What is the click-through rate on LinkedIn?
Anyone who has ever worked in the world of digital marketing & business has heard of click-through rates. The key to a successful presence in the web world is to be familiar with users’ practical concepts and indirect language. If you’re looking for an answer to the question: What is a good click through rate on LinkedIn? In detail, we’ll cover reasonable click-through rates on the world’s largest business network.
Stay with us until the end of this article.
To know what the click-through rate on LinkedIn means, we must first understand the concept of the click-through rate itself.
So, what’s the click-through rate?
Click-through rate or CTR is an incredibly important concept in search engine marketing. The simplest definition is that the CTR (Click-Through Rate) is the percentage of people who click after seeing your ad or link.
In other words, it’s the number of clicks your ad receives divided by the number of times your ad is displayed: clicks ÷ impressions = CTR. For example, if you get 3 clicks and 100 impressions, your CTR will be 3%. That means 3% of searchers have clicked on your ad.
Now that we know the CTR concept, we can better understand the meaning of CTRs on LinkedIn.
A good click-through rate (CTR) on LinkedIn depends on various factors, such as your industry, target audience, campaign goals, and the type of content or ads you are sharing. Generally, a CTR between 0.4% and 0.6% is considered average for LinkedIn Sponsored Content, while a CTR above 0.6% is seen as above average or high-performing.
CTR on LinkedIn
Once you share a post on LinkedIn to get more visibility, you’d like to know how effective your posts are. Wouldn’t you?
CTR on LinkedIn posts is a metric that measures the number of times people see your post on LinkedIn and so click on your existing link.
Accordingly, the higher the CTR of your posts, the more likely your audience is interested in the content of your post and more likely to engage with it as well.
Why is CTR important on LinkedIn?
LinkedIn users have their own ways of expressing their opinions and liking or disliking a topic. For example, when they come across an attractive ad or a useful post in their feed, they show their curiosity and interest by clicking on that ad or post and figuring out the story behind it.
But as a matter of fact, they don’t know what happens when they click on a LinkedIn post or ad.
CTR is a very vital metric not only for advertisers & marketers but for anyone who’s active in the cyber world and publishes content.
That’s why it helps them know their audiences or potential customers. CTR tells them what works and what doesn’t while trying to reach out to their target audience.
As a result, a low CTR can indicate that they’re targeting the wrong audience or that they’re unable to convince their audiences to click through to read more.
Keep in mind that CTR aids you in determining your ad rank and cost per click. It’s so clear that the higher your CTR on LinkedIn or Google ads, the better your ranking and the lower your costs.
What is a good click through rate on LinkedIn ads?
LinkedIn ads are one of the best ways to market and reach out to prospects and online leads.
To improve your strategy, you need to know its average CTR so that you can uncover your target audiences.
According to what LinkedIn experts say, the average LinkedIn CTR for ads globally is somewhere between 0.39% and 0.65%
It’s worth mentioning that the ad formats on LinkedIn are different, and consequently, their CTR can also be different depending on the type you choose.
For example, the CTR of text ads is about 0.02%, while the CTR of video ads is about 0.44%.
How to get a good CTR on LinkedIn?
There are many factors that improve and increase CTR on LinkedIn posts, articles, and ads.
The good news is that here, we cover some of the most important ones, including
1. Pay attention to the headline and topic of your post and articles
The first thing the audience sees at first glance is the post’s title. The title plays a very important role in increasing the CTR of LinkedIn posts.
A suitable and attractive title makes the user interested in reading the post.
So, if you choose a good title for your post, not only will the audience trust you to click on the links in your post but they will also be encouraged to reshare your post.
On top of that, the topic of your LinkedIn posts or articles should be relevant to your business and interests.
Try to make your topic so eye-catching and outstanding that the audience will be encouraged to read the text to the end.
The bottom line is that a good title and topic for your LinkedIn post will increase its CTR.
2. Use a Call to Action (CTA)
Every good content marketing strategist knows that an effective marketing campaign in the digital world must start with a CTA (Call to Action).
The right number of CTA options is one of the effective factors in increasing CTR on LinkedIn posts and articles.
A large number of SEO experts believe that the more CTA buttons there are in the LinkedIn post text, the more individuals will click. As a result, it leads to an enhancement of CTAs on your LinkedIn posts and articles.
3. Choose the right timing for publication
One of the other significant factors in increasing CTR on LinkedIn posts, articles, and ads is their correct sharing timing.
It’s very important to bear in mind that you should share your LinkedIn posts when your audience has more free time to read your content.
For example, if your audience is managers, employees, etc., sending LinkedIn posts and articles during office hours and non-holiday days is more appropriate.
4. Utilize power words
Always using strong words will trigger a wide range of emotions and curiosity in the readers and encourage potential visitors to click through them more, resulting in higher CTR on LinkedIn.
5. Know your target audience
Most LinkedIn members don’t have in-depth knowledge of the contacts they want to connect with.
If you want more people to click on your LinkedIn posts, articles, and ads, the first step is to understand the demographics of your target audience.
It’s better to consider important and key information about your readers such as location, education, job, gender, age group, etc.
Knowledge about all of the above can have a huge impact on driving traffic, clicks, and also CTRs to your content on LinkedIn.
How to see my impressions of shared posts on LinkedIn?
It’s very important to note that to view the content performance and impressions of your shared posts on LinkedIn, you can go to the Analytics section on your LinkedIn profile page and by clicking the View analytics option, the statistics related to the impressions of each post will be shown to you along with a graph.
Conclusion
All business owners or marketers on LinkedIn are always looking for the success of their business in the digital world. For this purpose, they use all marketing methods to achieve a favorable result.
Click-through rate or CTR is one of the most important factors that make a business succeed or not in launching its marketing & advertising campaigns on LinkedIn.
Back to the first question: What is a good click-through rate on LinkedIn? By reading this article, you must know that a high CTR on LinkedIn depends on the type of factors that you need to do in order to improve the performance and effectiveness of your activities and campaigns on LinkedIn.