LinkedIn is the one and only business-oriented social platform that exists right now, and since it is a very populated society since it has more than 840 million members, people may wonder how they can get noticed by others. Is there any way for that at all? How to stand out on LinkedIn?

Yes, it is possible to get noticed and stand out on LinkedIn, at least in your industry and among your own kind. It is not easy at all and there can be failures and stuff but who can stop us from trying? There are some ways and I am going to talk about them.

How to Stand Out On LinkedIn?

How to stand out on LinkedIn?

As I mentioned, it is hard but possible to stand out on LinkedIn. First of all, I recommend you define your target audience. Who are the ones you hope to notice? Are you thinking about getting noticed by the recruiters? Some special clients? investors? thought and industry leaders? etc.

Now that you did define your target audience, it is always strongly suggested, to begin with optimizing your profile.

You see, this part is a display window, and the way LinkedIn’s algorithm gets persuaded to take you in the search results. In short and simple terms, your profile is your identification, resume, keyword, etc. on LinkedIn.

It should be visually appealing to the people who are viewing it, doesn’t really matter if they are a recruiter, investor, potential customers, or people who simply are looking for someone to take information from, etc. you should show them a neat and professional profile.

Here are some tips for you to improve your LinkedIn profile as much as possible. Let’s go to the things you can do to make people notice you.

How to Stand Out On LinkedIn?

Profile photo

I cannot put enough stress on this matter. Your profile photo is the first thing anyone sees of you.

They see it before your name and title, before being able to filter you by your skills, education, experiences, etc. it might not be a correct example but imagine that you are buying groceries and you head to a fruit stand to buy some apples.

There are shiny and healthy red apples and then there are these freckled apples. Most people choose the shiny ones since they are just so eye-catching, it doesn’t really matter if those other apples are sweeter, juicier, etc.

It is so important to be the first choice on LinkedIn since the recruiters are too busy and won’t consider you as a candidate when you did not even make time to take a professional photo.

Make sure your face is clear, smile, and have a simple background, wear the clothes that you will be wearing at work and try to take a good quality picture. Never crop one picture that you took at a party, a picnic, with your friends or family, etc.

How to Stand Out On LinkedIn?

1. Update your profile

Not only doing this will show your precise information, but it also demonstrates your organizational skills.

Title

Choose a title that describes what you can provide the recruiters with. This part is so important since it can act as the keyword that people can find you with.

So tell them about what you are an expert in, you can write the name of the company you are currently employed in, etc. and you can also use some beneficial hashtags.

These hashtags are also very applicable in mostly every section of your LinkedIn profile. You can add them to the title, summary, job or education descriptions, featured section, etc. they will help people to find you easier and have more effective search results. There are other ways to stand out on LinkedIn.

2. The activity

Just like in other social media platforms like Instagram, Twitter, etc. it is necessary to be active on LinkedIn, to make people notice you.

It is a perfect tool to make people notice your expertise and knowledge in any kind of field and to reach this goal you need regular and valuable updates. And of course, it is strongly suggested to be a member of some related groups and participate in their regular discussions.

There are some very beneficial people in the groups who will notice you and who can predict the opportunities they can provide you with.

Being active, whether with regular publishing or commenting under posts, or attending different groups can expand your network and as you know connections are a key element in being able to stand out on LinkedIn.

2. The content

As you know, the content you are sharing is so important in many aspects. You can share the company content. This will help you stay active and also shows that you are proud of working in that company.

You can also share some pieces of your industry news to attract those people who are interested in this field, to like and comment on your post (repost everything with writing your thoughts about it). This will make people trust you as a trustworthy knowledge source.

The other thing you can do is to write your own article. Yeah, it seems to be so hard but who cares? It is your native content and is so valuable to LinkedIn algorithms.

An article will definitely help you to stand out. It demonstrates your professionalism and that you are a good information source for people to solve their related problems.

Just be so careful about those grammatical and dictation mistakes, they can kill the whole vibe.

3. Descriptions

Descriptions are too important but do not overdo them. I mean it is fine to tell people what your job used to be and what you achieved while you were doing it.

But to be honest, people do not care enough to spend a long time on that part as you expect when you try to shove every little detail about that job. It is called an overview so write short and sweet.

4. The connections, recommendations, and endorsement

Still, the most important tool to stand out on LinkedIn is to expand your connections. It simply increases your views, impressions, reactions, and comments.

Also, people (even out of your network) might see your post in their feed thanks to the snowball effect of reacting and comments on Linkedin posts and get encouraged to view your profile.

Endorsements and recommendations can act as valid documents for your skills and testify to your professional character which can be very important for some people who view your profile. So ask your connections, especially previous managers and colleagues to give you endorsements and recommendations.

These are the seven golden ways: how to stand out on LinkedIn? Use them to make people notice you and see the opportunities this provides you.

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