Influencers are social media celebrities. These people have a significant influence on their followers in mostly everything, including promoting different brands. But you should consider that LinkedIn is no regular and traditional social network.
I mean, anyone with many followers is considered an Influencer on platforms like Instagram, TikTok, Facebook, etc. Yeah, usually LinkedIn influencers (the macro ones) have tons of followers and connections, but it is not like you will get the perfect result in working with these people.
The important thing is that is their followers their real audiences? Do you actually want to know how to find influencers on LinkedIn? We are going to talk about strategies here, not just how you can search for these people.
To find influencers on LinkedIn, start by searching for keywords and phrases related to your industry or niche. Look for posts and articles that have received high engagement, including likes, comments, and shares. You can also use LinkedIn's "Follow" feature to track the activity of specific influencers or thought leaders in your field. Finally, consider joining relevant LinkedIn Groups to connect with other professionals in your industry and learn from their insights and experiences.
How to find influencers on LinkedIn?
How to find influencers on LinkedIn? There are a lot of ways to do that, like going for the top 500 voices selected by LinkedIn itself, searching these influencers in the search bar, or asking your connections if they know any of them.
What we are going to talk about here are the tips you want to remember while you are making a list of influencers.
As you may know, LinkedIn has a list of 500 official influencers. These big shots usually are not into working with small businesses, especially if it is about influencer marketing.
They are too busy and out of reach to be accountable. That is why it is a better idea to go for micro-influencers. You know, the people who do not have that blue influencer badge next to their name and usually don’t even have tens of thousands of followers.
I am trying to say that LinkedIn is not like other platforms where tens of thousands of followers have a considerable effect; I mean, yeah, it is effective at some level. Yet, there are many people with 10K+ followers and connections that cannot be considered an influencer.
The number of their followers does not define an influencer on LinkedIn, but the quality of their influence on their audiences, the depth of their relationship with their followers, and the ability to change people’s perspectives. Now we all know that thought leaders can have a huge effect on the way people think, so why not the macro-influencers again?
Well, it might be hard to accept, but you need to know that most of them have their own social media teams, which means a team will write their posts and answer the comments.
They even do not answer their private messages themselves, so what is the point? Really want to work with a non-responsive influencer who will probably not even tend to work with some smaller business?
Micro-influencers are people who have the time, passion, and consideration to make a deep relationship with their followers.
This relationship usually has some perfect results when they try to affect people’s perspectives. I have had tons of similar experiences myself.
I once worked with this macro influencer with millions of followers and stuff. I personally did not see any results from that cooperation, but just after some time, I tried the same project with some micro-influencers; the exciting thing is that one of them sent me more than twenty clients, and she was the one with 2500 followers if I’m not mistaken! Do you see? It is about how an influencer interacts with his/her connections and followers.
Who cares if I have millions of followers when I cannot even get one client out of them? You need to find out if an influencer has the ability to shift their followers’ perspectives or if their followers just happened to be on that list?
I am not saying to go for those with tens of thousands of followers; just do your homework before that.
See if they are willing to go for a one-on-one session or if they are willing to participate in an event, an episode, podcast, live stream, etc., to ensure they are reachable and responsive.
But I personally would connect with people who have 2000 to 5000 active and engaged followers. Personal advice, try to find influencers who have similar approaches to you, and never go for those engagement baiters.
People who insist on posting polls more than once per week are just trying to encourage the viewers to engage with their posts. There are no actual purposes behind these posts, usually.
When you are looking for influencers, view their profile to see if they spent enough time to have a decent profile.
It doesn’t have to be perfect but an incomplete one can be interpreted as a lack of responsibility. Then you have to look at their network size, yeah we said that it doesn’t matter if they have 2M followers or 2000 ones, but people with less than 500 followers cannot really do anything for your brand.
You can also do a bit more digging and see if their followers and connections are similar to yours at any level or not.
It is essential to find an influencer with a similar thought stream with similar followers. See if these followers are interested in the same industry. Also, read some of the influencer’s posts to ensure they are not engagement baits.
As we said, you can always go for the top 500 influencers, although most of them do not accept the invitations, so the next stop would be the macro-influencers and the Micro ones.
You can find them using the LinkedIn search tool. Type a keyword or tag, and narrow down the list by selecting filters like connections, locations, etc. one of the best ways to find influencers on LinkedIn is to follow the hashtags.
When you follow a hashtag, you will see tons of notifications about it, making it easier to find the influencers interested in your industry topics.
Also, it is strongly suggested to select the correct keyword to help LinkedIn algorithms find the right users for your purpose.
You can also join groups to find these leading voices in any industry. To reach the best result, you need to know how to find influencers on LinkedIn and, more importantly, the things you need to bear in mind while doing so. So be patient and precise and find that influencer.
Related Questions & Answers
Add Influencers on LinkedIn
Adding influencers on LinkedIn can be done by following these steps:
- Search for the influencer’s name in the LinkedIn search bar.
- Go to their profile page to view their information and activity.
- Click on the “Connect” button, which is usually located under their profile picture.
- Customize your connection request by including a personal note to express your interest in connecting with them.
- Click “Send” to send the connection request to the influencer. Once the influencer accepts your connection request, their updates and posts may appear in your LinkedIn feed, allowing you to stay updated with their insights and industry-related content. Building connections with influencers on LinkedIn can offer valuable networking opportunities and access to their knowledge and expertise. Remember to engage with their content by liking, commenting, and sharing to foster a meaningful professional relationship.
Find Local Influencers
To find local influencers on LinkedIn, follow these steps:
- Use the search bar at the top of the LinkedIn page and enter keywords related to your industry or niche along with your location (e.g., “fitness influencer Los Angeles”).
- Click on the “People” tab in the search results to filter the search specifically for individuals.
- Explore the profiles that appear in the search results and look for influencers who are based in your local area.
- Pay attention to their activity, engagement, and content to determine if they align with your target audience and goals.
- You can also join local LinkedIn groups or communities related to your industry or interests, as they often attract local influencers who are active in those communities. By using targeted keywords and filters in your LinkedIn search, you can discover local influencers who can have a meaningful impact on your local audience and provide valuable networking opportunities in your area.
Do influencers use LinkedIn?
Yes, influencers do use LinkedIn, and the platform has been gaining popularity among them in recent years. LinkedIn provides a unique space for thought leaders and industry experts to share their insights, build their personal brand, and connect with a professional audience. Influencers on LinkedIn often publish articles, post updates, and participate in discussions related to their niche or expertise. They leverage the platform to reach decision-makers, potential clients, and collaborators within their industry. So, if you’re an influencer or aspiring to become one, LinkedIn can be a valuable platform to share your knowledge, network with like-minded professionals, and establish yourself as an authority in your field.
How do I add an influencer section on LinkedIn?
LinkedIn doesn’t have a specific “influencer section” for individual users to add to their profiles. However, you can showcase your influence and thought leadership in various ways:
- Headline and Summary: Use your headline and summary sections to highlight your expertise and accomplishments. Mention your influencer status or niche here.
- Content Sharing: Regularly share valuable content related to your field. This can include articles, updates, and thought-provoking insights that demonstrate your influence.
- Recommendations: Request and display recommendations from colleagues, clients, or industry peers to showcase your credibility.
- Connect and Network: Build a robust network by connecting with other influencers, thought leaders, and professionals in your industry.
- Participate in Groups: Engage in LinkedIn groups relevant to your niche. Share your insights and participate in discussions.
- Follow Influencers: Follow and engage with influencers in your field. Their content may inspire your own.
Remember that LinkedIn features may have evolved since my last update, so always check LinkedIn’s current guidelines and settings for any new features or options related to showcasing your influencer status on your profile.
How much do LinkedIn influencers cost?
The cost of working with LinkedIn influencers can vary widely and depends on several factors, including the influencer’s level of expertise, the size of their network, and the nature of the collaboration. Some LinkedIn influencers may work on a per-post or per-engagement basis, while others might require a flat fee for specific services like content creation, speaking engagements, or consulting.
There isn’t a fixed rate for LinkedIn influencers, as it can range from a few hundred dollars to thousands or more per engagement. It’s essential to reach out to potential influencers directly, discuss your specific needs and goals, and negotiate terms that work for both parties. Keep in mind that the ROI (Return on Investment) you get from partnering with an influencer should justify the cost, so consider your objectives and budget carefully when seeking collaborations.
How many LinkedIn followers do you need to be an influencer?
LinkedIn doesn’t have a specific follower count requirement to be officially recognized as an “influencer” on the platform. Being considered an influencer on LinkedIn is more about the quality and engagement level of your network rather than the sheer number of followers. Many factors contribute to your influence, such as the relevance and impact of your content, your industry expertise, the engagement of your audience, and your ability to inspire and educate your connections.
Typically, individuals with a few thousand engaged and relevant followers who consistently produce valuable content and foster meaningful discussions within their niche can be considered influencers on LinkedIn. However, it’s more about your ability to influence and contribute positively to your professional community than hitting a specific follower count threshold.
Do LinkedIn influencers get money?
Yes, some LinkedIn influencers can earn money through various avenues. They may monetize their influence in several ways:
- Sponsored Content: Influencers can partner with companies to create sponsored posts or articles, earning a fee for promoting products or services.
- Consulting and Coaching: Many influencers offer consulting or coaching services in their areas of expertise, charging clients for personalized guidance.
- Speaking Engagements: Influencers may be invited to speak at conferences, webinars, or workshops, earning speaking fees.
- Affiliate Marketing: They can promote affiliate products or services and earn a commission for each sale generated through their recommendations.
- Product Creation: Some influencers create and sell their own products, courses, or eBooks to their network.
- Brand Collaborations: Influencers may collaborate with brands for long-term partnerships, receiving compensation for their ongoing advocacy.
The income potential for LinkedIn influencers varies widely depending on their niche, reach, and the value they offer. It’s essential to disclose any paid collaborations or sponsored content transparently to maintain trust with their audience and comply with LinkedIn’s policies.
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