
LinkedIn influencers program- official influencers vs. unofficial influencers
It is known that LinkedIn has an influencer program of its own, in which they gathered a 500+ thought and industries🏭 top leaders like❤️ Richard Branson, Mohamed El-Erian, and Jill Schlesinger and the only way to get into this circle is to receive a direct invitation, which is very hard if not impossible.
The goal of this very strict policy is to make sure that people🧑🤝🧑 are learning from the best😎 in any industry🏭.
So it seems impossible to become a LinkedIn influencer, right?
Well yeah, maybe you cannot become one of those top 500+ influencers but still, you can always become an unofficial influencer by having a great number of connections⛓️ and followers.
How do you become a LinkedIn influencer?
There are a lot of suggested strategies that can help🦮 you to know how to become a LinkedIn influencer. We are going to talk🗣️ about some strategies.
LinkedIn is an exceptional community of professional and highly educated people🧑🤝🧑 from all around the world🗺️ with more than 830 million users from more than 200 countries🗺️.
LinkedIn influencers, as mentioned, are the users who have a great number of connections⛓️ and followers.
They have an influence and a voice of their own.
This means they will engage a huge population every time⏱️ they post something online.
Define your target
Know why you want to become a LinkedIn influencer. Do you want to help🦮 other users? Do you want to boost your brand reputation?
Do you want more followers to visit your website? To be honest, trying to become an influencer on LinkedIn without a goal is like❤️ walking in a desert with no map.
It’s exhausting and is a waste of energy🔋.
Take very special care of your profile
Think🤔 of your profile as a store’s window. Imagine 3 stores next to each other. One of the windows is empty, nothing is there, and it is a deserted island.
The next window on the other hand✋ is too full but there is no order and you can find🔍 everything in it. The last window is organized, beautiful, and has a professional look👀.
Which one will you choose to enter and buy something from? The logical answer is the third store. Just because its window makes a good👌 impression of how professional they are.
Select a cool and great profile photo🖼️. Talk🗣️ about your passions, achievements, and goals. Try to know your audience. LinkedIn is not your office🏢, don’t get too formal.
Your profile should be a scheme of what you like❤️ to talk🗣️ about, to attract users with shared📤 interests.
Now that you have enough👌 connections⛓️ (which is usually more than 500), it’s time⏱️ to start🏁 writing valuable content📜.
Your content📜 must speak🗣️ to a target🎯 audience. Not like❤️ making every post purposive. I mean it’s better to know your audiences before writing content📜.
A very important🖋️ thing is to write unique content📜. The users with something to say can attract more followers in a shorter time.
Use other forms of content📜 than texts📝.
Videos📹 are 5 times more valuable than plain text📝 posts and a post with a simple but beautiful picture🖼️ or GIF can be so much more attractive.
You can sometimes use⚒️ viral posts. Repost them and be sure that your audiences wouldn’t mind great and valuable content📜, even if it’s not yours. Don’t use⚒️ this strategy too often!
Just like❤️ trying to become an influencer on other social networks, time⏱️ devotion is one of the main pillars of getting successful.
As it is said, they didn’t build Rome in one day and people🧑🤝🧑 did not become an influencer in one night. You might see👀 millions of followers but don’t see👀 the time⏱️ and effort they devoted to be where they are now.
Be patient and build your network🕸️ and trust, step by step.
Why should I bother to become a LinkedIn influencer?
While you probably won’t be able to become an official LinkedIn influencer, it is still worth becoming an unofficial influencer.
Why? Let’s have a look👀 at the benefits of being a LinkedIn influencer.
- You will be a top voice in your industry🏭 and will be able to communicate with other industry🏭 leaders who have their own influence. As an influencer, you can encourage them to link⛓️ back from their idea💡 to yours so that your content📜 gets more views and more people🧑🤝🧑 read and comment on your posts.
- Getting mentioned by other influencers. It is actually the cream of the crop of being a LinkedIn influencer. When other influencers mention you in their posts, other social media📹 accounts, or websites. People🧑🤝🧑 will notice you and your brand, which is a great way of boosting your business.
- Growing network🕸️. The other benefit of becoming a LinkedIn influencer is that now that you are a top voice, users will listen to you and will want to know what you have to say more and more. So it is obvious that many people🧑🤝🧑 start🏁 following you and as a result, your LinkedIn network🕸️ will grow bigger and bigger.
- People🧑🤝🧑 trust. People🧑🤝🧑 usually trust influencers much easier than regular users. So if you are an influencer, you can introduce your business🏭 much more effectively, plus the target🎯 society trusts your brand much easier.
- If you are publishing valuable content📜 daily, you will earn your audience’s trust sooner⏱️ than later.
Gold badge vs. blue badge on LinkedIn
In the last part, we decided🤔 to tell🗣️ you the difference between the gold and the blue badge on LinkedIn. Because users might get confused by the look👀 of these too.
What do they mean? Does it mean the users with golden badges are more important🖋️ influencers?
Not at all. Blue badges next to each user’s name mean that LinkedIn recognized them as its official influencers.
While the users with a golden badge are the ones who have LinkedIn premium accounts.
They are not influencers, just paid for their LinkedIn and can use⚒️ features, courses, etc.
How do you become a LinkedIn influencer? Well, it is no easy task. There are steps and strategies and bear in mind that it is unofficially impossible for regular users to become an official LinkedIn influencers.
Still, you can always try to become an unofficial LinkedIn influencer.
I mean it is nice to have that blue badge in your profile but you still can reach your goal of becoming a powerful influencer using⚒️ different strategies and attracting other members to your direction!