Today, due to the expansion of online businesses and especially the excellent results of marketing and advertising solutions on LinkedIn, the use of company pages and showcase pages on LinkedIn has increased in order to attract different audiences through digital marketing strategies. Now the question may come to your mind, what is a showcase page on LinkedIn?
LinkedIn showcase pages
LinkedIn is very popular among professionals and business owners. Do you know why? There are certainly many reasons for this popularity. One of the causes is that LinkedIn allows its users to create company pages and showcase pages. What is a showcase page on LinkedIn?
LinkedIn showcase pages act exactly like luxury storefronts and introduce the services and products offered in your business to other users. That is, it is equally attractive and equally useful, and practical.
Showcase pages have various benefits and can improve your business and social activities.
If you’ve never heard of LinkedIn showcase pages and want to learn more about them, don’t worry.
In this article, we’ll discuss in detail the showcase page, its impact on your business in this social network, the difference between the showcase page and company page on LinkedIn, and great examples of showcase pages.
So, stay tuned to get acquainted with one of the most interesting features of LinkedIn.
A Showcase Page is a type of LinkedIn business page that allows companies to highlight a specific brand, product, or service that they offer. It allows businesses to create a dedicated page for a particular audience or customer segment, and can be used to share targeted content and updates, build relationships with followers, and generate leads. Showcase Pages are a useful tool for businesses that want to provide more detailed information about their offerings to a specific audience, while keeping their main company page focused on broader messaging and branding.
What is a showcase page on LinkedIn?
Did you know that you can create other pages on LinkedIn in addition to business or personal pages?
LinkedIn is the only professional social network in the world that aims to connect all the professionals of the world and help them be more productive and successful in their industries and career.
This platform has designed LinkedIn pages, including company pages (small, medium, and large businesses), educational institutions pages (schools and universities), and showcase pages, to help companies search for job candidates, recruiters, prospects, partners, and others.
On top of that, LinkedIn gives them the perfect opportunity to establish more connections, as well as provide worthwhile information to LinkedIn members.
Having said that, you must have been encouraged to create a LinkedIn page like a showcase page to grow and develop your business.
An important question: What are the showcase pages?
LinkedIn showcase pages are sub-pages of a company page that let you bring your products to the attention of buyers in the digital marketplace by creating a business page for your company or organization.
Moreover, these pages allow you to directly reach out to any audience you want.
That being said, as such, showcase pages on LinkedIn are a great idea to promote a specific type of product or a key aspect of your brand or to target specific potential customers.
That’s why the vast majority of professionals choose the LinkedIn platform as the best place to highlight, market, and advertise their products and brands.
Accordingly, you can get good views of your LinkedIn posts or a good CTR by producing professional content related to your products or services on LinkedIn pages.
These pages offer golden opportunities to attract followers of your brand, even if they don’t follow your LinkedIn company pages.
It is worthwhile to note that if your business currently has several company pages, you can’t create separate showcase pages for all of them.
This is because showcase pages can only be associated with a company page.
So, what is the solution?
The good news is that if you have multiple LinkedIn pages, LinkedIn allows you to merge them all into one account and no longer worry about which business page to link to your showcase page.
What are the benefits of creating showcase pages on LinkedIn?
1. The impact of the showcase page on business growth:
If you’re looking for a considerable initiative for your company to boost your business and market your specific products or services, you need to launch LinkedIn showcase pages.
In addition, you can attract many contacts to your brand or products by creating content for your specialized community.
As a rule of thumb, the more leads you can prospect and generate, the more sales you will make.
2. The role of the showcase page in the ease of advertising:
By creating a showcase page on LinkedIn, you can easily expose your products to the audience and introduce their perks. In fact, these pages have made advertising easier.
LinkedIn showcase pages can contain attractive and catchy ads so that your target audience will say to themselves as soon as they view them: this is exactly what I was looking for.
Because through unique advertisements on your products or brand, your audiences will get a lot of interesting information and useful content about the specific type of products that they’re looking to buy.
3. The positive effect of showcase pages in digital marketing:
As a matter of fact, a LinkedIn showcase page is a virtual showcase in the digital world. What do you expect from the real showcase?!
It is enough to show your products or services in the best way. Showcase pages do exactly the same!
In online businesses, the more products or services you have, the harder your marketing will be in cyberspace.
So our suggestion is to use showcase pages to market your products.
4. The positive role of showcase pages in brand awareness
Showcase pages are one of the best and easiest ways to create a customized page to launch a special event or campaign.
In addition, you can take advantage of these pages for the output of your product or service training.
That’s why they can act as a valuable help center or a great FAQs forum.
5. The effect of showcase pages in increasing engagement and audience attraction
Showcase pages on LinkedIn are designed to attract your target audience. They significantly increase the interaction of your contacts with the company.
In the showcase pages, there is attractive and unique information regarding various products or services, brands, and companies or organizations.
When readers scroll to the bottom of the page, they’ll see content categorized and organized specifically for that showcase.
Your contacts won’t only be attracted to them by seeing new daily content on the showcase pages, but they’ll also share them with other people.
How to set up LinkedIn showcase pages?
If you want to launch showcase pages on LinkedIn, you need to create a LinkedIn page for your business.
Setting up a showcase page on LinkedIn is actually a very easy process that you can create in the following two ways.
The first method is to: Create a showcase page on your LinkedIn homepage
Step 1: On your LinkedIn homepage, click the Work icon in your navigation toolbar in the top right corner
Step 2: From the Work drop-down menu, scroll down to the menu and click the Create a Company Page tab
Step 3: On the Create LinkedIn page, click the Showcase page section
Step 4: On the opened page, enter the required information in the fields marked with an asterisk, which includes typing the organization page and adding the organization name, URL address, and industry
In addition to the starred fields, you can also fill in other fields, such as uploading a logo or adding the website and a tagline.
At this step, you need to make sure that you’ve filled all the fields with asterisks.
Step 5: Click on the verification box in order to agree to the LinkedIn Pages Terms
By checking this box, you confirm that you’re an authorized representative of this organization or company and that you have the right to act on its behalf in creating and managing this page.
Step 6: Finally, click on the Create page button
The good news is that once you click the Create page button, you’re done! Easy peasy, isn’t it?
Note: Once you’ve created your showcase page by going through the above steps, you can add more information to them as often as you want.
The second method is to: Create a showcase page from your LinkedIn parent page
In this way, you must first access your Super admin view page from the company’s parent page.
Here, to create a showcase page from your existing business page, all you need to do is follow the simple steps below:
Step 1: Navigate to your LinkedIn page
Note: If you have more than one LinkedIn business page, make sure you’re logging in via the account you’d like the LinkedIn showcase page to be added to.
Step 2: Click on the Admin tools tab in the upper right corner of your LinkedIn company page
Step 3: From the drop-down menu, select the Create a Showcase Page option
From this step onward, as in the first method, on the create a showcase page, fill in all the required fields and in the end, click on the box verifying and the Create page button as well.
Then, you’ll be directed to the admin view where you’ll be offered the option of editing or completing your new showcase page.
Notes to keep in mind:
It is important to know that a showcase page can only be linked to one of your main LinkedIn pages.
To upload the logo of the showcase page, it is recommended that the image be about 300 x 300 pixels, in JPG, JPEG, and PNG format, as well as a maximum size of 2 MB.
To add a tagline on your showcase page, you’re allowed to add up to 120 characters.
As a super admin on your showcase page, you’re allowed to edit the details of your showcase pages or interact closely with other companies and organizations by following their pages and also joining groups.
Hot tips for creating impressive showcase pages on LinkedIn
1. Choose a creative and effective name for your showcase page:
After you’ve decided to have a powerful showcase page on LinkedIn, the next step is to think about opting for a killer name for it.
As a matter of fact, a showcase page name can help your audience identify you. So, be creative about it.
But if you don’t want to choose a great and clear name for your showcase page, it is of no use to you.
Try to pick an unambiguous name that reflects the characteristics of your products. Also, the name of the page should not be too long or too short.
When naming your showcase page, a very important point is that you need to pay special attention to SEO and optimization of these pages.
For this reason, it is better to mind keywords, as well as SEO rules to choose their names.
It is very important to bear in mind that a good name for the showcase page will show your products more in the audience’s search results. As a result, it will lead to an increase in your sales pipelines.
2. Optimize your showcase pages for search engines:
You’ll probably be surprised if we tell you that Google pays special attention to LinkedIn!
Yes, that’s right! The Google search engine usually shows LinkedIn pages, whether showcase, company or educational, in higher ranks than other websites.
Of course, this does not mean that Google ignores the rules of SEO and website optimization.
Google’s importance to LinkedIn can make sense when all the optimization rules regarding the creation of showcase pages on LinkedIn are properly followed.
It should be noted that As long as LinkedIn’s showcase pages are ranked higher in Google searches, as long as you follow the optimization rules in relation to them correctly.
Remember that if you optimize the showcase pages for search engines correctly, you can attract more prospects to your brand or product, as well as the interaction between them will increase significantly. And as a result, you’ll have successful marketing and branding ahead.
As such, if you want to know how to optimize your showcase page on LinkedIn, be sure to follow the other important tips that we’ll walk through below.
3. Use keywords:
The most important issue in optimizing the showcase page is the correct use of keywords.
As mentioned earlier, it is better to use keywords to choose the name of the showcase page.
In addition, you’ll be able to write a text of 200 characters in the introduction section of the showcase.
So you should make the most of it! Try to use relevant keywords in the descriptive text that you provide about your products or brand on the showcase pages.
Keep in mind that the better you do this, the better results you’ll gain!
4. Put your company website link on your showcase page:
Another feature of the LinkedIn showcase page is that it allows you to insert the link to your company’s website where you’ve sold your desired products on the showcase page.
Without exaggeration, it should be said that this connection between your website and your showcase page will definitely give rise to an increase in the conversion rate. So take it seriously!
5. Use an appropriate and prominent logo image
Upon landing on the showcase page, the first thing your target audience will see is the logo image of this page. So, be careful enough to choose it.
Although adding a logo image to your showcase page is optional, it makes your LinkedIn showcase page more professional.
Be sure to note that this image should be chosen in such a way that it encourages the audience to visit other sections of the showcase and share its contents.
6. Encourage the audience to follow the showcase pages
Since the biggest challenge for your LinkedIn showcase pages is getting followers, try to do your best in this respect.
The best solution to attract users to your showcase page is to create attractive and trending content.
Do you know what content to post and how to get noticed on your LinkedIn pages?
Definitely, publishing relevant and high-quality content at the right time increases your engagement rate with your audience.
The main thing is that you should choose topics that are generally interesting and practical for your audience and that somehow positively affect your communication.
In the LinkedIn space, both the content and the way of sharing it should be thoughtful and inspire a fruitful conversation instead of emotional discussions.
It’s important to keep in mind that sharing career or industry successes and changes, career advancement, or prospecting can be good content for LinkedIn showcase pages.
Of course, remember that this content must be fully optimized regarding SEO rules.
By optimizing your content on LinkedIn pages, you can get them noticed.
In this way, users will follow your showcase page and interact with other followers on LinkedIn.
7. Use strong and attractive hero images:
You must have heard this phrase from SEO and content writing specialists that the value of a unique photo is more effective than thousands of words.
Compared to profile pictures on Linkedin company pages, hero pictures on showcase pages are slightly larger. And you can make sure that you use all the available space on these pages.
It should be noted that the allowed size for uploading these pages must be at least 330 x 974 pixels.
Since a significant number of company showcase pages lack hero images, you can differentiate your company’s products and brand from other competitors by having a vibrant and quality hero image.
8. Use hashtags on your showcase pages
You can take advantage of hashtags on showcase pages to make your post trend and visible to a huge number of LinkedIn users.
Furthermore, the right use of LinkedIn hashtags will make you connect with a large number of users. In this way, among these people are those who are interested in your business.
Accordingly, it is recommended that you add hashtags to your LinkedIn pages. They’ll appear on the right side of your showcase page.
Although there is no limit to the use of hashtags, LinkedIn experts suggest that you add a maximum of 5 hashtags to your content.
Remember that excessive use of hashtags will cause your LinkedIn posts to be spammed.
9. Build your showcase page completely:
If you’re a small business owner with a small variety of products or services, it’s still in your best interest to create detailed showcase pages as much as possible.
Filling all the fields related to your showcase page information is strictly required during the process of creating your showcase page.
Therefore, it is recommended to add your website URL to your showcase page.
Because this is an excellent opportunity to drive significant traffic to your company’s website.
Accordingly, if your showcase page is related to a specific product, be sure to link back it to a landing page related to your website.
10. Use video content
Showcase pages give you the opportunity to create valuable, relevant, and highly relevant visual content for your target audience with a variety of tastes and interests.
Accordingly, you can engage your contacts on a completely different level by adding multiple images and videos to your LinkedIn posts.
That’s why video content on LinkedIn is five times more likely to start a conversation than text content, so, it is recommended that you make the most of the video on your LinkedIn posts to increase engagement.
It is interesting to know that visual posts receive twice as many comments on average than posts without images and videos.
Consequently, try to always include quality and relevant images and videos in your LinkedIn content.
LinkedIn affiliated pages
With all that said so far, you may not know all the different options for having a LinkedIn page as a company.
LinkedIn offers different types of company pages to professional users and business owners, including company pages, showcase pages, affiliate pages, and even acquired pages.
Up to this point in the article, you’ve become familiar with showcase and company pages, but you may not know where LinkedIn showcase pages appear. Have you ever heard of affiliated pages on LinkedIn?
In fact, they’re displayed in the affiliated pages section of your company profile.
What are LinkedIn-affiliated pages?
These pages link to other LinkedIn company pages and are created for related or affiliated companies or organizations.
In simpler terms, they represent a related or subsidiary organization, which shows all the affiliations, including obtained pages, for the company or organization.
It is important to know that affiliated pages must be submitted to LinkedIn. Meanwhile, they’re managed by the LinkedIn support team.
1. A LinkedIn page can contain multiple affiliated pages.
2. You can ask LinkedIn whether the affiliated page’s jobs are visible on the main page or not.
3. You can ask LinkedIn in your request whether employees related to the affiliated page are to be added to the total number of employees on the main page or not.
Why are affiliated pages important?
1. If a company or organization wants to highlight its affiliations or initiatives with its followers and members, linking the company page to affiliate pages is essential for any organization.
2. If a company or organization is bought, but it wants to exist as a working entity separately, it is necessary to affiliate two pages.
3. If a purchased company or organization’s products want to continue operating under that brand, it is necessary to join two pages.
Hot tips to request affiliated pages on LinkedIn
Important points that you should know as a super admin when you want to request affiliated pages on LinkedIn:
1. On the parent page, jobs related to affiliated pages can be seen.
2. Employees linked to affiliated pages can be added to the total number of employees on the main page of the company.
It is important to know that the LinkedIn profiles of the employees on the affiliated page won’t be modified.
3. When you request LinkedIn-affiliated pages as an admin, you’re allowed to act on behalf of both the parent and affiliated pages.
4. You confirm that the admins of both pages are fully aware of the affiliation request, as well as the admins and followers of both pages will remain distinct.
5. You’ve authorized LinkedIn to list the specified pages as an affiliated page.
6. You verify that no changes will be made to followers, admins, or page analytics during the process of affiliating.
7. The affiliated pages module can appear on the company’s parent page.
LinkedIn showcase page vs company page
Some people may confuse showcase pages with company pages on LinkedIn when they hear about them. But in fact, they are completely different.
If you want to know the difference between showcase and business pages on LinkedIn, you should first find out what LinkedIn company pages are.
A company page on LinkedIn is the best place to provide news and information about all the products and services of your company or organization.
Moreover, LinkedIn company pages allow you to create great content experiences for all of your target audiences, from potential customers to current and future employees and others.
As mentioned before, you won’t be able to launch a showcase page until you create a LinkedIn page for your company or business.
To put it simply, showcase pages are a subset of LinkedIn pages.
Accordingly, compared to corporate pages, the showcase page is only for promoting a specific product or service and different elements of your brand as well. As a matter of fact, showcase pages or affiliated pages are part of corporate pages.
Did you know that you can create dozens of LinkedIn showcase pages for each of your LinkedIn pages?
Bonus Tip: You can create up to ten showcase pages for free for your LinkedIn company page.
At first glance, it may seem that all the pages of the showcase are related. In contrast, this is not the case at all!
Each showcase page on LinkedIn independently has its own followers, as well as has a separate function.
To better understand how it works, it is enough to imagine that the showcase page is a small company page that introduces only a product or service.
It is interesting to know that by creating a showcase page on LinkedIn, navigating your company page, and clicking on the showcase pages, your potential customers can enter the online store where only their favorite products are sold.
On top of that, they can see posts about the same product every day by following the showcase pages. So, what is better than this?!
Another difference between showcase pages and other LinkedIn pages is that, unlike company pages, employee LinkedIn profiles can’t be linked to a showcase page.
Apart from this, contrary to company pages, in showcase pages, like newspaper design, two columns are provided for sharing company posts.
One of the differences between showcase pages and company pages is that in showcase pages, there are no job, brand, industry, product, or service tabs at the top of these pages.
Besides, another difference between company and showcase pages is that LinkedIn members on showcase pages can’t show they work for these pages, while on company pages this is possible.
The best LinkedIn showcase page examples
Currently, there are a significant number of very impressive showcase pages on LinkedIn out there, all of which are leveraged by very big brand names that are well-known to all LinkedIn members.
Here are some great and famous examples of these pages on LinkedIn that will surely amaze you.
Let’s get started!
Example 1#: Microsoft
As mentioned before, there are several good examples of showcase pages on LinkedIn, but Microsoft‘s showcase pages are one of the best examples of them differentiating their services or products.
As we all know, Microsoft is a major software development and technology company in the world that was founded with the aim of empowering every person and every organization.
This company has paid special attention to the uniqueness of its showcase pages.
Microsoft has taken full advantage of this idea of showcase pages to attract followers by launching attractive and excellent showcase pages for each of its specific products or services.
Besides, Microsoft has made the most of this feature of LinkedIn showcase pages, that is, having more than one showcase page at the same time.
That’s why this company has so far 15 showcase pages for highlighting and promoting its unique products and services.
Meanwhile, this commercial giant has been able to draw millions of audiences’ attention to its showcase pages by creating very special content.
It’s interesting to know that Microsoft’s showcase page for Microsoft Office updates its LinkedIn feed on average once a day.
Example 2#: Adobe Creative Cloud
Adobe is one of the best large software development companies in the world, which has provided professionals with the latest tools and creative apps & software, as well as integrated ways.
The company has built a wonderful and strong dedicated page affiliated with its product and service center called Creative Cloud, which helps a lot to connect users with each other and engage with the brand.
Taking a different approach, Adobe utilizes the full capacity of its showcase page to deliver a strong brand message.
Adobe Creative Cloud is perfectly aligned with what buyers and prospects know about Adobe.
This page regularly shares updates related to new products or services with its LinkedIn network.
In addition, by sharing the company website link on the Adobe showcase pages, all users will be directed to the Creative Cloud landing page instead of the company parent page.
As such, their audience can gain useful and constructive information regarding the services and products offered.
On top of that, Adobe Creative Cloud showcase pages contain creative, innovative, and visual content that will wow its visitors.
Example 3#: Google
A great example of LinkedIn showcase pages is Google, which has multiple pages including Google Analytics, Google Maps, Google Ads, Google Partners, Google Cloud, etc.
Google is a super engine search and a digital company giant, which with a complete set of excellent services such as apps, software, extensions, etc., seems to enjoy special privileges and favors.
So you can clearly see in the image below how many offers Google has in its list of affiliated pages.
But these are only a few of these showcase pages, each one dedicated to a product or service, as well as to a specific audience that is directly related to the brand and the parent page of the company.
By diversifying its pages to target and engage with its specific audience, the tech giant has managed to carve out a niche among people all around the world.
Related Questions & Answers
Showcase Page LinkedIn examples
A Showcase Page on LinkedIn is a subpage of a company’s main page, created to showcase a specific product, service, or initiative. It’s an excellent way to highlight your company’s unique offerings and engage with a targeted audience.
Here are some examples of Showcase Pages on LinkedIn:
- Microsoft Surface: Microsoft created a Showcase Page for their Surface product line, where they post updates, news, and stories about Surface devices. This page helps the company to engage with a specific audience interested in Surface products.
- Adobe Creative Cloud: Adobe has a Showcase Page for their Creative Cloud suite, which includes products like Photoshop, Illustrator, and InDesign. The page features customer success stories, tutorials, and product news.
- Deloitte University: Deloitte, the multinational professional services firm, has a Showcase Page for their learning and development program called Deloitte University. The page highlights training and development opportunities for Deloitte employees and provides insights on the company’s culture and values.
- HP Printers: HP has a Showcase Page for their printer products, where they share information about new products, printer technology, and sustainability initiatives. The page also provides tips and tricks for users to get the most out of their printers.
Overall, Showcase Pages on LinkedIn are an effective way to create targeted content for specific audiences and engage with them on a more personalized level.
Showcase vs Affiliated Page LinkedIn
LinkedIn offers two types of pages for businesses: Showcase Pages and Affiliated Pages. Showcase Pages are designed to highlight a specific product or service offering of a company, while Affiliated Pages are connected to a company’s main page and are used to represent a specific branch, location or department.
Showcase Pages provide companies with the ability to create a more targeted experience for followers who are interested in a specific product or service. They can be used to share content that is specific to that offering and can help generate leads and build relationships with potential customers. Showcase Pages can also be used to target specific audiences with sponsored content.
Affiliated Pages, on the other hand, are a way for companies to represent different branches, locations or departments within their organization. They are connected to a company’s main page and can help ensure that all branches of a company are represented on LinkedIn. Affiliated Pages can also be used to promote local events and initiatives that are specific to a particular branch or location.
How to create Showcase Page on LinkedIn?
To create a Showcase Page on LinkedIn, follow these steps:
- Sign in to your LinkedIn account and navigate to your company’s page.
- Click on the “Admin tools” dropdown menu, then select “Create a Showcase Page.”
- Choose a page type from the available options, such as “Product Page” or “Service Page.”
- Enter the name of your Showcase Page and upload a logo or other relevant image.
- Fill in the “About Us” section and other relevant details, such as your website URL.
- Click “Publish” to create your new Showcase Page.
- Once your Showcase Page is live, you can begin sharing content and engaging with your audience.
It’s important to note that you need to have a company page to create a Showcase Page. Showcase Pages are designed to highlight a specific product, service, or brand, and allow companies to target specific audiences with tailored content.
How to find Showcase Page on LinkedIn?
To find a Showcase Page on LinkedIn, follow these simple steps:
- Go to your LinkedIn homepage and type the name of the company whose Showcase Page you want to find in the search bar at the top of the page.
- Click on the company’s name when it appears in the search results.
- Scroll down to the bottom of the company’s LinkedIn page and look for the “Affiliated Pages” section.
- If the company has a Showcase Page, it should appear in this section. Click on the name of the Showcase Page to view it.
Alternatively, you can use the “Search” bar at the top of your LinkedIn page and search for the name of the Showcase Page directly. When the page appears in the search results, simply click on it to view it.
Let’s go back to the first question: What is a showcase page on LinkedIn? In this article, we tried to introduce you to the excellent capability to create a showcase on the LinkedIn platform.
These showcase pages are considered a sub-page of LinkedIn business pages, as well as an important tool for business development and brand awareness. You can also expose your products to users by building a showcase page on LinkedIn.
What is the difference between a LinkedIn page and a showcase page?
By creating a LinkedIn company page, you can reflect your industry, business, company, products, and brand to LinkedIn members, and post news and updates related to them. But this is while the LinkedIn showcase page is an add-on and part of the LinkedIn company page that allows you to focus only on a product or service and on a specific target audience as well. Furthermore, on a showcase page, you can create highly focused and relevant content for that product or that target audience.
Are LinkedIn showcase pages worth it?
Showcase pages are extensions of your LinkedIn company pages and are the best place to find prospects or target candidates, increase brand awareness, and highlight your products or services. Besides, they improve the overall digital marketing strategy of your business.
Why create a showcase page?
Grow your business, Highlight your brand, products or services, business ventures, and individual initiatives, Raise brand awareness and improve SEO and Share posts about your brand with specific contacts