Statistics

13   Articles
13

Social media has become a major part of our daily lives, with millions of people using platforms like Facebook, YouTube, Instagram, Snapchat, LinkedIn, and Twitter to connect with others and share information. Here are some statistics that demonstrate the popularity and usage of these social networks:

  1. Facebook: As of 2021, Facebook has over 2.8 billion monthly active users, making it the largest social network in the world. The platform is particularly popular among older adults, with 72% of adults aged 65 and older using the platform.
  2. YouTube: YouTube is the second-largest search engine in the world and is the second most popular social media platform. As of 2021, there are over 2 billion monthly active users on the platform, and the average user spends 40 minutes per session.
  3. Instagram: As of 2021, there are over 1 billion monthly active users on Instagram, with the majority of users being under the age of 30. The platform is particularly popular among women, with 38% of online women using Instagram compared to 26% of online men.
  4. Snapchat: As of 2021, there are over 280 million daily active users on Snapchat, with the majority of users being under the age of 25. The platform is particularly popular among teenagers and young adults, with 71% of teens aged 13-17 using the platform.
  5. LinkedIn: As of 2021, there are over 700 million LinkedIn users, with the majority of users being aged 18-29. The platform is particularly popular among professionals and is widely used for job search and networking.
  6. Twitter: As of 2021, there are over 330 million monthly active users on Twitter, with the majority of users being aged 18-29. The platform is particularly popular among urban residents and is widely used for news and information sharing.
  7. TikTok: As of 2021, TikTok has over 1 billion active monthly users, with the majority of users being aged 16-24. The platform is particularly popular among teenagers and young adults, with 71% of teens aged 13-17 using the platform.
  8. Pinterest: As of 2021, there are over 400 million active monthly users on Pinterest, with the majority of users being aged 18-49. The platform is particularly popular among women, with 42% of online women using Pinterest compared to 13% of online men.

In general, social media usage is continually growing, and it’s becoming an essential tool for communication, entertainment and business. Different social media platforms appeal to different demographics, and it’s important for businesses to understand these demographics to target the right audience.