LinkedIn InMails are considered one of the sales team’s most effective marketing tools. It is mainly the fact that the open rate of InMails is 85% more than cold email marketing, and the CTR is 5% more than simple email marketing.
Maybe that’s because there is no junk mail section on LinkedIn! Yet marketing with InMail costs a lot. Especially if you want to use it for massive connections. But what is LinkedIn InMail? How much do LinkedIn InMail credits cost? How to buy InMail credits?
LinkedIn InMail credits cost is as follows: 29.99$/month for 5 InMail credits, 79.99$/month for 20 InMail credits and 140$/month for 30 InMail credits.
What is InMail?
LinkedIn InMail is a premium feature that allows you to message users who are not in your network connections directly.
The only members to whom you can directly message as a user of LinkedIn’s basic account are those you are already connected to.
But you get a limited number of InMails for paid accounts like premium and sales navigator.
The LinkedIn InMail open rate is 85% more than traditional marketing emails, and its CTR is 5% more than cold email marketing.
You can enter up to 200 characters into its subject, and the body of the message can be 1900, which would be about 390 words.
The character limitation is not really an issue because you need to write short and stick to the point in your InMails if you are looking for a high response rate.
How much do LinkedIn InMail credits cost?
As mentioned. LinkedIn InMail is considered to be one of the most effective cold email marketing tools among the sales team.
Still, it is pretty pricy, for that matter! Of course, depending on your account, you get a limited number of InMail credits every month.
| Account Type | Number on InMail | Account Price $ |
| Free | 0 | 0 |
| Premium Career | 5 | Around 29.99$/month |
| Sales Navigator Professional | 20 | Around 79.99$/month |
| Recruiter Lite | 30 | Around 140$/month |
And the list goes on for more premium accounts. If you need more credit than the monthly InMail default credit, you have to buy it.
And let me tell you that it is expensive to do. Each extra InMail credit price is 10$ per InMails, which is fine if you need one or two more credits.
Yet if you are a marketing team and need 100 more In mail credits each month, for example, it would cost you a 1000$ bill to pay every month.
So it is much more financially beneficial just to suffice for the cold email marketing campaign.
The good news is that you get your InMail credit back for every response within 90 days, whether they are interested or not interested.
But if you send an InMail to the same person again in 90 days, you’ve used one credit without credit back.
How to get extra LinkedIn InMail? It’s pretty easy to buy extra InMail credit.
So if you ran out of credit and needed more and are willing to pay the price, log into your premium account, click on your profile picture, and select product settings. In the “Manage your Account” box click on “purchase”, now enter the number of InMails (the credit is sold in packs of 10), and click “Continue”.
You will be redirected to the payment process, and the credit will automatically be added to your account.
Maximize usage to attract more lead generators
We talked about how much LinkedIn InMail credits cost. How to buy InMail credits. Yes, it is expensive to buy, especially if you need a lot of credit!
So why not try to maximize the usage of InMails? There are some strategies to increase the practical usage of the InMails you send.
- Don’t waste them on false hope. You can save your credit for three months. So don’t be in a hurry to use them in a month. Save them up and think about a perfect marketing strategy.
- Use data and insights. Use these tools to define where to send your message.
- Create a good strategy. You know your targets and your budget. To develop an excellent strategy to use your InMail credit.
- Improve your profile. Your profile is the window of your store. Try to look professional and intimate simultaneously to attract the leads.
- Choose your audience carefully. Use LinkedIn’s different tools to define the targets who are beneficial and won’t waste your time and credit.
Related Questions & Answers
How to check InMail credits in LinkedIn
To check your InMail credits on LinkedIn, follow these simple steps. First, log in to your LinkedIn account and navigate to your profile page. Next, click on the “Work” icon located in the top navigation menu. From the drop-down menu, select “Post a job” or “Recruiter Lite,” depending on your account type. This will take you to the job posting or Recruiter Lite dashboard.
On the job posting or Recruiter Lite dashboard, look for the “InMail” section. Here, you will find information about your remaining InMail credits. The number of credits you have available will be displayed, indicating how many InMails you can send. LinkedIn provides a specific number of InMail credits based on your account type and subscription plan. Make sure to keep track of your credits to ensure you can effectively utilize them for targeted messaging and outreach on the platform.
It’s worth noting that the process for checking InMail credits may vary slightly depending on any updates or changes to LinkedIn’s user interface. If you’re having trouble finding the InMail credits section, you can also refer to LinkedIn’s help center or contact their support for assistance.
How to buy InMail credits on LinkedIn
To buy InMail credits on LinkedIn, you can follow these straightforward steps. First, log in to your LinkedIn account and navigate to your profile page. Next, click on the “Work” icon located in the top navigation menu. From the drop-down menu, select “Post a job” or “Recruiter Lite,” depending on your account type. This will take you to the job posting or Recruiter Lite dashboard.
On the job posting or Recruiter Lite dashboard, locate the “InMail” section. Here, you will find information about your remaining InMail credits and an option to buy more credits. Click on the “Buy more InMail credits” or a similar link/button to proceed with the purchase.
LinkedIn will then present you with different options and packages for InMail credits, along with their respective prices. Choose the package that suits your needs and budget, and follow the prompts to complete the purchase. LinkedIn typically offers various credit bundles, allowing you to select the number of InMail credits you want to buy. Once the purchase is confirmed, the additional InMail credits will be added to your account, enabling you to reach out to more LinkedIn members with personalized messages.
How to get more InMail credits for free
Getting more InMail credits for free on LinkedIn can be challenging since these credits are typically a paid feature. However, there are a few strategies you can consider to potentially obtain additional InMail credits without incurring any extra cost.
First, LinkedIn occasionally offers promotional campaigns or rewards programs that provide users with bonus InMail credits. Keep an eye on your notifications and emails from LinkedIn for any such offers. These promotions may be available for a limited time, so be sure to act promptly when you receive them.
Second, actively engaging on LinkedIn by sharing valuable content, participating in relevant discussions, and establishing meaningful connections can sometimes catch the attention of LinkedIn. As a result, LinkedIn may occasionally reward active and influential members with complimentary InMail credits as a gesture of appreciation or recognition. Focus on building your network and showcasing your expertise to increase the likelihood of receiving such rewards.
Remember that the availability of free InMail credits is not guaranteed, and it’s essential to familiarize yourself with LinkedIn’s policies and terms of service regarding InMail credits to ensure compliance with their guidelines.
Conclusion
How much do LinkedIn InMail credits cost? Well, if you want to buy extra credit, you have to pay 10$ for each extra InMails.
Yes, they are expensive, and yes, they are one of the most effective marketing tools. Plus, LinkedIn has a credit back policy that takes the InMails credit back to your account if they get a response after 90 days!
So if you have a strategy for using the extra credit effectively and have the budget to buy it, just log into your premium account and buy as much InMail credit as you need.
FAQ
Can I buy LinkedIn InMail credits?
Yes, you can buy LinkedIn InMail credits, a valuable feature allowing members to send messages directly to other LinkedIn users, even if disconnected. The purchase option is available through LinkedIn Premium subscriptions, where InMail credits are included in the package.
Premium Business and Sales Navigator accounts come with a set number of monthly InMail credits, which vary based on the subscription level. LinkedIn allows the purchase of extra credits if you require additional InMail credits beyond what your subscription offers. This flexibility helps enhance your ability to make connections and send personalized InMail messages to members outside your network.
How do I get free LinkedIn InMail credits?
Free LinkedIn InMail credits, including Premium Business and Sales Navigator accounts, benefit LinkedIn Premium. When you subscribe to any of these premium options, you receive a certain number of InMail credits each month at no additional cost.
The credits can send InMails and direct messages to other LinkedIn members you’re not connected with. It’s important to note that your monthly subscription fee effectively covers the cost of InMail credits, making them “free” within the context of premium benefits. Keep an eye on your account settings to guide how many credits you’ve used and manage your usage effectively.
Is LinkedIn InMail free?
LinkedIn InMail is not free in the traditional sense; it is a premium feature requiring InMail credits. These credits are part of LinkedIn Premium subscriptions, including Premium Business and Sales Navigator plans. Each plan includes a specific number of InMail credits per month, with the costs embedded in the monthly subscription fee.
However, LinkedIn offers various subscription levels that allow members to choose the best fit for their networking and business needs, effectively enabling them to leverage the InMail feature by investing in a premium account.
LinkedIn InMail credits per month: Premium accounts
LinkedIn Premium accounts, such as Premium Business and Sales Navigator, include a set number of monthly LinkedIn InMail credits. These credits are a key feature, allowing users to send private messages in InMail to other LinkedIn members, even if disconnected.
The number of credits received varies by subscription type, designed to accommodate different levels of networking needs. Sales Navigator can be particularly valuable for those looking to expand their connections and reach out to potential leads. Premium subscriptions offer the ability to send InMails and provide insights, enhanced search capabilities, and additional tools to guide your outreach strategy.
How many InMails can I send on LinkedIn per day?
The number of InMails you can send on LinkedIn daily is determined by your account type and the number of InMail credits you have. LinkedIn does not set a daily limit but provides a monthly allotment of credits through its Premium, Premium Business, and Sales Navigator subscriptions.
These credits reset each month, allowing you to manage how many InMail messages you send within a given period. Using these messages strategically is crucial, as they offer a direct line to potential connections and business opportunities. Always check your current InMail credits balance to plan your outreach accordingly.
How many LinkedIn Sales Navigator InMail credits per month do I have?
If you’re subscribed to LinkedIn Sales Navigator, your account includes a specific number of InMail monthly credits tailored to sales professionals looking to connect with potential leads. The exact number of credits depends on your specific Sales Navigator plan. Sales Navigator enhances your sales strategy, allowing you to send personalized messages to prospects, even if you’re not connected.
These InMail credits are part of the subscription’s cost, providing valuable monthly resources for direct communication. To determine the number of credits your plan offers, check your account details or the Sales Navigator subscription guide.
When do InMail credits renew?
InMail credits renew at the beginning of each subscription month for LinkedIn Premium, including Premium Business and Sales Navigator accounts. This renewal process automatically replenishes your available InMail credits, allowing you to continue sending direct messages to LinkedIn members outside your immediate network.
The number of credits you receive per month depends on your specific premium plan. If you’ve used all your credits within a month, you’ll have to wait until the next renewal cycle to receive more or consider purchasing additional credits if your plan allows. Always monitor your InMail usage to maximize your networking and outreach efforts effectively.
Does LinkedIn InMail cost money?
Yes, LinkedIn InMail typically costs money. InMail is a premium feature on LinkedIn, and users usually need to have a premium subscription, such as LinkedIn Premium or LinkedIn Sales Navigator, to send InMail messages to people outside their immediate network. The number of InMail messages you can send each month may vary depending on your subscription level. While it comes at a cost, InMail can be a valuable tool for reaching out to potential connections, job prospects, or leads on LinkedIn, especially when you want to connect with people who aren’t already in your network.
Can I buy LinkedIn InMail credits?
Yes, you can purchase LinkedIn InMail credits separately even if you don’t have a premium subscription like LinkedIn Premium or LinkedIn Sales Navigator. LinkedIn offers the option to buy InMail credits as a standalone feature. These credits allow you to send InMail messages to people who are not in your network. The cost and availability of InMail credits may vary depending on your location and LinkedIn’s pricing structure, so you can check LinkedIn’s official website or your account settings for current pricing and options for purchasing InMail credits.
How much does it cost to buy Inmails?
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