Have you been utilizing LinkedIn to enhance your career or business? If that’s the case, you might have come across the term “LinkedIn impression” in your marketing discussions or reports. So, what is a LinkedIn impression and why is it significant?
A LinkedIn impression refers to the number of times your content or profile is viewed by other LinkedIn users.
This article will explore the concept of LinkedIn impressions, their significance, and ways to locate and increase them on the platform.
What Is a LinkedIn Impression?
What is a LinkedIn impression? This is one of the most frequently asked questions. This must have come up for you too. Just when you posted something on LinkedIn and noticed a number next to it with the word “Impression”. Well, that’s what we call a LinkedIn impression!
A LinkedIn impression is just a fancy way of telling how many times your post has been viewed on LinkedIn.
To be more specific, based on the definition provided by LinkedIn, impressions on LinkedIn refer to the number of times a post is displayed for at least 300 milliseconds and at least 50% is visible on the page or browser window of a logged-in member.
If we want to define it as an example, it’s similar to the number of people who passed by a billboard or saw an advertisement on TV.
As a rule of thumb, the more impressions you have, the more people have a chance to see your post.
As such, if you want to get your message out there on LinkedIn, impressions are definitely something to keep an eye on!
How do impressions work on LinkedIn?
Whenever you post or publish something on LinkedIn, such as an article, update, video or photo, poll, etc., it will appear in the feed of your followers or connections if you set its visibility to Public.
However, just because it shows up in someone’s feed doesn’t mean they’ll get noticed or engage with it. But it’s possible that a user will pass by without reading your content.
Why is impression important?
Impressions are an important factor in gaining engagement rates. Because it tells you how much your post or other content on LinkedIn has been viewed by users.
In other words, it helps you understand how much people can interact with your LinkedIn content.
In short, having a large number of impressions on LinkedIn can potentially help increase your visibility and engagement, and build your professional brand.
What Is a Good Number of Impressions on LinkedIn?
The number of impressions that are considered “good” on LinkedIn can vary depending on the following factors:
- Career goals
- Type and number of target audiences
What is quite evident is that more impressions indicate that your content is being seen by more people, which can help increase your visibility and reach on the platform.
According to LinkedIn, the average impression and engagement rate for organic content is between 2% and 4%.
This means that if you have 500 followers, you can usually expect your content to get about 10-20 likes or comments.
However, keep in mind that this is just an average and your engagement rate may vary based on the factors listed.
In order to better understand the concept of the number of good impressions, we’ll give you another example:
Let’s say you’re a digital marketing consultant and you share a post about the top social media marketing trends in 2023.
If the number of your followers is more than 4 million people and your total spending is between $320 and $1,299, it’s expected that according to this type of industry and this amount of audience, your good number of impressions will be around 10,000 to 41,000.
Now, a question that may arise here is why the impressions of some posts are fixed and not increasing.
What does it mean to not increase LinkedIn impressions?
If you see that the number of your impressions on LinkedIn hasn’t increased, or in other words, it has remained the same, it means that your content is not attractive and compelling enough.
This is because when your posts or articles have less engagement, LinkedIn’s algorithm is actually not serving your shared content to as many of its users.
However, there are many factors that determine what content LinkedIn displays to its users, such as relevant content, sharing time or scheduling, user network activity, etc.
Based on what was said, LinkedIn’s algorithm prioritizes displaying content that can create conversation and interaction.
In general, even if your post doesn’t get a lot of impressions, it’s still important to make sure your posts are useful, valuable, and interesting to the people you’re trying to reach.
For example, if your post provides valuable insights and tips for other marketers, they may engage with your content by liking, commenting, or sharing it with their network.
If you do this, more people will tend to read and share your posts, which will mean more impressions and engagement over time.
What Is a Unique Impression on LinkedIn?
If you’re new to LinkedIn and trying to figure out what a unique impression is and how it differs from reach, don’t worry, you’re not alone!
In this section, we’ll explain in simple terms what a unique impression is on LinkedIn, why it’s important, and how to measure your unique impression.
Simply put, a unique impression on LinkedIn refers to the number of times your content was viewed by unique people.
Based on LinkedIn Help, the metric “unique impressions” means the count of how many times your content was displayed exclusively to personal users who were signed in to the platform.
In other words, when social media reach is discussed, you might think of it as the number of unique users who viewed your LinkedIn content, for example.
Or as a matter of fact, the number of times your LinkedIn posts or articles appear in news feeds.
To put it more concretely, this means that if one person views your post 4 times, you must be telling yourself that counts as 4 impressions, even if you only reached one person.
It’s interesting to know that even though your post has been viewed 4 times by one person, it only counts as one unique impression.
Basically, reach is what LinkedIn calls “unique impression.”
Why does this metric matter?
Having said that, the unique impression metric is important because it gives you an idea of how many people are actually seeing and potentially engaging with your content.
Well, on top of that, if you’re using LinkedIn to build your personal brand or promote your business, you want as many people as possible to see your content.
The more people see your content, the more opportunities you’ll have to find and connect with potential clients or employers.
Also, the more engagement your content receives (likes, comments, shares), the more likely it will be shown to more people through LinkedIn’s algorithm.
How do you measure unique impressions on LinkedIn?
Now that you understand what a unique impression is and why it matters, let’s talk about how to explore and measure your unique impressions on LinkedIn:
To understand how many unique people are engaging with your brand or business, measuring unique impressions on LinkedIn is an important aspect.
Because it helps you track the effectiveness of your content and engagement on LinkedIn.
To measure your LinkedIn company page’s impressions, you need a powerful tool to help you with this.
The good news is that LinkedIn offers an analytics tool that helps you track your performance metrics, including unique impressions.
To access this tool, go to the dashboard of your LinkedIn business page and click on the “Analytics” tab. Here is the place where you can know everything about view, engagement, and impression rates.
It’s only necessary that you follow these hot practices in the next step:
1. Select the content you want to analyze
From the options available in the Analytics section, select the Content option. Then you can choose the content you want to analyze from posts, articles, or videos.
Once you’ve selected the content you want to analyze, you’ll see an overview and graph of its performance.
2. Choose unique impressions
After you’ve selected your content, click the Impressions button and then select Unique Impressions from the drop-down menu to view the number of unique impressions your content received in a specific time period.
This includes data about how many unique people are seeing your content, who they are, and where they are.
3. Analyze your unique impressions
Analyzing your unique impressions is critical to understanding how well your content is performing.
For example, if you find that certain types of content, such as videos, have a more unique impression than others, you may want to focus on creating more video content in the future.
By analyzing your unique impressions, you can make data-driven decisions about your content strategy.
4. Monitor your engagement rate
It’s also important to monitor your engagement rate, which measures how much engagement your content is getting.
The engagement rate includes likes, comments, reposts, and other interactions.
A high engagement rate means your content is resonating with your audience and effectively driving engagement.
If your engagement rate is low, you may need to reevaluate your content strategy and make changes to better align with the interests of your target audience.
5. Adjust your strategy
Based on the data you collect from measuring unique impressions and engagement rates, you can adjust your content strategy accordingly.
For example, if you figure out that your audience engages more with certain types of content, you can create more of that type of content in the future.
The goal is to continually improve your efforts to maximize your reach and engagement on LinkedIn.
As a whole, by using LinkedIn analytics tools to monitor unique impressions and engagement rates, you can make data-driven decisions to improve your content strategy.
What Are Organic Impressions on LinkedIn?
You must have come across the term organic impressions in your analysis of impressions.
You might be curious to know what exactly organic impressions are and why they matter.
Organic impressions vs paid impressions
In general, we can divide the concept of impressions into two types: organic and paid.
In other words, organic impressions are compared to paid or sponsored impressions.
An organic impression refers to the fact that your content (such as a post or article) has appeared naturally and based on the LinkedIn algorithm in the news feed of your followers without you having paid for it and promoted it.
So, with this definition, paid impressions can be easily described.
A paid or sponsored impression is when your content is promoted through payment and as a result, users see it in their news feed.
Organic impressions vs views
You need to know that organic impressions refer to the number of times your content is seen by LinkedIn users without any payment, so it’s completely different from LinkedIn views.
A view is counted when someone actually clicks on your content to read it.
While an impression is basically when someone has seen your content on their feed.
Accordingly, for example, if you’ve shared a poll and it appears in a person’s feed but isn’t clicked on, it still counts as an organic impression.
The importance of organic impressions
Organic impressions are a very significant and useful metric to track and analyze.
That’s why they can give you the idea that your content can reach many people from your LinkedIn network without any advertising or cost.
In addition, they can help you better understand the effectiveness of your content marketing strategy, as well as how & to what extent they can engage your target audience.
Because they’re obtained from the LinkedIn algorithm and analyze your content based on the interest and activity of your LinkedIn network.
Apart from this, organic impressions can help you determine the most suitable time to post new content on LinkedIn by showing when your audience is most active.
What is crucial here is to keep in mind that organic impressions alone can’t guarantee the effectiveness of your content.
To get a better understanding of how well your LinkedIn content is doing, you should also pay attention to other factors such as clicks, engagement, and conversions.
How to Find Impressions on LinkedIn?
Since LinkedIn impressions are a great way to track the visibility and reach of your content and ads on the world’s largest professional network, you might want to know how to find impressions on LinkedIn.
The good news is that finding them on LinkedIn is much easier than you might think. So don’t worry!
Here, there are some simple steps you can follow to get impressions.
Step 1: Log in to your LinkedIn account
The first step to discovering LinkedIn impressions is to go to your LinkedIn page, either through a desktop browser or the LinkedIn mobile app.
Step 2: Navigate to your LinkedIn content
Once you’re signed in to LinkedIn, go to the content you want to measure impressions for.
Step 3: Go to the All activity page
It should be noted that to find impressions of a particular post, you need to go to the Posts & Activity page.
To do this, click on the Me icon at the top of your LinkedIn homepage.
Then, from the drop-down menu, in the Manage section, select Posts & Activity.
Step 4: Click the Posts tab
At the top of the All activity page, click the Posts tab to go to the post you want.
Step 5: Click on the [number] impressions icon
At this step, you need to navigate to the post you want to see the impression.
Once you’re on the post, in the lower left corner, you’ll see the impressions option with a chart, click on this icon.
It’s worth mentioning that you can also click on the View analytics tab to see impressions.
Important notes to keep in mind:
1. On the Post analytics page of your desired post, you can see your post’s impression demographics along with its engagement such as reactions, comments, and reposts.
2. You can also go to your profile sections such as Analytics and Activity to see the impressions of your posts. Its steps are as follows:
Analytics section: To go to your profile page, click on the Me icon at the top of your LinkedIn homepage, and then click View Profile from the drop-down menu.
On your profile page, go to the Analytics section and click on the [number] post impressions tab.
Activity section: After you open your profile page, scroll down to the Activity section, click on the Posts tab, and then click on the Show all Activity option.
As soon as you click, you’ll be directed to the page of all activity, and from there you can choose the targeted post to view its impressions.
3. It’s worth noting that if you want to see the post impressions that you’ve shared from your company page, just follow these steps:
Go to your LinkedIn business page and on your company’s home page, click on the Page posts tab and then find the post you want to discover its impressions and at the bottom, click on the Show stats option.
On this page, you’ll view all the analytics information related to that post, such as impressions, reactions, comments, click-through rates, reposts, clicks, and engagement rates that your post has received.
How to Increase Impressions on LinkedIn?
With its excellent and practical features, LinkedIn provides the best opportunity for networking, job searching, marketing, and promoting your brand.
One of the unique features of LinkedIn is impressions, which – as we told you before – allows you to find out how many times your content has been displayed on LinkedIn and how many people have seen your content.
That way, the more impressions you have, the more people will see your content, which can help you network and grow professionally.
But if you don’t get enough views on your posts or profile, you might feel like you’re not getting the full benefits of this feature.
Fortunately, there’s no matter of concern! You can use many strategies to boost your LinkedIn impressions.
Here are some tips to get you started.
Your LinkedIn profile is the first thing people see when they search for you or come across your content.
So one of the best ways to increase impressions is to make sure your profile is updated, completed, and optimized.
So you should remember to follow these tips to optimize your LinkedIn profile:
- Try to have a polished and professional profile picture & cover image on your LinkedIn page
- Write a compelling headline & summary
- Enter all relevant information
- Include relevant keywords in your profile
- Add your LinkedIn connections and accept connection requests
- Participate in conversations
- Make an effort to promote your LinkedIn page as widely as possible
Having a complete profile and being regularly engaged on the platform increases your chances of gaining more followers.
As your follower count grows, your content will become more natural and authentic to your audience.
2. Share high-quality and diverse content
Another great way to increase your LinkedIn impressions is to share quality content that resonates with your target audience.
It’s worthwhile to note that the number of impressions alone doesn’t necessarily guarantee success – so the quality of the content shared is just as important.
Since there are many different types of content on LinkedIn, such as articles, slides, infographics, polls, carousels, images, documents, etc., that add value to your communications, it’s best to combine them.
Try out various types of posts and keep a record of how each post performs using a metric such as engagement rate by post type.
But bear in mind to never sacrifice quality for quantity.
A crucial tip for optimizing LinkedIn posts, which also increases impressions, is to consider the correct timing.
Use metrics like engagement rate by time to determine when your audience is most active and post accordingly.
Based on the studies conducted in Hubspot, weekdays during business hours are the busiest times on LinkedIn, and Tuesdays and Wednesdays are the best days to post.
It’s also recommended to post 2-5 times per week for maximum impact.
4. Share video posts
Sharing video posts is a relatively cool and useful feature of LinkedIn, but it’s quickly becoming one of the most effective ways to increase your exposure.
Did you know that people engage more with video content than text-based content?
So try experimenting with creating short, informative videos that showcase your expertise and value.
5. Use hashtags
Hashtags are a powerful and effective tool to reach out to and find your target audience on LinkedIn.
Use relevant and trending hashtags in your posts & articles on LinkedIn to make them more discoverable for individuals interested in your industry or topic.
But we advise you not to overdo it – it’s better to target a maximum of 3-5 hashtags per post.
6. Join LinkedIn groups related to your industry and business
Another key solution to get more impressions on LinkedIn is to join LinkedIn groups. Why?
That’s because LinkedIn groups offer an exceptional opportunity to connect professionally with like-minded professionals and share your content with a wide range of professional contacts.
So it’s recommended that you join groups related to your industry or interests and participate in discussions & events on LinkedIn, react, and comment.
Just make sure to respect each group’s rules and guidelines.
7. Make the most of LinkedIn ads
However, this will help you reach a specific audience and increase your presence on the platform by investing some money.
However, ensuring that your ad content is engaging, creative, and relevant to your target audience is essential to maximizing the effectiveness of your ad.
8. Engage with other users & their content
It’s worthwhile to mention that engagement is key to growing your presence on LinkedIn.
So to do this, it’s crucial to engage with other users’ content. This includes activities such as commenting, liking, and sharing.
By doing so, you can’t only build relationships with other professionals but also increase your visibility in their networks.
So do your best to attract fast attention to your LinkedIn posts, which is one of the ways to boost your content’s impressions.
It’s important to note that the algorithm tends to favor early interactions, so encouraging people to interact with your posts as soon as they go live can be helpful.
You could share them on your LinkedIn company pages or make them interactive with questions, polls, or requests for opinions.
Additionally, responding to every comment your post receives can help to further boost engagement and impressions.
9. Get ahead with Premium LinkedIn
According to LinkedIn, Premium members receive an average of 4x more content impressions, both posts & articles, than free or Basic LinkedIn members.
Therefore, it’s recommended to purchase Premium LinkedIn to expand and grow your network as quickly as possible.
It should be noted that you can cancel Premium LinkedIn whenever you reach your business goals.
10. Try to analyze your results
Finally, it’s equally important to analyze your results and adapt your approach accordingly.
You can use LinkedIn Analytics to track the performance of your posts, measure engagement levels, and other metrics, and use this data to determine what’s working and what’s not.
As such, based on your findings, adjust your strategy to improve your overall results.
This could include changing your content style, posting schedule, or making other changes to your marketing efforts.
Generally speaking, increasing your LinkedIn impressions requires a thoughtful and consistent approach to creating content and engagement.
So, you can get the best results by optimizing your profile, sharing high-quality and varied content, timing it well, interacting with others, and using features like hashtags and videos, etc.
Let’s Wrap Up
We return to the first question: What is a LinkedIn impression? LinkedIn impressions are a critical metric for professionals looking to expand their network and grow their brand on the platform.
Simply put, LinkedIn impressions are a great way of measuring the number of times your content or LinkedIn ads are displayed on a personal page, just Like how many people have seen your face or heard your voice in real life.
By understanding what an impression is and what it’s worth, you can tailor and optimize your content to reach a wider audience and potentially gain more connections and opportunities.
In a nutshell, whether you’re looking for new job opportunities, establishing yourself as a thought leader in your field, or simply wanting to connect with like-minded people, effective use of LinkedIn impressions can help you achieve your career goals.
- Are LinkedIn impressions the same as views? No, LinkedIn impressions and views are not the same. Impressions show how many times a post was shown on someone’s screen, even if they didn’t look at it. While views show the number of times a post has been clicked and fully viewed by someone.
- How much is a LinkedIn impression worth? The value of a LinkedIn impression varies depending on many factors such as industry, target audience, and marketing campaign goals. For example, in a LinkedIn campaign, you can pay $33.80 per 1,000 impressions (CPM).
- Is 1,000 impressions on LinkedIn good? 1000 impressions can be considered good in some specific marketing campaigns and may not be enough in others. In fact, it depends on the content, quality, level of engagement, and specific campaign goals on LinkedIn.