LinkedIn InMails are considered one of the sales team’s most effective marketing tools. It is mainly the fact that the open rate of InMails is 85% more than cold email marketing, and the CTR is 5% more than simple email marketing.
Maybe that’s because there is no junk mail section on LinkedIn! Yet marketing with InMail costs a lot. Especially if you want to use it for massive connections. But what is LinkedIn InMail? How much do LinkedIn InMail credits cost? How to buy InMail credits?
LinkedIn InMail credits cost is as follows: 29.99$/month for 5 InMail credits, 79.99$/month for 20 InMail credits and 140$/month for 30 InMail credits.
What is InMail?
LinkedIn InMail is a premium feature that allows you to message users who are not in your network connections directly.
The only members to whom you can directly message as a user of LinkedIn’s basic account are those you are already connected to.
But you get a limited number of InMails for paid accounts like premium and sales navigator.
The LinkedIn InMail open rate is 85% more than traditional marketing emails, and its CTR is 5% more than cold email marketing.
You can enter up to 200 characters into its subject, and the body of the message can be 1900, which would be about 390 words.
The character limitation is not really an issue because you need to write short and stick to the point in your InMails if you are looking for a high response rate.
How much do LinkedIn InMail credits cost?
As mentioned. LinkedIn InMail is considered to be one of the most effective cold email marketing tools among the sales team.
Still, it is pretty pricy, for that matter! Of course, depending on your account, you get a limited number of InMail credits every month.
|Account Type||Number on InMail||Account Price $|
|Premium Career||5||Around 29.99$/month|
|Sales Navigator Professional||20||Around 79.99$/month|
|Recruiter Lite||30||Around 140$/month|
And the list goes on for more premium accounts. If you need more credit than the monthly InMail default credit, you have to buy it.
And let me tell you that it is expensive to do. Each extra InMail credit price is 10$ per InMails, which is fine if you need one or two more credits.
Yet if you are a marketing team and need 100 more In mail credits each month, for example, it would cost you a 1000$ bill to pay every month.
So it is much more financially beneficial just to suffice for the cold email marketing campaign.
The good news is that you get your InMail credit back for every response within 90 days, whether they are interested or not interested.
But if you send an InMail to the same person again in 90 days, you’ve used one credit without credit back.
How to get extra LinkedIn InMail? It’s pretty easy to buy extra InMail credit.
So if you ran out of credit and needed more and are willing to pay the price, log into your premium account, click on your profile picture, and select product settings. In the “Manage your Account” box click on “purchase”, now enter the number of InMails (the credit is sold in packs of 10), and click “Continue”.
You will be redirected to the payment process, and the credit will automatically be added to your account.
Maximize usage to attract more lead generators
We talked about how much LinkedIn InMail credits cost. How to buy InMail credits. Yes, it is expensive to buy, especially if you need a lot of credit!
So why not try to maximize the usage of InMails? There are some strategies to increase the practical usage of the InMails you send.
- Don’t waste them on false hope. You can save your credit for three months. So don’t be in a hurry to use them in a month. Save them up and think about a perfect marketing strategy.
- Use data and insights. Use these tools to define where to send your message.
- Create a good strategy. You know your targets and your budget. To develop an excellent strategy to use your InMail credit.
- Improve your profile. Your profile is the window of your store. Try to look professional and intimate simultaneously to attract the leads.
- Choose your audience carefully. Use LinkedIn’s different tools to define the targets who are beneficial and won’t waste your time and credit.
How much do LinkedIn InMail credits cost? Well, if you want to buy extra credit, you have to pay 10$ for each extra InMails.
Yes, they are expensive, and yes, they are one of the most effective marketing tools. Plus, LinkedIn has a credit back policy that takes the InMails credit back to your account if they get a response after 90 days!
So if you have a strategy for using the extra credit effectively and have the budget to buy it, just log into your premium account and buy as much InMail credit as you need.