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Instagram Statistics for 2023 – worth bearing in mind of marketers!

Preliminary, let’s talk a little about Instagram marketing. Then we’ll state the full list of Instagram stats 2022 which will definitely lead you to make the most of Instagram platform in 2023!

Instagram Stats for 2023

What is Instagram marketing?

Using Instagram network to show your company’s products/services to more people worldwide in order to find more audience and prospects and then convert the leads to clients is Instagram marketing.

Instagram can be a key player in finding qualified and targeted leads if the marketer is aware of the latest Instagram stats and plans the strategies based on these statistics.

Instagram marketing skills that you should know in 2023

  • First, any professional Instagram marketer should strategically create a targeted plan based on the company’s goals, audiences, and the latest Instagram stats.
  • Then, by focusing on creativity, he should find the latest needs of the market and the best type of content people like to see on Instagram which is also relevant to his/her business.
  • Produce relevant, useful, and eye-catching content including images, videos, diagrams, stories, captions, and graphics.
  • Share the content on the best days of the week and the best hours to absorb the most audience.
  • Check Instagram comments and direct messages daily and reply to them as quickly as possible.
  • Manage, measure, and analyze the Instagram page metrics regularly and then record them.
  • Update the Instagram marketing plan based on the metrics and analysis.
  • Manage Instagram advertising costs and make the most of them. He/she should act as an Instagram ads manager.
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These skills will definitely help Instagram marketers unless they ignore focusing on the new and updated Instagram marketing statistics. Every step should be managed based on the updated stats.

It’s time we start expressing the latest Instagram marketing stats leading you to better Instagram marketing strategies in 2023.

These stats are classified into different groups to make finding the relevant data simple. Just click on any subject you want.

  • Instagram Background Statistics
  • Instagram Value Statistics
  • Instagram App Statistics
  • Instagram User Statistics
  • Instagram Ads Statistics
  • Instagram Content Statistics
  • Instagram Reel Statistics
  • Instagram Photo Statistics
  • Instagram Carousel Post Statistics
  • Instagram Story Statistics
  • Instagram Live Statistics
  • Instagram Influencer Statistics

Instagram Background Statistics

Instagram Background Statistics

1. Instagram & Meta

Meta, formerly named Facebook, is an American technology parent company which has established and bought several creative and popular social networks and messengers including Instagram, Facebook, and WhatsApp. So Instagram is one of the social platforms of Meta.

2. Who is the owner of Meta?

Mark Zuckerberg

3. When did Instagram first launch?

October 6, 2010

4. Who are the creators and founders of the website Instagram in 2010?

Kevin Systrom & Mike Krieger

5. When did Mark Zuckerberg buy Instagram?

In 2012

6. How much did Mark Zuckerberg pay for Instagram in 2012?

$1 billion

Instagram Background Statistics

7. Where is the headquarters of Instagram located?

Menlo Park, California

8. How many employees does Instagram have in 2022?

14,555 employees

Instagram Value Statistics

1. What is the value of Instagram 2022?

According to Statista, Instagram’s value was US $ 26.44 billion in 2020 which lowered to US $ 25.07 in 2021.

However in 2022, it jumped to US $ 33.48 billion.

What is the value of Instagram 2022?

2. What are the 10 top media brands worldwide in 2022, by brand value? What is the rank of Instagram?

As you can see below, Google is the leading media with a US $ 263.43 billion brand value in 2022. After that Facebook (US $ 101.2 billion), WeChat (US $ 62.3 billion), TikTok/Douyin ( US $ 58.98 billion), Disney (US $ 57.06 billion), and Tencent (US $ 46.65 billion) are respectively in the 2nd to 6th place.

And Instagram with US $ 33.48 billion has gained the 7th rank in 2022.

Netflix, YouTube, and Universal are respectively after Instagram.

What are the 10 top media brands worldwide in 2022, by brand value? What is the rank of Instagram?

3. What are the 3 most popular social networks in the world 2022 based on the number of users? What is the Instagram rank in this list?

Facebook with 2,910 million users has the most monthly active audiences worldwide 2022 (Statista).

YouTube and Instagram are respectively the 2nd and 3rd famous and most-used social media after Facebook. The difference between the number of Facebook and YouTube users is 350 million and Instagram has almost 50% of the total number of Facebook users in 2022.

What are the 3 most popular social networks in the world 2022 based on the number of users? What is the Instagram rank in this list?

Instagram App Statistics

1. What are the Instagram operating systems 2022?

Android, iOS, Fire OS, Microsoft Windows

2. What is the size of Instagram app on mobile phones? How big is the Instagram app on Android and iOS 2022?

Instagram app is 50.22 MB in Android phones, 231.3 MB in iOS, and 50.3 MB in Fire OS.

3. How many downloads does Instagram have in total?

Instagram has been downloaded 3.8 billion times since the start.

4. How many times people have download Instagram from Google Play Store up to 2022?

Up to November 2022, Instagram has been downloaded 1B+ times from Google Play.

5. What is the default language of Instagram?

English

6. How many languages is Instagram available in?

36 languages

Instagram App Statistics

Instagram User Statistics

1. How many users are there on Instagram 2022?

As of July 2022, Instagram has 1.440 billion users worldwide.

2. Which country has the biggest Instagram users?

India has the most Instagram users as of January 2022, equal to 230.25 million.

3. What are the top 10 countries with most Instagram users?

As mentioned previously, India with 230.5 million users has the most Instagram audience in the world.

Afterwards, the USA has 70.5 million users less than India, equal to 159.75 million. Brazil is in the 3rd place with 119.45 million Instagram users. Then each of the other 8 countries with most Instagram users has less than 100 million users, as seen in the picture below.

What are the top 10 countries with most Instagram users?

4. What is the country with the most new Instagram users in 2022?

India has the most new users on Instagram in 2022.

5. What percentage of Instagram users are outside the US in 2022?

Almost 87% of Instagram’s users are outside of the USA in 2022.

What is the country with the most new Instagram users in 2022?

6. Instagram age distribution; what age group uses Instagram the most?

Surveys done by Statista showed that as of April 2022, around 31% of the Instagram users aged between 25 to 34. The second group includes younger people aged between 18 to 24 (30.2%).

Afterwards the age groups of 35 to 44 (15.8%), 13-17 (8.9%), and 45-54 (7.8%) are respectively in the 3rd to 5th place.

People between 55 to 64 and +65 years are the 2 last groups with minimum Instagram audiences in 2022.

Instagram age distribution; what age group uses Instagram the most?

7. Which gender uses Instagram more 2022?

As of January 2022, over 50% of Instagram users were male.

In detail, 50.7% of Instagram users are men and 49.3% women.

Which gender uses Instagram more 2022?

Instagram Ads Statistics

1. How many advertisers are on Instagram per month 2022?

There are 2M advertisers on Instagram per month.

2. What is the reach of an Instagram ad?

Instagram ad reach of 1.45 billion Instagram users is 18.3% of the world’s population. And it is 29.0% of total internet users.

Instagram ad reach is 23.4% of all +13 years old people.

3. Are Instagram and Facebook connected? Does it make advertising simpler?

You can create ads on Facebook and then link Instagram to Facebook. In this way, there is no need to start advertising on Instagram from scratch.

4. Instagram ads vs. Facebook ads 2022

Instagram overtook Facebook for its share of total net ad revenue in the US, 52.6%. Its share will increase to 60.9% by 2023 (Insider Intelligence).

5. What kinds of products are good for advertising on Instagram?

Visually appealing products are the best products to be advertised on Instagram as Instagram focuses on photos and videos rather than text.

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Instagram Ads Statistics

Instagram Content Statistics

1. What are the types of Instagram content 2022?

  • Single photo post
  • Carousel photo post
  • Reels (previously known as video post)
  • Stories
  • Live videos
  • Guides

What are the types of Instagram content 2022?

2. Which content is most popular on Instagram 2022?

The trending content on Instagram 2022 is video – the style of which has changed and is known as reel now. Instagram new format videos have 60 seconds preview and the user can add filters to the videos.

3. What are the most popular Instagram topics 2022?

Food, fashion, travel, fitness, nature, animals, and entertainment are some of the famous subjects people would like to see on Instagram in 2022.

Instagram Reel Statistics

Instagram Reel Statistics

1. Are video posts reels in Instagram 2022?

Yes, in 2022, all Instagram video posts are known as reels.

2. How long can a reel be on Instagram 2022?

90 seconds

Instagram has extended its video times several times from the start of its creation. First it was 15 seconds, and then increased to 30 seconds. Afterwards it was allowed to upload 1 minute long videos.

As of July 2022, reels can be as long as 90 seconds on Instagram.

3. What is the Instagram reel size 2022?

1080 pixels x 1920 pixels (an aspect ratio 9:16)

4. Are Instagram reels always vertical?

Instagram reels are designed to be seen vertically full screen.

Landscape is also possible but the ideal form is vertical orientation as it exactly fills the whole mobile phone screen.

5. What is the reels maximum file size 2022?

4GB

6. Can you upload 4K to Instagram reels 2022?

No, it’s not possible to post 4K reels on Instagram in 2022.

Instagram compresses your uploaded 4K videos automatically.

7. What is the Instagram reel engagement rate 2022?

1.95%

The Instagram reel engagement rate is 1.95% on average in 2022 – the highest engagement rate among the various types of Instagram content.

8. What is the Instagram reel engagement rate formula?

Divide the total engagement by the number of followers and multiply it by 100.

What is the Instagram reel engagement rate formula?

9. How are Instagram reel views calculated 2022?

If a person watches 3 seconds or more of a reel, it is counted as a view.

10. Does re-watching an Instagram reel count as a view 2022?

No!

If a certain user replays a video, it is not counted as a new view.

11. Can you see who watched your reels on Instagram 2022?

No, you can’t see who has watched your reel in 2022.

But you can check how many times your reel has been played (replays are not included).

12. How many views do you need to get paid for reels 2022?

At least 1,000 views up to 30 days is needed to get money from Instagram reel bonuses.

13. How much money does Instagram pay for reels?

The paid money depends directly on the number of views your reel has gotten.

14. Can you promote Reels on Instagram 2022?

According to Instagram Help “Businesses can boost their reels to turn them into ads to reach new audiences and drive engagement. Boosted Reels appear in the reels tab, explore, feed and stories”.

15. How many reels should I post in a week 2022?

5 to 7 per week

To improve your Instagram reel engagement, Instagram recommends posting around 5 to 7 reels per week in 2022.

Instagram Photo Statistics

Instagram Photo Statistics

1. Is Instagram getting rid of photos 2022?

According to CNET, Instagram began to shift from photo to video. This process started in 2022 by replacing videos with reels and it will continue in 2023 too.

However, the goal is not to put the photos away! Just the Instagram focus changes from photo to video.

2. How many Instagram photos are posted a day 2022?

Instagram users share over 100M photos per day and over 1,000 photos per second.

3. What is the average engagement rate for photo posts?

Engagement rate for photo posts on Instagram is 0.81% on average.

4. What is the most liked Instagram photo ever?

It’s surprising to know that @world_record_egg shared the photo of an egg on Instagram in January 2019 with the sole aim of beating the world like record of Kylie Jenner (18M)!

What is the most liked Instagram photo ever?

And it got this! In the first half of November 2022, it recorded 55,838,923 likes!

The number of comments is strange too, over 3.3M!

What is the most liked Instagram photo ever?

Instagram Carousel Post Statistics

1. When did Instagram introduce Carousel posts?

Instagram introduced carousel posts in 2017.

2. What is a carousel post on Instagram?

Carousel posts are the ones that contain over 1 photo or video. These images and videos are demonstrated in various slides, resulting in a slide-show post.

The user can determine the order of images or videos.

3. Can you put a video in a carousel on Instagram?

Yes, the carousel post can be the combination of both photos and videos. But the total number of slides cannot be more than 10.

4. How many photos can you post in a carousel?

You can add up to 10 images or videos in your carousel post.

5. How to view carousel posts on Instagram?

  • In Mobile: view carousel posts by swiping left
  • On desktop: use the arrow button on the right-hand side of a post

6. Do carousels perform better on Instagram 2022?

The Instagram carousel engagement shows that they work better than regular one photo posts.

· Instagram carousel posts get 1.4x more reach than regular one photo posts

· Instagram carousel posts get 3.1x more engagement than regular one photo posts

7. Is it better to post 1 or multiple photos on Instagram 2022?

For more engagement, sharing carousel posts instead of one photo is highly recommended.

8. Do Instagram carousels have to be same size?

All images of a carousel post should have the same size. It means that if you select landscape orientation for the 1st image, all the next photos must be cropped to landscape too.

Instagram Carousel Post Statistics

Instagram Story Statistics

Instagram Story Statistics

1. What is Instagram story?

If you want to share all the moments of your day in Instagram in photo or video but you don’t want these multiple images and videos to remain in your page forever, you can use Instagram story.

They appear together in a slideshow above your followers’ feed in vertical orientation.

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2. Are Instagram stories worth it in 2022?

Instagram stories increase your Instagram reach rate and engagement rate, enhance the page visual content, and help you to deepen your relationship with followers.

3. What is average Instagram story view 2022?

The average Instagram story view or story reach (the number of people that see a story) is 3.5% for business accounts – lower than regular posts.

4. What is a good engagement rate for Instagram stories?

The business pages with less than 50k followers should aim to keep their engagement rate at 11%. However, when the number of followers increases to over 100K, less engagement rate – around 7.5%~8% is acceptable.

5. Are Instagram stories vertical or horizontal?

Vertical

Instagram stories are shown in vertical orientation so if you decide to share your image/video in Instagram story, record them vertically.

6. What’s the longest an Instagram story can be?

60 seconds

Previously, videos longer than 15 seconds were broken up to several 15-seconds clips. But now stories are played continuously for up to 60 seconds.

7. How long Instagram stories remain visible 2022?

24 hours

Any image or video you share as Instagram stories remain in feed for one day – 24 hours. But if you highlight the stories, they will remain above your profile forever.

8. Can I see who viewed my Instagram story 2022?

Yes, you need to touch “Activity” on the left side of the story at the bottom. All the users who viewed the story are listed there for 24 hours.

9. Can I see who viewed my Instagram story after 24 hours 2022?

No, the list of Instagram story viewers is demonstrated only for 24 hours; as long as your story is available in feed. They disappear after that. Even if you add the story to highlight, their list disappears.

10. Can I watch how many times someone viewed your story 2022?

No, you can see who has viewed your story as long as your story is available in feed but you cannot see:

  • how many times each viewer has watched your story
  • each viewer has seen & how many seconds of your video story

Instagram Live Statistics

1. What is Instagram live?

As the name suggests, it lets you go live on Instagram.

2. Instagram live vs. stories

Instagram live is a feature of Instagram story. You can share your previously taken photos and videos via “story” and you can go live though this feature of Instagram story known as “live”.

3. Does going live on Instagram help gain followers 2022?

Instagram lives boost engagement and interaction with followers so it encourages your old followers not to unfollow your page and the new users to follow you.

4. How long is Instagram live in 2022?

Your Instagram live can continue up to 4 hours. Then you can save your live in your Instagram profile for up to 30 days helping the people that didn’t see the live to watch it.

Previously lives could be up to 1 hour which changed to 4 hours in 2020.

Instagram Live Statistics

Instagram Influencer Statistics

1. What is an Instagram Influencer?

Instagram influencers are the users who are popular and have millions of followers on Instagram. Their reputation around a certain niche causes their audience to trust what they share on Instagram.

2. What are the types of Instagram influencers 2022?

  • Mega-Influencers: have over 1M followers
  • Macro-Influencers: have between 500K to 1M followers
  • Mid-Tier Influencers: have between 50K to 500K followers
  • Micro-Influencers: have 10K to 50K followers
  • Nano-Influencers: have 1K to 10K followers

Instagram Influencer Statistics

3. Who has the highest followers on Instagram 2022? Who is the top Instagram influencer?

Instagram: Instagram official account has 564M followers as of the first half of November 2022.

Who has the highest followers on Instagram 2022? Who is the top Instagram influencer?

Cristiano: the page of Cristiano Ronaldo – the professional Portuguese football player, gained 494M followers in the first half of November 2022.

the professional Portuguese football player, gained 494M followers in the first half of November 2022.

Kylie Jenner: Kylie Kristen Jenner – the American media personality, socialite, and businesswoman – has 732M Instagram followers in the first half of November 2022.

Kylie Kristen Jenner - the American media personality, socialite, and businesswoman – has 732M Instagram followers in the first half of November 2022.

Leo Messi: Leo Messi – the famous Argentine football player- is in 4th place with 371M followers.

Leo Messi – the famous Argentine football player- is in 4th place with 371M followers.

Selena Gomez: Selena Gomez – the young American singer, actress, and producer – has 354M Instagram followers in the first half of November 2022.

Selena Gomez – the young American singer, actress, and producer – has 354M Instagram followers in the first half of November 2022.

The rock: Dwayne Douglas Johnson – the American-Canadian actor, producer, and businessman – has 345M followers on Instagram in the first half of November 2022.

Dwayne Douglas Johnson - the American-Canadian actor, producer, and businessman – has 345M followers on Instagram in the first half of November 2022.

Ariana grande: with 338M Instagram followers, Ariana Grande-Butera – the American singer, songwriter, and actress – is in the 7th place.

with 338M Instagram followers, Ariana Grande-Butera - the American singer, songwriter, and actress – is in the 7th place.

Kim Kardashian: the famous American media personality, socialite, and businesswoman – Kimberly Noel Kardashian – has 333M followers on the first half of November 2022.

the famous American media personality, socialite, and businesswoman - Kimberly Noel Kardashian – has 333M followers on the first half of November 2022.

Beyonce: Beyoncé Giselle Knowles – the popular American singer, songwriter, and actress – has 281M followers in the first half of November 2022.

Beyoncé Giselle Knowles – the popular American singer, songwriter, and actress – has 281M followers in the first half of November 2022.

Khloe Kardashian: Khloé Alexandra Kardashian – the American media personality and socialite – with 278M followers has become the 10th Instagram account with the most followers.

Khloé Alexandra Kardashian - the American media personality and socialite – with 278M followers has become the 10th Instagram account with the most followers.

Who has the highest followers on Instagram 2022? Who is the top Instagram influencer?

4. What is blue tick on Instagram profile?

Influencers, celebrities, brands, and leading businesses have a blue tick in their Instagram profiles. This tells the audience that this page is authentic and trusty.

What is blue tick on Instagram profile

5. How many followers do you need on Instagram to get the blue tick in 2022?

There is no strict and certain rule about the number of followers needed to get a blue tick. Instagram doesn’t care about the number of followers. Even Instagram accounts with a low number of followers can get it if their accounts are searched by many people and have quality content.

So if you do not have millions of followers; but your page is worthy and popular, send a request to Instagram to get a verification badge.

6. How to get blue tick on Instagram 2022?

Through the following procedure, based on Instagram Help, you can request a blue tick for your account:

Tap in the top right

How to get blue tick on Instagram 2022?

Tap “Settings”

How to get blue tick on Instagram 2022?

Tap “Account”

How to get blue tick on Instagram 2022?

Tap “Request Verification”

How to get blue tick on Instagram 2022?

Enter your full name and provide the required form of identification

How to get blue tick on Instagram 2022?

Tap “Submit”

7. Can we buy blue tick on Instagram? How much does it cost to buy a blue tick on Instagram 2022?

Please note that Instagram does not sell blue ticks and does not let the users transfer blue ticks.

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