- The total number of LinkedIn users is 849.6M in 2024 (LinkedIn).
- Over 67M companies had business pages on LinkedIn in 2024 (Businessofapps.com).
- LinkedIn school pages had increased to 133,000 in 2024 (LinkedIn).
- USA, China, & India, each with 200M, 99M, & 60M users were the countries with the most LinkedIn users in 2024 (World Population Review).
- Asia Pacific was the first continent with the most LinkedIn users in 2024 (over 244M users) (Hootsuit).
- LinkedIn was available in 24 languages in 2024 (LinkedIn).
- LinkedIn had 36 offices in various world cities in 2024. However, the USA, with 10 offices, was first (LinkedIn).
- Over 19,400 employees were active in 36 LinkedIn offices (Hootsuit.com).
- LinkedIn got the most traffic from the USA (31.60%) from May 2024 until March 2024 (LinkedIn.com).
- As of April 2024, the USA had the highest LinkedIn audience reach (Statista).
- Most users of LinkedIn were men (57.2%) till March 2024 (Statista).
- As of January 2024, most LinkedIn users (60%) were between 25 to 34 years old (LinkedIn).
- 57.2% of the LinkedIn advertising audiences were male in 2024 (LinkedIn).
- 10:00 AM & 12:00 PM working days were the best hours to post on LinkedIn (LinkedIn).
- Tuesday was the best day to post on LinkedIn 2024 (LinkedIn).
- LinkedIn had over 65M decision-makers in 2024 (LinkedIn).
- Recruitment, professional connection, lead generation, & skill improvement are the main LinkedIn uses in 2024 (LinkedIn).
- A user’s average time on LinkedIn was 7 minutes and 38 seconds per visit in 2024 (LinkedIn).
- Each LinkedIn user checked 7.9 pages on average per visit (LinkedIn).
- In Q2 2024, LinkedIn received below 1.7 billion views per month on average (LinkedIn).
- A maximum of 50 skills could be added to an individual LinkedIn account in 2024 (LinkedIn).
- In March 2024, over 70% of the LinkedIn traffic came directly! (LinkedIn)
- As of May 2024, the website click.appcast.io was the supreme referrer that drove the most traffic to LinkedIn.
- YouTube, Facebook, & Twitter were, respectively, the top Social Media that drove the most traffic on LinkedIn from Q2 2023 till Q2 2024 (LinkedIn).
- In 2024, over 186 million US workers had pages on the LinkedIn platform (LinkedIn).
- Facebook, Instagram, & WhatsApp were, respectively, the leading 3 Social Media that LinkedIn members used in addition to LinkedIn in 2024 (Buffer).
LinkedIn reports that it sees 2 new members join every second (LinkedIn) - One-third of US adults had LinkedIn pages in 2024 (Oberlo).
- Using LinkedIn as a recruiting tool was still so famous in the US in March 2024 (LinkedIn).
- The US & UK LinkedIn brand awareness were respectively 69% & 80% in 2023 and 2024 (LinkedIn).
- Only 5.7% of members used LinkedIn Mobile App 2 or 3 times per month as of March 2024! Others like to use the LinkedIn website (LinkedIn).
- 36% of LinkedIn users were from the suburbs in 2024 (Hootsuit).
- The average income of a LinkedIn user is around $75,000 per year in March 2024 (Statista).
- LinkedIn was the first Social Media for content creation & distribution in March 2024. 93.6% of marketers liked to use LinkedIn, and 74% said LinkedIn did the best in practice (LinkedIn).
- Blog posts, third-party content, video, plain text, and images were the best content to post on LinkedIn in March 2024 (LinkedIn).
- Long-form content on LinkedIn will be better than short content in 2024 (LinkedIn).
- The LinkedIn headline can be 220 characters maximum, but the best length is 40~49 (LinkedIn).
- The best LinkedIn post photo size in 2024 is 1200 x 628 pixels (LinkedIn).
- In 2024, the uploaded documents on LinkedIn cannot exceed 100 MB & 300 pages. It can have a maximum of 1M words & 36 megapixels image resolution (LinkedIn).
- In 2024, PDF, PowerPoint, Word, .jpg/.jpeg., .png, and .gif file formats are supported in LinkedIn (LinkedIn).
- LinkedIn allowed users to upload 9 images in a single post in 2024 (LinkedIn).
- LinkedIn supported the following video formats: ASF., FLV., MPEG-1 and MPEG-4., MKV., WebM., H264/AVC., MP4., VP8 and VP9. Click on this link to see other LinkedIn video requirements in 2024! (LinkedIn)
- Marketers should check the top LinkedIn metrics persistently, including engagement, reach, impression, CTR, etc. (all are explained in this part) (LinkedIn)
- LinkedIn engagement formula: “the sum of likes, comments, and shares received for the posts published, divided by the number of followers the page has, all multiplied by 100” (LinkedIn).
- In 2024, the highest possible LinkedIn engagement rate is 6%. However, a LinkedIn engagement rate of around 2% is considered good (LinkedIn).
- The more likes a LinkedIn page has, the higher engagement rate will be, & the higher the page view will become (LinkedIn).
- The best Social Media for sharing your LinkedIn posts was Twitter in 2024 (LinkedIn).
- Adding relevant & targeted hashtags to the posts is key to LinkedIn page growth in 2024 (LinkedIn).
- India, Innovation, & management were the most used LinkedIn hashtags in 2024 (Hootsuite).
- In 2024, the optimal posting frequency on LinkedIn is 2 to 5 times per week (Influencemarketinghub).
- 96% of video marketers liked to use LinkedIn for video sharing in 2024 (Hootsuit).
- PDF & PowerPoint files can also enhance the LinkedIn engagement rate (LinkedIn).
- 1000 connections on LinkedIn is a golden level & after that, you will get more connection requests (LinkedIn).
- LinkedIn users could gain a maximum of 30,000 connections in 2024 (LinkedIn).
- In 2024, each LinkedIn user could send up to 20-25, 100, and 1200 connection requests respectively per day, month, & year (LinkedIn).
- As of October 2024, Amazon, with over 30M followers, was the first most-followed company on LinkedIn (LinkedIn).
- Bill Gates was the top LinkedIn influencer, with nearly 35M followers on his page as of October 2024 (LinkedIn).
- Over 87% of recruiters & 60% of job seekers use LinkedIn for recruitment (Quanta-cs.com).
- It was the first top industry on LinkedIn in 2024 (LinkedIn).
- Creator of Happiness, Digital Overlord, & Retail Jedi are some of the funny job titles on LinkedIn (LinkedIn).
- Customer service, sales, and accounting were the third primary in-demand skills on LinkedIn in 2024 (LinkedIn).
The LinkedIn statistics 2024 that any intelligent marketer should benefit from!
A careful investigation of LinkedIn statistics has been done. The most noteworthy LinkedIn stats up until now have been gathered to help any marketer make the most of this full-service and valuable platform.
First, let’s take a brief look at the LinkedIn network!
Established in the US, California, LinkedIn started its job officially in 2003, planning to make a creative platform for connecting recruiters and job seekers, which had no other competitor then. However, no other channel is equal to this network regarding quality, fame, and services.
It was primarily a channel for career development, but soon after its vast reputation worldwide, other professional uses of LinkedIn began.
The first aim was to assist job applicants in finding their desired occupation faster and easier. Using Email Finder, the CEOs and HR managers will discover the best professionals and candidates suitable for their vacant positions.
But today, millions use LinkedIn for other business purposes besides job-hunting. However, professional networking is still the sole purpose of LinkedIn.
In addition to HR teams and job hunters, today, many marketers, sales teams, and business professionals have become other permanent users of LinkedIn. Like companies’ websites, LinkedIn can showcase businesses’ achievements, products/services, missions and visions, contacts, addresses and locations, and other appealing data for audiences. It can be used to find prospects, generate leads, improve sales, and accelerate the sales funnel.
Due to the importance of LinkedIn in the business world, the LinkedIn stats 2024 shared in this article will assist marketers and professionals in making the most of this comprehensive lead generation and business improvement network.
Let’s take a deeper investigation and explore more about the mind-blowing LinkedIn statistics Up until now!
1. How many users will LinkedIn have in 2024?
Total number of LinkedIn users worldwide increased to 849.6M in 2024. These users are from over 200 countries. In December 2003, after around 7 months from the LinkedIn establishment, it had only 81,000 members. Frankly, attracting this huge number of users in 19 years is extraordinary for a business platform!
2. How many companies will be on LinkedIn in 2024?
Over 58M companies have business pages on a LinkedIn platform for fulfilling various purposes, mostly sales and marketing, exchange of business information, learning more from other professionals, and recruitment, which was around 57M in November 2021, as claimed by LinkedIn.
3. How many LinkedIn school pages are there?
Over 120,000 schools from all over the world have LinkedIn profiles. By school, we mean schools, high schools, colleges, and universities. Not only can the schools’ present students take advantage of this channel, but also graduates can reconnect with their old universities.
4. Which countries have the most LinkedIn users in 2024?
According to Statista, the USA (200M members), India (99M), China (60M), and Brazil (54M) are the top 4 countries with the most LinkedIn users in March 2024, respectively.
After them, UK (33M), France (24M), Indonesia (21), Canada (20M), Mexico (18M), Italy (16M), Spain (15M), Australia (13M), and Germany (13M) are respectively in 4th to 13th place.
5. What are the continents with the most LinkedIn users in 2024?
Asia Pacific (APAC), with over 237M members, has the highest number of LinkedIn users. The second place belongs to EMEA (Europe, Middle East, and Africa), with more than 222M LinkedIn members.
Afterward, it’s North America, which has over 211 million members. Finally, MENA (Middle East & North Africa) is in last place with around 47M members.
6. In 2024, how many languages is LinkedIn available in?
LinkedIn has supported 24 languages up until now. However, it’s impossible to change the language of your primary profile. Opening secondary profiles in any 24 languages you want would be best.
7. How many offices will LinkedIn have in 2024?
36 LinkedIn offices are situated in various parts of the world. Most of them are in the USA, and its other international offices are in some places like Toronto, Sydney, Amsterdam, Bangalore, Paris, São Paulo, Shanghai, Singapore, Stockholm, Sydney, Tokyo, etc.
LinkedIn offices in the USA are 10, located in the following cities: Bellevue, Carpentaria, Chicago, Detroit, Mountain View, New York, Omaha, San Francisco, Sunnyvale, and Washington, DC.
8. How many employees will LinkedIn have in 2024?
Totally over 19.400 employees are working in 36 LinkedIn international offices.
9. Which countries provided the most LinkedIn traffic in 2024?
The USA (31.30%), India (7%), and the UK (6%) were the first three countries from which LinkedIn got the most traffic in May 2024.
10. What are the countries with the highest LinkedIn audience reach in 2024?
As of April 2024, the USA (72.8%), Netherlands (70.9%), UAE (70%), and Aruba (66%) were respectively the countries with the highest LinkedIn audience reach.
11. What gender will use LinkedIn the most in 2024?
Male!
Until now, 56.4% of the total LinkedIn users were male, and the rest, equal to 43.6%, were female.
12. What is LinkedIn’s target audience age in 2024?
As of January 2024, most LinkedIn users, around 60%, were between 25 to 34 years old. After that, 18 to 24-year-old people were in second place with a 20.4% share of users.
The third group consists of 35 to 54-year-old users. The last group, with only a 2.9% share of users, was people older than 55 years.
13. Which gender do the advertisers reach more on LinkedIn in 2024?
In 2024, based on the LinkedIn ad audience distribution, 57.2% of the advertising audiences were male, and 42.8% of them were women. Therefore, men are slightly more likely to reach the ads.
14. When is the best time to post on LinkedIn in 2024?
The best hours to post on LinkedIn are during the workdays when the employees are on a break. According to this, the best hours are 10:00 AM and 12:00 PM.
What a surprise that 1:00 AM is also another suitable time for sharing a post on LinkedIn (however, not as good as the above times)! Before sleeping, some people check their mobile phones!
15. What are the best days to post on LinkedIn 2024?
Tuesday, Wednesday, and Thursday are the best days to post on LinkedIn in 2024. However, remember that generally, the best of all is Tuesday!
The worst time to post on LinkedIn is on weekends + Mondays.
On weekends, people are busy and rarely check their LinkedIn as it is a business platform, not Social Media, which is used mostly for entertainment, like Instagram!
Monday is also the first working day of the week, so the employees and employers are usually busier. Hence, the first day after Monday, Tuesday, is the best day to post on LinkedIn.
However, surprisingly, some websites reported the opposite of this result!
OkDork has declared that Thursdays are the best day! Even stranger than OkDork’s report is the research of CoSchedule, which has found that Monday and Sunday are the best days for posting!
In conclusion, it’s highly recommended that any LinkedIn user find the best days for their/company’s LinkedIn page. In other words, the most suitable days for posting on any LinkedIn page differ and depend on many factors like the location of its connections, its members’ industries, job titles, etc.
16. How many decision makers on LinkedIn in 2024?
Over 65M decision makers will be on LinkedIn in 2024. This is the best opportunity for marketers to directly connect with the decision makers of their targeted companies instead of talking with other employees or secretaries to speed up the marketing process and reach their purpose more easily.
17. What are LinkedIn uses?
Today, LinkedIn is used not only to find the best candidates for vacant positions but also to connect and develop professional relationships, generate leads for sales and marketing, and learn the skills that can boost your occupation level.
18. What is the average time spent on LinkedIn by a user per visit in 2024?
The average time that a LinkedIn user spends on this business platform is 7 minutes and 38 seconds per visit in 2024.
It’s worth mentioning that the Facebook average visit duration is more than that of LinkedIn and Pinterest.
They’re 10 minutes, 5 minutes, and 30 seconds, respectively, for Facebook and Pinterest.
19. What is the average number of pages a LinkedIn user checks per visit in 2024?
The average number of LinkedIn pages that a user visits is 7. In other words, from the time a LinkedIn user enters LinkedIn until he exists, he visits 7 pages on average.
20. How many visits has LinkedIn received in 2024?
Based on the LinkedIn visit history, from the first of April 2024 to the end of June 2024 (Q2 2024), LinkedIn received below 1.5 billion views per month on average.
The total number of views was 4.4 billion in Q2 2024. To provide more details, in April 202433, LinkedIn had 1.4 billion visits. And it had 1.5 billion views in May and 1.5 billion in June.
21. How many skills can you add to your LinkedIn profile in 2024?
A maximum of 50 skills can be added to an individual LinkedIn account. It benefits from a long list of LinkedIn skills.
Make the best of it!
22. What are the indirect and direct LinkedIn traffic statistics in 2024?
In 2024, over 70% of the LinkedIn traffic comes directly!
To be more exact, the direct LinkedIn traffic is 72.47%, and the rest, equal to 22.22%, comes indirectly from search.
Notably, 99.27% of this search is related to organic search in search engines. The first leading keywords that lead the users to the LinkedIn website indirectly are:
- LinkedIn: 55.21%
- LinkedIn is: 3.41%
- LinkedIn login: 2.29%
- LinkedIn Learning: 1.29%
- Other keywords: 62.2%
23. What was the top traffic referrer to LinkedIn in 2024?
As of this very day, the website click.appcast.io was the supreme referrer driving LinkedIn traffic.
More precisely, over 11% of the LinkedIn referral traffic came from click.appcast.io
The second and third places were, respectively, Github.com and Linktr.ee
click.appcast.io (https://click.appcast.io/)
github.com (https://github.com/)
linktr.ee (https://linktr.ee/)
24. Which social media drove the most traffic on LinkedIn in Q2 2024?
YouTube (34.41%), Facebook (27.18%), Twitter (13.81%), WhatsApp (7.20%), and Instagram (5.83%) were respectively the top Social Networking Channels that drove traffic to the LinkedIn website in Q2 2024.
0.92% of LinkedIn traffic came from Social Media in Q2 2024. The other parts, direct LinkedIn access, indirect search, etc., were explained previously.
25. How many US workers had accounts on LinkedIn in 2024?
In 2024, over 186 million US workers had pages on the LinkedIn platform.
26. What other Social Media did LinkedIn members use in 2024?
In 2024, only a tiny percentage, 0.2% of LinkedIn users, had no accounts in other Social Networking Channels!
Facebook (87.8%), Instagram (83.3%), and WhatsApp (82.6%) were the leading social media platforms that LinkedIn members had accounts for. LinkedIn members use other popular Social Platforms, but less than Facebook, WhatsApp, and Instagram, including YouTube, Twitter, and Pinterest.
It would be an excellent choice for LinkedIn members to use the mentioned Social Websites with LinkedIn to increase traffic.
27. How many US adults had LinkedIn?
Around one-third of US adults – 28% – had LinkedIn accounts for individual or business purposes in 2021.
28. Was using LinkedIn as a recruiting tool popular in the US in 2024?
Over 97,000 US companies and enterprises use LinkedIn to find targeted job seekers suitable for their vacant job positions in 2024.
Also, over 186M US workers have pages on LinkedIn, helping HR managers and CEOs find the best candidates for their companies effortlessly.
It is noteworthy to mention that LinkedIn has listed over 38,000 skills for the workers to choose any of them in which they are professional. This skill feature will help the HR teams hire the most suitable person for their company.
Therefore, according to official reports, around 40% of the companies on LinkedIn apply the skill feature for job recruitment.
29. How high is LinkedIn brand awareness in the US & UK in 2024?
The US LinkedIn brand awareness was 69% in 2024. The UK LinkedIn brand awareness was 80% in 2024.
Notably, of the 69% who were familiar with LinkedIn in the US, only 29% used and 26% liked it!
Besides, of those 80% who knew about LinkedIn in the UK, only 24% used and 23% liked it!
30. Is the LinkedIn App as famous as its website version?
LinkedIn App vs. website!
Frankly, the LinkedIn App couldn’t attract users as much as its website version did, so just 5.7% of its members used the LinkedIn App 2 or 3 times per month as of March 2021!
I believe the LinkedIn app is challenging to use, with fewer features and capabilities compared to its website, and this issue has encouraged users to prefer the LinkedIn website. Likewise, most US LinkedIn users who have Android cell phones are inactive on LinkedIn.
31. What type of community has the most users on LinkedIn?
In 2024, most LinkedIn users (33%) lived in the suburbs, while 30% and 15% were from urban and rural areas.
Reddit and Pinterest are two other networks where most users lived in the suburbs.
32. What is the LinkedIn user income in 2024?
As of now, the average income of a LinkedIn user is around $46,000 per year.
33. What do most digital marketers use as the best platform for content creation & distribution in 2024?
Content Marketing Institute released the 12th Annual Content Marketing Survey, and based on this research, 93% of B2B content marketers were fans of LinkedIn. They preferred it to other non-paid Social Media for distributing content in 2024.
Facebook (80%), Twitter (71%), YouTube (60%), and Instagram (56%) were after LinkedIn, respectively.
Afterward, Pinterest and Medium were the two other used platforms by B2B content marketers for content distribution in 2024. Respectively, 11% and 8% of the marketers liked Pinterest and Medium for this purpose, respectively.
Clubhouse (5%), Quora (5%), TikTok (5%), Reddit (4%), Discord (2%), Snapchat (2%), and Twitter Spaces (2%) were respectively the other channels with a minimum of fans for content distribution in 2024.
What is the best platform for content creation & distribution used by most digital marketers in 2023?
Furthermore, the participants of the 12th Annual Content Marketing Survey, based on their experiences, declared that LinkedIn (77%) was the best non-paid Social Media that produced the best results in practice, followed by Facebook (37%), Instagram (27%), YouTube (21%), and Twitter (17%).
What is the best platform for content creation & distribution used by most digital marketers in 2023?
Based on the charts above, though fewer participants preferred Instagram for content distribution compared with Twitter and YouTube, practically, Instagram had gained better results than Twitter and Facebook.
34. What to Post on LinkedIn? What type of content works best on LinkedIn in 2024?
According to Social Media Today, the five best types of content to post on LinkedIn are as follows:
Blog posts: It is better to be long with a snappy teaser
Third-party content: recommended to post engaging content of others rather than talking about yourself!
Native video: short but appealing animation, interviews, recaps, etc.
Plain text: discuss something you learned and heard recently, share tips and valuable data
Photography & illustrations: high visual communication is possible through authentic images with text.
35. Which one is better in 2024: short-form or long-form content on LinkedIn?
As mentioned on the LinkedIn website, the longer a published content on LinkedIn is, the higher the possibility of backlines, keywords, and social sharing.
Subsequently, sharing longer content on LinkedIn rather than short content is highly recommended. However, it’s not a fixed rule; sometimes very short content is so valuable that it gains many more likes and comments than your entire long—form content on LinkedIn if it has perfectly met other search engine criteria.
36. How long should LinkedIn headline be in 2024? What is the best LinkedIn headline length?
In 2024, the LinkedIn limit for headlines is 220 characters for desktop and 240 for mobile.
But it’s better to keep the headline as long as 40~49 characters, which is the best LinkedIn headline length, gaining the highest attention and number of views, according to OkDork.
37. What is the best image size for LinkedIn post 2024?
The best LinkedIn post photo size 2024 is 1200 x 628 pixels.
38. What is the maximum file size for LinkedIn in 2024? What about files’ page limits, word count limit & maximum image resolution?
Based on the uploaded and shared documents LinkedIn published, the uploaded file LinkedIn cannot exceed 100 MB and 300 pages.
The word count limit is 1M words, and the maximum resolution of images is 36 megapixels.
39. What are the LinkedIn-supported file types in 2024?
Adobe PDF
Microsoft PowerPoint
Microsoft Word
. jpg/. jpeg.
.png
.gif – (not supported on profile or background photos)
40. How many photos can you post on LinkedIn at once in one post in 2024?
LinkedIn allows users to upload nine images in a single post in 2024.
41. What video formats will LinkedIn support in 2024? What about other LinkedIn video requirements?
LinkedIn supports the video formats mentioned below:
ASF.
FLV.
MPEG-1 and MPEG-4.
MKV.
WebM.
H264/AVC.
MP4.
VP8 and VP9.
However, LinkedIn does not support other video formats and codecs, including AVI, ProRes, MPEG-2, Raw Video, VP6, WMV1, QuickTime, and . MOV.
It’s worth mentioning that the maximum and minimum file sizes are, respectively, 5GB and 75KB.
The maximum video duration is 15 minutes if posted from a desktop; when uploading from a mobile app, it’s 10 minutes. The minimum duration in both desktop and mobile is 2 seconds.
The allowed video resolution range is 256 ×144 to 4096 ×2304 and the aspect ratio is 1:2.4 – 2.4:1
Frame rates and bit rates are 10fps–60fps and 192kbps–30Mbps.
42. What are 10 top LinkedIn metrics any user should track in 2024?
Based on SocialInsider.io, the most important LinkedIn metrics that are highly recommended to be checked and investigated regularly up until now in 2024 are:
LinkedIn engagement: it includes likes, comments, and shares
Reach: the number of unique users that have seen your LinkedIn content
Impressions: the total number of your content views, including multiple views of the same viewers
Followers’ growth on LinkedIn: the more engaging posts you share on LinkedIn, the more people will follow you
Clicks & click-through rate (CTR): the CTR metric shows how many of the viewers are interested in your products/services as they had clicked on your website link to get more details
Video views: the total number of times that your video file has been seen on LinkedIn by the users
Demographics: tells the location and country of your followers and connections
Visitors: tell you that, in addition to your followers, how many other people and web users were interested in your LinkedIn posts
The leading job function of visitors: it tells you what job functions most of your LinkedIn viewers have in order from high to low
43. How to calculate the LinkedIn engagement rate in 2024?
As mentioned in SocialInsider.io, “the sum of likes, comments, and shares received for the posts published, divided by the number of followers the page has, all multiplied by 100”.
44. What is a good engagement rate on LinkedIn 2024?
The highest possible LinkedIn engagement rate is 6%, 3%, 2%, and 1% for Facebook, Instagram, and Twitter.
However, about 2% LinkedIn engagement rate is considered good. Keep in mind that based on the view of most Social Media experts, an engagement rate between 1% and 5% is acceptable and fine.
45. How does the number of likes impact your LinkedIn engagement rate?
As mentioned in previous parts, the LinkedIn engagement rate is the total number of likes, comments, and shares of your posts. This directly impacts your page view. The higher your engagement rate is on LinkedIn, the more organic views your page receives.
46. What is the best social media platform to share your LinkedIn posts in 2024?
In 2024, sharing your LinkedIn posts on Twitter is effective.
Other social media are also suitable for sharing your LinkedIn posts, but Twitter has the highest positive impact on LinkedIn metrics and boosts them significantly.
47. Should you hashtag on LinkedIn?
Yes! Still, in 2024, hashtags are key in increasing your LinkedIn profile and post views unless you write irrelevant and wrong hashtags under your post.
Additionally, it is fine if you follow some important hashtags related to your business industry, which helps more people find your profile easily and quickly.
48. What are trending hashtags on LinkedIn 2024?
The most used hashtags on LinkedIn are trending hashtags, which improve the views of your LinkedIn posts and profile. Remember to use these hashtags only when they are relevant to your content; otherwise, they won’t boost your page and will affect your page negatively.
The 8 most used LinkedIn hashtags in 2024 (in millions) are as follows:
- #India: 67.6 M
- #Innovation: 38.8 M
- #Management: 36 M
- #HumanResources: 33.2 M
- #DigitalMarketing: 27.4 M
- #Technology: 26.4 M
- #Creativity: 25.2 M
- #Future: 24.6 M
49. What is the best frequency to post on LinkedIn in 2024? How many times a week should I post on LinkedIn to boost my page?
In 2024, the optimal posting frequency on LinkedIn is 2 to 5 times per week. It’s better not to share more than 20 posts per month, as stated by Hubspot.
However, some websites like Forbes advised LinkedIn users to upload one or two posts per week!
But I believe the quality of your content is much more important. Hence, first, focus on providing invaluable, creative, and engaging data, and second, think about the number of posts per week!
50. Do videos work well on LinkedIn? Are marketers interested in posting videos on LinkedIn in 2024?
As mentioned in Wyzowl, the video marketers’ intention for LinkedIn video posting has grown a lot since 2021. In 2024, 68% of video marketers liked to use LinkedIn for video sharing.
Of course, as the first social platform focusing on video sharing, YouTube has encouraged more marketers than LinkedIn. So LinkedIn is their second choice after YouTube.
People are very interested in seeing videos of brands on LinkedIn, and videos enhance LinkedIn engagement rate 3 times more than text-only posts.
Commenting on LinkedIn videos is 5 times more, and videos are 20 times more likely to be shared than any other content!
51. What other types of files should be shared on LinkedIn rather than videos, pictures, or articles?
PDFs and PowerPoints are recommended to be posted on LinkedIn to share your brand values. Unlike what many marketers think, PDF and PowerPoint files can also enhance your engagement rate when videos, images, or articles do not work for you.
52. What happens when you reach 1000 connections on LinkedIn?
As soon as you get 1000 connections on LinkedIn, you reach a golden level, which will cause more connection requests on your page. Then, the improvement of the LinkedIn connection rate will be exponential!
53. Is there any LinkedIn connection limit in 2024? What is the maximum number of connections on LinkedIn?
Yes! Consider connecting with qualified and relevant professionals because each LinkedIn user can gain 30,000 1st degree connections.
However, company pages can have as many followers as they gain.
54. Is there any LinkedIn sending connection request limit in 2024?
LinkedIn sending connection requests is limited! But the limit of sending connections on LinkedIn is not strict!
In 2024, every LinkedIn user can send up to 20 connection requests to other members per day.
The allowed number of connection requests is 100 and 400, respectively, per week and per month.
55. What companies have the most followers on LinkedIn in 2024, top ten?
Based on the Digital 2024 Global Overview Report, in the first half of October 2024, the LinkedIn companies with the most followers are:
- Amazon: over 28,100,000 (October 2024)
- Google: over 26,500,000 followers (October 2024)
- LinkedIn: over 23,700,000 (October 2024)
- TED Conferences: nearly 23,000,000 (October 2024)
- Microsoft: over 18,100,000 (October 2024)
- Unilever: over 18,000,000 (October 2024)
- Forbes: over 17,800,000 (October 2024)
- Apple: over 17,500,000 (October 2024)
- IBM: over 14,500,000 (October 2024)
- Nestlé: near 14,000,000 (October 2024)
There has been severe competition between Google’s and Amazon’s follower numbers. Some months ago, Google had the first rank, but it gave up to Amazon in the first half of October 2024. About the future, we don’t know! ☺
56. Who is the biggest influencer on LinkedIn? Who are the top LinkedIn influencers in 2024?
LinkedIn has a list of over 500 influential individuals. They are the best in their job, so you can see high-value content and posts by following them!
Here is the list of some of these top LinkedIn influencers in 2024!
Bill Gates
Bill Gates is the most followed person on LinkedIn, whose followers on his personal LinkedIn page are even more than Amazon and Google, which have the highest number of followers among LinkedIn companies’ pages, as mentioned in the previous part!
Bill Gates is the most followed person on LinkedIn
In October 2024, Bill Gates had over 35,950,000 followers on LinkedIn, while Amazon, the LinkedIn company page with the most followers, had around 28,000,000 followers on the same date!
As most people worldwide, or maybe it’s better to say almost everyone knows Bill Gates, it’s needless to introduce him! As a brief introduction, I should mention that he is a business tycoon, author, software developer, investor, and philanthropist.
Richard Branson
With over 19,700,000 followers, British Richard Branson is another famous LinkedIn influencer. He founded the Virgin Group in the 1970s, with over 400 companies active in different fields today!
Jeff Weiner
He is an American businessman working as the chief executive officer of the LinkedIn platform. However, previously, he was the CEO of LinkedIn for around 11 years, whose efforts at that time, surprisingly, increased the number of LinkedIn’s members from 30M to 600M! In October 2024, Jeff Weiner had over 10,700,000 followers on LinkedIn.
Simon Sinek
Simon Sinek works as a professional and popular inspirational and motivational speaker and author, the true person most people of the world under the influence of society modernization are better to connect with him on LinkedIn!
As of October 2024, he had over 6,360,000 followers on LinkedIn! This high number of followers shows the need for many people to be optimists!
Gary Vaynerchuk
Based in the US, he is the CEO of VaynerX Company, and CEO of VaynerMedia.
That’s so wow that in October 2024, he had over 5,200,000 followers on LinkedIn!
Neil Patel
Active in the field of digital marketing, Neil Patel is one of the most famous influencers on LinkedIn, according to Forbes Magazine, in 2024. He lives in Las Vegas, USA, and is active at California State University, Fullerton. In the first half of October 2024, he had over 450,000 followers on the LinkedIn platform.
As his website (https://neilpatel.com/) mentions, “The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. President Obama recognized him as a top 100 entrepreneur under age 30 and a top 100 entrepreneur under age 35 by the United Nations”.
57. What are the important recruitment statistics for 2024 LinkedIn?
Over 87% of HR managers and recruiters worldwide usually use LinkedIn to find qualified job seekers.
Over 60% of job seekers worldwide use LinkedIn to find a vacant position.
It is astonishing that 95 job applications are submitted on the LinkedIn platform every second.
Every second, 3 people are hired with the help of LinkedIn!
The people who found their job opportunity on LinkedIn and were hired there are 40% less likely to leave their job within the first six months!
Around 85% of job applicants use the “Connect” button to formally connect with CEOs and managers before submitting their requests.
The cost of hiring one person is around US$ 4,100 on average for the employing company.
5% of all American LinkedIn profiles are related to recruiters.
Some of the top industries for hiring on LinkedIn are agriculture, manufacturing, finance, building and construction, healthcare, corporate services, and transportation.
58. What are the top industries in LinkedIn 2024? (Mentioned respectively)
- Information Technology
- Hospital & Health Care
- Construction
- Retail
- Education Management
- Financial Services
- Accounting
- Computer Software
- Higher Education
- Automotive
59. What are the strangest job titles or funny job titles on LinkedIn?!
- Creator of Happiness!
- Digital Overlord!
- Retail Jedi!
- Chief Chatter!
- Wizard of Light Bulb Moments!
- Change Magician!
- Accounting Ninja!
- Dream Alchemist!
- Chief Biscuit Dunker!
60. What are the ten leading in-demand skills on LinkedIn in 2024?
- Customer Service
- Sales
- Accounting
- Businesses Development
- Marketing
- Leadership
- Communication
- Digital Marketing
- Sales Management
- Problem-Solving
