LinkedIn Premium cost

LinkedIn has become one of the most popular social media platforms and, of course, a hub for making business connections. This social network first started in 2003, and soon introduced a variety of paid plans for users who thought they needed more features than the basic version of LinkedIn.

Perhaps the reason why these users think they need more features is that they have realized the unique potential of this network in the field of marketing, recruitment, investment, finding more leads, etc.

According to the statistics, more than half of B2B buyers and more than a third of all online marketing and sales traffic are on LinkedIn, do you realize the opportunities that exist on this platform?

LinkedIn currently has four paid plans; users can upgrade their basic accounts to any of them by paying a fee. In this article, we will talk about their types and the cost you have to pay for them.

how much does linkedin premium cost? LinkedIn offered different Premium subscription plans with varying costs. Premium Career plan cost around $29.99 per month, Premium Business paln cost around $59.99 per month, Sales Navigator paln cost around $79.99 per month, Recruiter Lite plan cost around $119.99 per month.

LinkedIn pricing, types, and why to pay?

I am going to talk about LinkedIn’s different plans here since they have different pricing, features, and benefits.

• LinkedIn Basic
• LinkedIn Premium Career
• LinkedIn Premium Business
• LinkedIn Sales Navigator
• LinkedIn Recruiter Lite

LinkedIn has suited these offers to satisfy the users’ desires for successful marketing and sale, successful recruiting, job seeking, B2B and B2C business and development, etc.

LinkedIn Basic

I will be talking about the basic account before going to the paid ones. We are all familiar with it and we all had one at leas when we entered LinkedIn first.

Free accounts have different features that can be enough for many users, such as a profile that can be optimized and visible to everyone, can connect with most users, use the search box and various filters to search, the having different company pages, etc.

In fact, a basic LinkedIn account provides essential access to many things, which is why many users never feel the need to pay for premium versions.

Well, there are always some limitations, for example, You can’t access people outside your network, you don’t have InMail, your search filters are limited, etc.

However, the features of the basic version are so good that it is possible to do networking and get more connections without any particular problem (although in a longer process and with less precision regarding the target audience).

But if you want more business growth, maybe you should consider subscribing to one of the LinkedIn premium accounts. I will help you make a decision easier.

LinkedIn Premium Career

As I said, the basic features of LinkedIn are so sufficient that many people never go for the paid versions. However, these features are not enough for some. Well, according to what you want from the paid version, the prices are different. The first premium account is LinkedIn Premium Career, which costs $29.99 per month.

This account is more suitable for ordinary users and has a series of features that can be found in other types of paid accounts.

According to LinkedIn, if you use this type of account, “You can get hired 2x faster on average by discovering over 20 million open jobs and exploring valuable resources to help with your search, and you can build your business by accessing over 55 million companies and exploring valuable competitor data and industry news.”

The most important and impressive of these features is InMail, which allows you to message anyone on LinkedIn, whether they are first-, second-, or third-degree contacts, or even if they are outside of your network.

Since each account has a certain number of InMail credits, if you send an InMail and do not receive a response, the credit will be returned to your account. Of course, you can also buy InMail credits for $10 per InMail. It is said that these types of messages are answered three times more than normal messages and regular cold emails.

Another advantage of this account compared to the basic version is the easier and more accurate search for people, companies, groups, etc. With this account, you have more and more accurate filters to do networking more easily and find more and better connections. For example, you can filter results by seniority, company size, interests, experience, performance, etc.

With LinkedIn Premium, you can see who viewed your profile in the last 90 days. But not only to see who they were, but you can also to filter them in terms of what industry, company, and type they are in.

Finally, it should be said that with a Premium career account, you have:

• 5 InMail credits per month that you can use to connect with recruiters or business owners who are hiring.
• You can see everyone who visited your profile in the last 90 days, even if they used a private search.
• Access Applicant Insights – a feature that lets you see how you rank against other job applicants.
• Access to salary information – You can view salary details before applying for a job.
• Become a featured applicant, meaning you’ll be among the first applicants recruiters see, increasing your chances of being hired.
• Access LinkedIn training, where you can learn the skills you need.

Premium Business

This LinkedIn plan is to help to increase the effectiveness of the marketing efforts of various businesses, especially SMEs. This type of LinkedIn account has several advantages:

Insight Tags: Well, LinkedIn provides you with a series of valuable information about people who have seen your profile, in this type of subscription. It can help you a lot in prospecting and marketing strategies. It gives you the insight to understand which post is noticed more and so on.

Lead Gen Forms: With this feature, you can create forms that are displayed on the company page to collect leads from products and services that users like.

Company Page Analytics: With this feature, you can accurately evaluate the performance of the company page. For example, you can see views, clicks of engaged members, etc., and analyze their information. The information is very valuable for understanding what content your audience engages with the most.

In addition to these features, you can also access all the features of LinkedIn Premium Career. LinkedIn Premium Business costs $59.99 per month, or $575.88 per year if you pay annually.

This type of LinkedIn premium account is for professional sellers and marketers who want to generate the most possible leads on this platform. You have 15 InMails and unlimited people browsing to have effective marketing on LinkedIn.

LinkedIn Sales Navigator

This account is the most suitable plan for sales teams because its features make the sales process, including marketing, prospecting database creation, etc. much easier.

This account is very similar to the Premium Business type. Perhaps what is different is the highly advanced search feature of the account, which helps you find leads much more accurately.

LinkedIn Sales Navigator costs $99.99 per month, or $948 per year if you pay annually. This subscription helps sales professionals find, connect with, and build strong relationships with the right prospects to create lasting and strong connections.

Let’s have a look at its features:

1. Unlimited People & Company Searches
2. 50 InMail credits per month.
3. See up to 2500 results (VS 1000 with Premium)
4. Advanced search filters
5. Lead & Account List creation
6. Alerts on Lead & Account activities
7. Lead Generation Automation with Saved Searches

You can choose any one you want, but you need to know that you cannot extract Sales Navigator results to CSV or Excel files, and for that, you need third-party tools like CUFinder.

LinkedIn Recruiter Lite

LinkedIn Recruiter Lite costs $180 per month or $1.480 per year if you pay annually. It is made to facilitate recruiters, HR team members, and managers in effective headhunting.

It lets you:

• Find ideal candidates
• Learn much more about them thanks to their optimized profile
• Directly contact candidates via InMail
• Track their activities on LinkedIn

And all of them are done thanks to the features bellow:

1. 30 InMails credits per month
2. Recruiting CRM to manage candidate pipeline
3. Advances search filters to find candidates
4. Candidates’ recommendation
5. InMails and job post analytics
6. Sourcing automation with saved searches
7. Create and manage job posts from the platform

If you want to upgrade it even more, there is LinkedIn Premium Recruiter with an $8,999 per year subscription fee.

To have a thorough view take a look at the table below:

Premium subscription plan	Premium Career	Premium Business	Sales Navigator	Recruiter Lite
Private Browsing	✓	✓	✓	✓
Applicant Insights	✓	✓	✓	✓
Direct messaging	✓	✓	✓	✓
Who Viewed Your Profile	✓	✓	✓	✓
Unlimited access to LinkedIn Learning	✓	✓	✓	✓
Unlimited people browsing		✓	✓	✓
Business Insights		✓	✓	✓
Advanced Search			✓	✓
Standalone sales interface			✓
Custom lead and account lists			✓
Lead recommendations and saved leads			✓
Real-time updates and alerts			✓
Recruiting-specific design				✓
Automatic candidate tracking				✓
Integrated hiring				✓
Smart Suggestions				✓
InMail credits	5	15	50	30

How much is a LinkedIn premium worth?

Well, until now we have heard all the different subscription costs, the last one was a masterpiece. $8,999 a year? Do people really think that LinkedIn Premium is worth so much? Even the most expensive one is expensive!

Well, it’s interesting to know that despite the high price of LinkedIn premium accounts, those who use it believe that it is worth the monthly or yearly subscription fee.

Of course, the high price of subscribing to these accounts makes many people shy away from it, however, according to Statista website statistics, more than 49 million users used subscribed accounts.

Why are these people willing to pay from 30 to nearly 900 dollars per month?

LinkedIn is a highly centralized and advanced platform for building business relationships, job hunting, recruiting, marketing, and sales.

This makes those who have used subscribed accounts even once get divided into two categories. Those who very soon come to the conclusion that the coat they are paying is useless and the second group includes those who saw results from using these accounts and continue to pay the fee.

LinkedIn has added a lot of features to its various accounts in recent years, especially since 2015 when it bought Lynda.com.

Gyanda Sachdeva, vice president of product management and head of LinkedIn Premium subscription products, believes that these additions convinced many people to use paid accounts and says: “The goal for us on the Premium team is to deliver direct economic outcomes to our members.”

As mentioned above, LinkedIn Premium has four different levels.

Premium Career is designed for users who do not want to get limited to the basic version and don’t have a very high budget for expensive subscriptions. It has 5 InMails per month and is the moat basic premium account.

Premium Business, which includes 15 inches per month, advanced search filters unlimited Searches in your extended network, and additional company data. You can use this account for $ 575.88 per year.

LinkedIn Premium Sales Navigator is the best tool for Lead Recommendations and Real-Time Insights on existing accounts and leads. You can subscribe to this kind of account for $779.8 a year. Of course, you need to know that sales navigator has some versions:

Sales Navigator team:

• has 30 InMail messages
• 25 Out-of-Network profile unlocks
• 10 Point Drive presentations and more

Sales Navigator Enterprise offers:

• Unlimited seats
• 50 InMail messages per month
• 25 Out-of-Network profile unlocks
• unlimited Point Drive presentations
• advanced admin functionality

And finally the cream of the crop, LinkedIn recruiter Lite, it is the most expensive subscription among the four premiums with a $1199.40 subscription cost a year:

• 30 InMail messages
• Advanced search
• Unlimited visibility of your extended network
• Automatic candidate tracking and integrated hiring
• Recruiting-specific design

Based on data provided by content strategist and consultant Maddy Osman, LinkedIn Premium is predominantly comprised of customers in the United States (150 million), India (50 million), China (42 million) and the UK (25 million) until 2021.

LinkedIn Premium is a suitable tool for most users who subscribed to it to achieve their goals on this platform and is a suitable investment.

In general, I must say that subscribing to LinkedIn Premium may have various benefits for you, and I would like to mention some of them here.

1- Statistics:

Well, maybe it doesn’t seem that much important, but you won’t believe it if I tell you how important it is for networking on LinkedIn to know who checked your profile and when.

Well, when you have a paid account, you can see the people who viewed your profile in the last three months. If one of them catches your attention, you can visit their profile and then optimize your profile based on what you think they are looking for.

2- InMail:

This message type can be lifesaving in some cases. You might have experienced it once or twice, especially if you’re in sales and marketing.

InMails are means to remove all obstacles and limitations in communicating with people who are not in your communication network. The same people you can’t reach in searches and there’s no way to contact them other than InMails.

I can say with certainty that almost all experts wanted to message people who are not in their network at some point and yes, maybe you have limited InMails per month and the price of InMail credit might be extra high, but by using them correctly and being smart about them, you can avoid many communication problems on LinkedIn.

3- Measure your effectiveness

As I said, you can see who viewed your profile in the last three months by premium accounts. This data can help you see how successful your efforts to optimize your profile and publish valuable content have been.

Honestly, it doesn’t matter if you’re a sales professional, a CEO, or a newspaper editor, what matters is whether you’re on the right track to becoming a popular brand.

Do investors, recruiters, prospects, etc. even know you exist? Do they take the time to check your profile or do they easily skip your name and company page and go to other options?

There still are so many other benefits that make the LinkedIn premium account worth the money, but I decided just to talk about some of the more popular ones.

Can I get a LinkedIn premium discount?

The question has never been what discounts LinkedIn Premium has, It is whether there is a discount at all.

Honestly, I was very interested in these discounts, because no matter how much I say these accounts are worth the money you spend, it still is a lot of money. Especially if you want to have paid accounts for a whole team.

But I have to say, unfortunately, apart from the fact that an annual subscription is cheaper than a monthly subscription for all accounts, there is no discount on LinkedIn Premium.

You might say, “Hey, I’ve seen a lot of websites that offer coupons for this.” Well, yes, the internet is full of these websites. But to be honest, the coupons offered only last for a few days.

Anyway, many people may be curious and want to use these coupons, but since I am against this, I will not bring samples of these coupons. Because a simple Google search is enough to find all of these websites.

The reason for my opposition to these coupons goes back to the problems that may arise for your account. Anyway, we all know how sensitive LinkedIn is to security issues. The decision is yours to make, if you really think that even a few percent discount can help your wallet, you can accept the risk.

Conclusion

Different LinkedIn premium accounts have different prices. Some people who benefited from using them, now invest their money, and some may decide to cancel their subscription after the end of the trial period or even after using it for a while because they come to the conclusion that it is worth the money they have to spend.

The decision is up to the person who uses it, whether the features that LinkedIn Premium has, such as InMails, unlimited search, profile review stats, etc. you are to decide if it is so useful for you that you are ready to pay for it monthly or yearly or not?

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