All Search Engine Optimization market statistics used by intelligent marketers and lead generators in 2022 have been investigated carefully and gathered in this page from A to Z to create more awareness in marketing teams and let them know what new SEO strategies to use in 2023 and how to prioritize these strategies to make a more productive and fruitful business.
The developing and dynamic world of SEO encourages marketers to permanently search the updated tactics, strategies, tools, and trends. SEO marketing stats for 2022 are the prerequisite to making a developed marketing campaign in 2023.
What are the latest SEO techniques?! Let’s keep an eye on the best SEO practices and strategies used by famous companies and individuals in 2022. But first, it’s better to briefly state some critical points about the SEO knowledge base.
What is SEO & why are SEO marketing stats so vital?
Today, Search Engine Optimization (SEO) must be performed carefully to maximize your business website’s audience and visitors by orienting your company website to appear high on Search Engine Results Pages (SERP).
The number of users clicking on the first shown website of Google is more than those clicking on the second, third, and other lower-ranked websites after them. It’s a rule: the higher a website’s rank on Google or other search engines, the more opening rate and clicks it receives.
A professional SEO marketer causes your website to get high scores and the top-ranked websites have higher number of viewers, click rates, and finally more prospects and clients are waiting for them!
Therefore, exploring SEO marketing statistics does not seem pointless! Let’s benefit from them!
We have classified the SEO stats 2022 in 5 main parts to help you find your required data easily. Numbers 1 to 3 are the stats related to 3 main SEO components including technical, on-page, and off-page SEO. Afterwards, more SEO statistics are mentioned about paid, organic, mobile, and voice search along with CRO stats.
- Technical SEO stats (the 1st SEO component)
- On-page SEO stats (the 2nd SEO component)
- Off-page SEO statistics (the 3rd SEO component)
- Search Statistics
- Paid & organic search statistics
- Mobile search statistics
- Voice search statistics
- CRO statistics
Technical SEO Statistics 2022
Technical SEO importance- does it really matter?!
Of course it’s as important as other SEO components (on-page & off-page) but less attention has been given to it by more than a half of marketers! The below chart helps you know more which is drawn based on a survey published by databox.
Are keywords in URLs important? How do I make my URL SEO friendly?
Most SEO experts know the importance of using SEO keywords in URLs as an essential ranking factor. Their exact percentage can be seen in the picture below.
Keep your URLs clean, short, simple, consistent, and readable by adding keywords. Relevant keywords tell Google clearly what this page’s content is about so Google knows when the best time is to show this page in SERP. Hence it’s better to use keywords of titles in URLs.
What is the most effective SEO tactic for 2023?
In 2022, over 70% of marketers believed that using keywords (chosen carefully!) is the best strategy in SEO to boost website click rate come from organic search. Hence it’s recommended to focus on keywords in 2023 too.
How many keywords should be in a URL?
Using 1 or 2 relevant keywords in the URL is highly recommended. When the keywords are short, two is OK but when they are long (4 or more words), one is enough. Adding over 2 keywords causes the page to be known as spam.
What is the character limit of SEO friendly URLs?
To benefit from a SEO-friendly URL, it’s recommended to make it as long as 50~60 characters. Avoid URLs containing over 80 characters (Neil Patal).
Is it necessary to buy SSL certificate? How many websites use SSL certificates in 2022?
To boost website security, running SSL is important.
Over 95% of websites use SSL (Secure Sockets Layer) certificates according to the latest surveys. Also over half of them are benefiting from advanced HTTPS/2 versions.
How much does an SSL certificate cost in 2022?
- OV SSL certificates price starts from $ 57.13 per year.
- EV SSL certificate price also begins from $ 60 per year.
- DV SSL certificate price starts from around $ 70 per year.
How important is website speed? Does page speed affect SEO?
Page speed directly affects website ranking, bounce rate, and session time. The website speed is important for over 70% of the website users.
Based on a Google Industry Mobile Speed report, when a site loading speed on mobile is 10 seconds, the bounce rate increases 123%!
53% of mobile users leave a page if it takes over 3 seconds to load (Google Consumer Insights).
How to improve website speed performance in 2022? How do I fix a slow website?
In 2022, it’s highly recommended to use fast hosting and DNS, reduce ‘HTTP requests’, apply one CSS style sheet, upload the lowest size of images, compress pages, enable cache policy, reduce DOM size of website, and minify the website’s code.
What is the average website loading time?
Based on an analysis of 100 top global websites, the average website loading time is 2.5 seconds on desktop and 8.6 seconds on smart cell phone.
Is page speed slower on mobile?
The time needed for a web page to be opened on mobile is 70.9% more (on average) than the time needed for a web page to be opened on desktop.
How much of web content is duplicated in 2022?
Duplicate content is the one that appears on the web in more than one place. Around 25% to 30% of the web contents are duplicated in 2022 (Matt Cutts).
Is mobile sitemap important in 2022? What is the purpose of sitemap XML?
XML sitemaps help Google crawl, navigate, and read your website’s pages more easily so that it understands the site structure faster. Keep in mind that in addition to rank websites, Google also ranks the web pages.
How important is structured data markup in 2022?
Still it is important! Structured data markup helps Google to read and understand your website content easier and faster. Higher CTR, faster indexing, and more website visibility are some of its positive effects of it.
Is the Webmaster tool the same as Google Search Console?
Bing Webmaster tools vs. Google Search Console!
The first one is the product of Microsoft and the latter is for Google. They both allow you to submit your site to Bing and Google for indexing. As most web users apply Google search engine, Google Search Console is used more than Bing Webmaster.
How many URLs can you submit to Google Search Console?
Based on Google, the user can have a maximum of 1,000 properties in the Search Console.
How long does it take for Google to crawl a new website?
From a few days to a few weeks
How many URLs can you submit for indexing within Bing per day?
For most sites, up to 10,000 URLs can be submitted to Bing Webmaster daily.
On-page SEO Stats
Why is content so important in SEO?
Website content is the most important factor in on-page SEO. Poor content doesn’t attract visitors and causes them to leave the page. But rich content encourages the viewers to click more and visit more pages.
How many posts should a website have? How many blogs should you post a month 2022?
Blogging 2 to 4 times per week is ideal, equates to 11 to 16 posts per month.
In 2022, if you increase your website content from 10 to 24, your site traffic will increase 30%. It will be improved to 77%, if you add 50 posts.
Additionally, HubSpot reported that if you upload 15 content to your website per month, it will get 4x or more organic traffic compared with the time you only add 1 or 2 posts in a month.
How much content should be on a webpage? What is the ideal word count for SEO in 2022?
The content length of top position Google articles had 1,447 words on average as mentioned in Backlinko and Ahrefs.
What is the best time to publish a blog post 2022?
The study done by Kissmetrics showed that morning hours are the best time to upload content on the website.
If we want to determine one exact time; that is 11 AM!
What is the best day to publish a blog post 2022?
Why is it essential to have a good website design?
An appealing and eye-catching website design directly influences the time visitors remain in a website. Around 38% of visitors do not interact with a poorly designed site.
How important is color in a website?
Website colors tell the visitors more about the message and personality of the brands. Nearly 40% of users pay attention to website colors!
Is it worth it to invest in a website design?
Over 73% of companies invest in web design! Be creative!
How effective is video on website content 2022?
Over 88% of visitors spend more time on web pages that have video. And video content on websites have increased the sales of over 81% of marketers in 2022.
Are keywords important for SEO? How much keyword density is good for SEO?
There is no strict rule in this regard. But almost all SEO experts advise that keyword stuffing is a danger! One to two keywords for every 100 words is ideal.
How many times a keyword is searched?
Surprising to know that almost 92.42% of the keywords are searched less than 10 times per month based on Ahrefs! More details can be seen in the picture below.
How long should website titles be 2022?
An ideal title length is within 60-65 characters.
The average title length is just 51 characters in 2022.
Is it still necessary to optimize all of the images for a website 2022?
Still in 2022, to get more visitors, the website loading time and speed is so important and to boost its speed, image size optimization is a MUST!
What is the optimal image size for website?
Mostly, 2500 pixels width is the best.
Images lower than 1500 pixels width may become blurry.
Is there a character limit for Meta description 2022?
Between 150 and 160 characters (including spaces)
What percentages of top-ranking web pages have Meta description in 2022?
Around 75% of top-ranking web pages have Meta descriptions.
Does Google rewrite Meta descriptions? How often does Google rewrite Meta descriptions?
Based on Ahrefs, Google’s algorithm rewrites Meta descriptions 62.78% of the time! So over half of them are rewritten by Google!
Off-page SEO Statistics
Are backlinks still important 2022? Do backlinks help SEO 2022?
Of course, YES! Strong and leading links point back to your website content, telling Google that your content is valuable and valid.
Based on the SEO Tribunal, 65% of marketers believed that link building is the most challenging part of SEO.
95% of all online pages have no backlink pointing back to their site. That’s one of the main reasons that 91% of all web pages get zero organic traffic (Impact).
Are backlinks a ranking factor? How do backlinks improve rankings of a webpage on search engines in 2022?
Based on research by uSERP, respondents had 3 ideas about this issue. The biggest group (67.5) believed that backlinks have great influence on search engine score while 35.5% of them stated that it has moderate effect and the final group (2.5) believed in low impact!
What makes a backlink high quality in 2022?
Domain rating, content quality, site traffic, and relevance to your niche are the most important factors in 2022.
How to rank higher on Google in 2022? How backlinks help in this regard?
The first website on Google has 3.8x more backlinks on average than the website in 2nd to 10th positions.
Long-form content generates more backlinks than short-form content
Contents longer than 3000 words generate more backlinks on average while shorter contents generate lower backlinks.
Gaining backlinks to your website is a great way to boost your site ranking so remember to produce longer posts.
What types of content are more likely to earn backlinks in 2022?
As mentioned in Moz, listicle content generates more backlinks than other types.
Does anchor text matter in backlinks?
As mentioned in Neil Patel website “The anchor text in your backlinks and internal links is more important than ever. Too much “noise” and you’ll upset the algorithm. Too little, and you’ll disturb the algorithm”.
What is the best way to use anchor texts?
A good link text explains clearly what the reader should expect to see if she/he clicks. The blue, underlined anchor text is the best form in 2022.
According to Ahrefs, exact match anchor text links are no more helpful at improving score than non-exact match anchor texts.
Paid & Organic Search Statistics 2022
What is the best search engine 2022 for organic search?
The top search engine in the world in 2022 is Google with a market share of 94% followed respectively by Bing, Baidu, Yahoo, Yandex, Ask, and DuckDuckGo.
Around 75% of all desktop searches worldwide and 96% of mobile searches happen on Google.
What is the safest search engine 2022?
DuckDuckGo is known as the best search engine 2022 in the case of privacy.
How many searches does Google get per second in 2022?
Better to write it in detail:
40.000 per second!
2.4M per minute!
145M per hour!
And 3.5 billion per day!
Are Google Ads worth it 2022?
Around 70%~80% of web users do not click on Sponsored Ads and simply pass over them so never ignore other SEO strategies.
However, based on Google reports, any business that pays $1 for Google ads will earn around $8!
What percentage of website traffic comes from search?
Over 75% of any website traffic comes from organic and paid search. And around 93% of online experiences start with a search!
How often does Google update its algorithm in 2022?
Google updates its algorithms around 500 to 600 times per year. That’s the reason you need to update your marketing strategies consistently.
How does Google’s ranking system work?
It’s worth mentioning that Google algorithm has over 200 ranking factors so to boost website traffic, all of them should be paid attention, not hitting only the tip of this huge iceberg!
How many SERP features are there in Google?
Google is designed based on over 810 SERP features.
What’s the estimated percentage of clicks that go to the top 3 results?
Approximately 60% of the users click on the top 3 websites demonstrated in SERPs.
What is the average Google click through rate by position of websites?
Analysis from firstpage.com showed that 1st ranked websites have a CTR of around 39.6% on average. While the CTR of 2nd and 3rd ranked websites decreases respectively to 18.4% and 10.1%.
What percentage of people go to page 2 on Google?
If you know that only 0.78% of people click the websites demonstrated in the second page of Google search results (based on Backlinko), then you will invest more on SEO to come to the first page!
Mobile Search Statistics 2022
What percentage of internet traffic is mobile in 2022?
As of August 2022, over half of the entire web traffic, around 54%, came through mobiles. The rest was from desktop search.
SEO optimization for mobile phones
Around one-fourth of marketing teams consider mobile optimization as a top SEO strategy.
What percentage of top-ranked websites are mobile-friendly?
Approximately 80% of top-ranked websites are mobile-friendly in 2022.
Why is it important for a website to be mobile friendly?
Because in 2022, if a website is not mobile-friendly, almost 61% of its viewers won’t come back to it in the future!
How many people make purchases on mobile from the brands that have easy-to-navigate websites and apps?
Approximately 80% of the mobile phone users purchase products from the brands that have a mobile friendly website or app.
How much of mobile searches cause online action?
Almost 70% of the searches on mobiles result in online action within an hour!
What percentage of mobile search traffic belongs to Google worldwide?
Around 96.80% of the mobile search traffic belongs to Google according to Statcounter.
Voice Search Statistics 2022
How many people are using voice assistants for web searching?
Around 27% of the online people worldwide benefit from voice search on cell phones.
What percentage of searches are voice among US consumers?
Around 59% of US consumers have used voice search at least one time.
What are the 2 most famous channels for mobile searches in 2022?
After browser search, voice search is the most reputed channel for cell phone searches.
What are the most popular devices among voice search users?
Mobiles are the first device used for voice search based on analysis done by PWC in which around 57% of respondents said they use cell phones for voice search.
Afterwards, tablet, laptop, and desktop are other famous devices for voice search, 29% of respondents used them.
Conversion Rate Optimization Statistics 2022
What is the average conversion rate for a website? What is a good conversion rate 2022?
Around 2% to 5% is the average rate.
Over 5% is the best conversion rate!
What is the conversion rate of top websites?
The top 25% of websites have conversion rates of at least 5.31%.
Does video increase conversion rate of websites?
Yes! Websites with no video have a conversion rate of 2.9% while it’s 4.8% for the websites benefiting from videos.
What’s the difference between mobile and desktop conversion rates? Desktop vs. mobile conversion rates!
Analysis from Statista in 2021 showed that around 3.9% of the websites visited in PC were converted into buying while a lower number of mobile visits were converted to purchase, equal to 3.5%.
Landing page conversion rates by industry
Media & Entertainment has the highest conversion rate among all industries.