ok👌, many people🧑🤝🧑 don’t know that, but you can make some words bold, italic, underlined, etc. on LinkedIn. Maybe not directly, as you do in Microsoft Word, but still knowing how to bold a word in a text📝 on a LinkedIn post is still very beneficial since it is crucial 🖋️ to emphasize some points with enriched formatting.
You might know a bold word in the right place can attract the right kind of attention much better than a long paragraph.
As you know, people🧑🤝🧑 do not like❤️ long articles📝 anymore; I’m sure you have scrolled down some lengthy posts on LinkedIn just today, so why put that kind of time⏱️ and effort into a long post when you can just get your message💬 by bolding and/or italic some words in a short text📝?
Of course, bolding is also important🖋️ for long texts📝 and articles📝 as well. You know that the purpose of making words bold is to get the reader’s attention to that specific thing.
For example, when I used to write for a healthcare center, I used some keywords to bold, especially in longer paragraphs.
Words like❤️ cheaper professional services⚙️, well-equipped center, experienced staff, etc. These were all keywords we wanted people🧑🤝🧑 to remember our institution with and, of course, to attract some professional job seekers who know how to use⚒️ keywords on LinkedIn.
Yes, articles📝 are still very important🖋️ on LinkedIn, and what is a great tool🧰 to grab attention on these novelistic articles📝? Bolding.
We are about to cover how to bold text📝 on a LinkedIn post, why to do it and how to enrich formatting with other things like❤️ italic and underline on LinkedIn.
How do bold text📝 on a LinkedIn post?
LinkedIn is a country🗺️ with more than 840 million residents (yeah, much more than the United States and somehow less than India’s population, but constantly growing).
I’m not saying that you need to compete against every single one of them, but if you want to be heard, you have to win against so many people🧑🤝🧑, and let me tell🗣️ you that it is no easy competition!
There are some tools🧰 to optimize your posts, and bolding is one of them. All you have is some second🥈 before getting scrolled down.
You either attract the user’s attention, or they simply pass your post in their LinkedIn feed.
LinkedIn doesn’t let you bold a text📝 directly; there are no tools🧰 like❤️ in Microsoft Word or Google Drive to bold the words; it used to be such a burden to do that.
You either had to bold things you wanted in Word and paste the text📝 in the post or use⚒️ formatting websites like❤️ Yaytext, choose the style, then type what you wanted, and then choose one of the suggested formats and copy it.
Although you still can’t italicize or underline anything by old tricks, this platform just activated the traditional Ctrl+B shortcut to bold some words. Just choose the word and bold it by pressing these two buttons together. Thanks, LinkedIn!
But as we said, you still can’t use⚒️ shortcuts like❤️ Ctrl+I or Ctrl+U to italicize or underline words, and the platform doesn’t accept doing this in the Word app and pasting it to your post.
So the best😎 way I can suggest is to use⚒️ those formatting sites. Maybe LinkedIn will decide to put these shortcuts to its features as well in the next update; who can tell🗣️?
Why rich formatting? The Bold, the Italic, the Underline
Copywriters and content📜 developers know the value that bolds, italics and underlines add to their content📜 and they also know that there is some kind of border between optimizing a text📝 for search🔍 engines and over-optimization, so they always are so careful to use⚒️ these SEO tools🧰 but not to overuse them. Weren’t we talking🗣️ about LinkedIn? Why are we talking🗣️ about SEO here?
Because you need to optimize your posts, articles📝, and even your profile👨💼 to attract the target🎯 population to your business💸.
In fact, we use⚒️ SEO tricks for LinkedIn as well and bolding, italicizing, and underlining are some of the best😎 tools🧰 to do that. So all the fuss is about optimizing? Yes and no!
The advantages are a mixture; let’s see:
The average reading time⏱️ will increase📈
Bolds, italics, and underlines are like❤️ speed bumps.
LinkedIn users usually just scan the contents📜 at light speed, but it is accepted that when the readers’ brains🧠 see👀 a bold word, the speed decreases, and the focus elevates.
It is just like❤️ when we used to highlight some sentences in our school🏫 books📙.
Have you ever looked for some pieces of information in a long text📝? Finding🔍 them can be tiresome in such texts📝 which are written in a story format with no rich formatting.
While all you need is one bold word to find🔍 where exactly to look👀.
People🧑🤝🧑 hate long posts on LinkedIn with none of these three formats. They can easily get scared off! I mean, who has enough👌 time⏱️ to read a 500-word long post?
I don’t, and I’m sure most people🧑🤝🧑 out there either don’t have the time⏱️ or the patience. Yeah, most of us are usually not in the mood to read long texts📝.
Bolds instead of headlines
This one is one of the SEO tricks. A lot of headlines can hurt the SEO of any blogs, articles📝, and posts, so why not use⚒️ bold words instead?
I mean, believe it or not, it makes your article📝 unprofessional to have a headline with like❤️ a hundred words under it.
Maybe not as important🖋️ as when we use⚒️ bold and strong-tag on SEO a website for google, but bolded keywords still add value to your LinkedIn posts and articles📝.
When not to use⚒️ rich formatting on LinkedIn?
While there are a whole lot of benefits in using⚒️ bolds on LinkedIn posts and articles📝, there are some disadvantages if you decide🤔 to use⚒️ this formatting in your profile👨💼 sections. We mentioned four of these common problems below:
- Sometimes the costumed characters are not readable for the readers, especially on screen.
- Many of the older devices might not show these words correctly, and the reader might see👀 some rectangles instead.
- Using⚒️ bolds might make some parts of your profile👨💼 unsearchable. That can work totally against you! Since the recruiter’s search🔍 for new candidates with some keywords and what will happen if the LinkedIn search🔍 engine can’t categorize your profile👨💼 in the keyword you expect? You will lose some good👌 chances.
- It might look👀 unprofessional. Of course, this one totally depends on your readers’ taste. But the experience says that clients and recruiters don’t really like❤️ costumed profiles👨💼.
To conclude, you must know that it is essential 🖋️ to know how to bold text📝 on a LinkedIn post. Which we just answered.
You couldn’t do it directly like❤️ in Microsoft Word or Google Drive in the past, but thankfully LinkedIn added that famous Ctrl+B shortcut to its posting features.
Now you can bold some words directly to make them stand out in the eyes👀 of your readers.