How to Get Audience Insights on LinkedIn?

It seems like an easy thing to do, but some people have a real problem with posting content on LinkedIn. Not like they have a problem with writing or posting photos and videos, they just don’t know how to get audience insight on LinkedIn. Well, there are some tricks for that one!

Why does it even matter? Imagine that Tolkien just stored the Lord of the rings in his home after the books📙 were finished. What is the point of a masterpiece if no one sees, reads, hears, tastes, or touches it?

Now go a bit further, and think that Tolkien finished the books📙 but they were not even half good and engaging as they actually are. Could this trilogy attract so many readers and then become a movie with so many fans all around the world even after more than twenty years?

Now, I am not saying that a post on LinkedIn can stick for years; it is so not possible; what I mean is that posts and articles must be so engaging that makes me (as an audience) react to them, write a comment for it and even share it.

That is how that post can be seen more and more; who knows, it might even get viral and stick for a long time.

So, how to get audience insights on LinkedIn? The answer is engaging posts. Let’s talk about some strategies, shall we?

How to get audience insights on LinkedIn?

You need creative and engaging content to make your audiences react to your posts and articles. So in order to create this engaging content, it is better to know the following tips and use them.

Use multimedia content. Visual content was always more popular than text-based ones and this popularity is growing more and more by the day.

That is why it is suggested so much to try and post multimedia content. Maybe people do not get engaged with your texts; they may even not really read them, but they probably will watch a video and an attractive photo will get their attention.

To do this, you’ve got to click on Photo or video in the posting section at the top of your feed, or if you want to add multimedia in an article, all you need to do is to click on icon and then decide which option you want to add in your article.

The second way to ensure that the content reaches the target audience and probably will get their insight is to add hashtags.

These relevant hashtags will make these posts and articles easier to find because they will ensure that your content appears before their eyes when a user is looking for that special topic in the search bar.

Another thing is to keep your posts short. People don’t really like to waste so much of their time reading a long post, which is why longer texts usually have fewer insights, comments, reactions, etc.

We are in an era when new content is getting published every second, so why should we invest our time on a long update when we can get the same information and even more by reading some short updates?

Another thing that can determine people’s engagement with a post is to respond to the comments.

Believe me, people will start writing comments under your post when they see that you are responding to other comments. As humans, we don’t like long texts but we love to chat.

So to get people involved with your post, you really just need to know how to get audience insight on LinkedIn, right? All you really need is engaging content and, of course, some active connections.