LinkedIn is a business-focused platform, which means you can find a job or employ suitable candidates for a position in your company on this platform. What about any business’s fuel part, I mean Investors?
Are they also found on LinkedIn? Yes. More than 90% of digital marketers believe that LinkedIn is the most effective lead-generation source.
The investors are not found on Instagram, Facebook, TikTok, and other social platforms, but they can be found on LinkedIn. The million-dollar question is how to find them and how to message an investor on LinkedIn. We are here to talk about these questions.
To message an investor on LinkedIn, first, search for their profile using the search bar. Once you find their profile, click on the "Connect" button to send them a connection request. Customize your message to introduce yourself and explain why you are interested in connecting with them. After they accept your connection request, you can send them a message thanking them for accepting and explaining your interest in their work.
How to find them and how to message an investor on LinkedIn?
Mind your profile
People, your profile is your identity on LinkedIn. You invite an investor to connect and I can assure you that most of them, if not all, will check your profile before accepting the invitation. Your profile is your store window.
Would you enter a store with a professional-looking window or one with a messy window? I prefer the first one because I know that the owner knows the value of professionalism. The investors care so much about your experiences and background, so work on your profile.
Search bar
You can always use cold mailing and LinkedIn email finder services like CUF and and then add them to a CRM, but you can also find investors directly on LinkedIn, using the word “investor” in your search bar.
Just search this keyword and then narrow down the results by the filters you have in this section. Choose the people category, your preferred location, and other parameters.
It is suggested to choose the ones you have shared connections with at first because LinkedIn has some restrictions for messaging people you have no shared history with, and it is just the rule; people trust much more accessible to someone with whom they have a common field, history, or connection with.
You can establish a good connection with startup mentors and then ask them to introduce you to investors. This is a long-term strategy, so if you need an investor quickly, you better message them directly.
The contact
Do not ask them to invest right at the first second. You would not ask someone to marry you on the first date. A pricy investment is just like a marriage proposal, significant needs thinking, and both sides need to know each other before deciding to do it. Besides, you might be considered creepy, hasty, and even rude.
As we said, a mutual connection can help a lot. But what if there is no connection? In that case, follow some potential investors’ company pages, join relevant groups, read their articles, and review their profiles to familiarize yourself with their investment approaches and their portfolio.
It is suggested to gather some information about the project, income data, monthly growth, outcome, costs, etc. keep them short and to the point, no investor has enough time to read your multiple-pages document. Just tell them three things: the company name and field in which it is working, some key indicators and highlights, and why you chose to contact them.
As we said, do not ask them to invest in your business in the first line, you can ask their opinion about your start-up and ask to have a phone meeting, a meeting will do miracles.
Also, please avoid those mass mailing and try to customize your message. You saw their posts and profiles, right? Congratulate them for a new achievement or give your opinion about their newly launched product or service.
Be careful about grammar and spelling mistakes; they can ruin your first image in a second, and they are just a deal breakers. Use Grammarly extension to avoid these errors as possible.
If you receive a response from the investor, respond immediately, delaying is not allowed for when you delay sending them a response back on the same day. A lot of the investors decide not to work with you.
Keep in touch
Investors have a limited amount of money that they can invest in a limited number of companies. If the cooperation did not work right now, it is suggested to keep that window open and ready to get back at the negotiations at the right moment. So keep in touch with the investors.
Related Questions & Answers
Angel Investors Linkedin
LinkedIn is a platform where you can connect with angel investors in a straightforward manner. To find angel investors on LinkedIn, start by searching for relevant keywords such as “angel investor,” “early-stage funding,” or specific industries of interest. Explore profiles and connections of individuals who describe themselves as angel investors or have experience in funding startups. You can also join relevant LinkedIn groups focused on entrepreneurship or startup funding, where angel investors might be active participants. When reaching out to angel investors, be sure to personalize your message, clearly articulate your business proposition, and highlight any relevant achievements or traction to increase the chances of getting their attention. Remember to respect their time and preferences for communication while nurturing potential relationships for investment opportunities.
LinkedIn Prospecting Messages Examples
When crafting LinkedIn prospecting messages, it’s important to keep them concise, personalized, and focused on providing value. Here’s an example of a straightforward prospecting message: “Hi [Prospect’s Name], I came across your profile and noticed your expertise in [specific area]. I’m impressed by your work in [mention a relevant project or achievement]. I’d love to connect and learn more about your experience. If you’re open to it, I’d be happy to share some insights on [relevant topic] that I believe could benefit you. Let me know if you’re interested in connecting. Best regards, [Your Name].” Remember to adapt the message to fit the individual you’re reaching out to and maintain a professional and friendly tone throughout the conversation.
Conclusion
LinkedIn is the perfect source for finding investors, so start now and engage with them. We’ve just answered the million-dollar question of how to find them and how to message the investors on LinkedIn. Use these strategies to attract them to your brand and seduce them to invest in your business. Remember that it is so rare that you can attract an investor on the first try, for 60% are not interested, 30% don’t even think about your offer, 6-7% are open to it, and only 3% are willing to cooperate right now. But the stats suggest that 90% of the deals are made after the first call, not right at it.
FAQ
How Do I write a LinkedIn message to an investor?
When writing a LinkedIn message to an investor:
- Start with a personalized greeting, mentioning any mutual connections or recent activities they’ve been involved in that caught your attention.
- Briefly introduce yourself and your business, stating clearly why you believe it might be of interest to them. Highlight key achievements or data points.
- End with a call-to-action, like setting up a meeting or call, and thank them for their time. Ensure the message is concise, professional, and free from errors.
How Do you write a message to an investor?
When writing a message to an investor:
- Begin with a brief introduction of yourself and your company. Highlight the unique value proposition and any significant milestones achieved.
- State clearly the purpose of your message, whether it’s seeking investment, advice, or another type of collaboration. Provide a concise overview of what you’re offering or seeking in return.
- Conclude with a call-to-action, like requesting a meeting or a call to discuss further. Always be respectful, professional, and to the point, ensuring your message is clear and compelling.
How Do I connect with potential investors on LinkedIn?
To connect with potential investors on LinkedIn:
- Start by researching and identifying investors whose interests align with your business sector or industry. Once identified, visit their profiles to understand their investment preferences and past ventures.
- Send a personalized connection request. In the message, briefly introduce yourself, your business, and express why you believe there might be mutual interest. Avoid making a direct ask for investment in the initial message; instead, focus on building a genuine connection.
- Once connected, nurture the relationship by sharing relevant updates and insights before progressing to more direct investment discussions.
How Do you approach someone as an investor?
When approaching someone as an investor:
- Start with thorough research about the investor to ensure they are a suitable fit for your business or project. Understand their investment history and preferences.
- Reach out with a succinct and compelling introduction. Share briefly about your business, its unique value proposition, and key milestones achieved. Make it clear why you believe your venture aligns with their investment interests.
- Request a meeting or call to discuss further, positioning it as a mutual opportunity rather than a one-sided ask. Always be professional, genuine, and respectful in your approach.
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