Check this article’s latest correct YouTube Stats for 2024 to prevent falling behind e-marketing teams and agencies.
YouTube digital marketing can be used to showcase your company’s services and products worldwide.
SMEs (Small and Medium-sized Enterprises) can improve faster, and brands can beat their competitors if they make the most of the YouTube network by creating innovative, appealing, and trendy videos, publishing videos at the best time of the week, using the latest YouTube lead generation techniques, making the most of YouTube ads, etc.
Optimizing your YouTube marketing strategies is possible only if you are aware of the latest YouTube stats to know what points need more focus and what is less important today!
YouTube statistics for 2024 are stated here from A to Z. Click any of the subtitles below if you would like to enter them directly.
- YouTube History Stats
- YouTube Worth Stats
- YouTube Financial Data & Stats
- YouTubers Statistics
- YouTube Channel Statistics
- Demographics of YouTube users
- YouTube Ads Stats/YouTube Marketing Statistics
- YouTube Partner Program Statistics
- YouTube Video Statistics
YouTube History Stats
1. What type of company is YouTube?
Online video platforms and social media
2. YouTube URL link
3. Who is the creator of YouTube?
Steve Chen, Chad Hurley, and Jawed Karim.
4. When was YouTube launched?
February 14, 2005,
5. Who is the owner of YouTube in 2024?
Google (now named Alphabet) is the owner of YouTube in 2024.
6. When did Google buy YouTube?
Oct. 9, 2006
7. Who is the CEO of YouTube 2024?
Neal Mohan
8. YouTube headquarters
San Bruno, California, United States
9. How many YouTube offices are there in the world?
YouTube has 10 offices worldwide
10. How many employees are working on YouTube in 2024?
Around 2800 employees are working in YouTube Company as of 2024
11. YouTube logo
YouTube Worth Stats
1. What is the total worth of YouTube 2024?
Google purchased YouTube for US $1.6 billion in 2006, and the experts estimate YouTube to be worth at least US $16 billion in 2024!
Even some others believe it is worth over US $18 billion!
In 2021, Statista evaluated YouTube worth around US $29.71 billion!
What a great jump from $1.6 billion in 2006 to at least over $25 billion in the 2020s!
2. What is the most popular social media platform in 2024 based on the number of monthly active users?
The diagram below shows that YouTube is the second social media by several monthly active users (MAUs) after Facebook.
Facebook MAUs stand at 3,049 million, while it is 2,491 million for YouTube.
3. What is YouTube’s ranking among the top social media companies by revenue in 2024?
As you can see below, after Facebook, YouTube is the second social media with the highest annual revenue in 2024. You can see the other competitors of YouTube and Facebook in the diagram below.
4. YouTube market penetration worldwide
The picture below shows that YouTube has reached the highest global active usage penetration (72%) as of March 2024, according to Statista.
Facebook (71%), WhatsApp (52%), and Instagram (49%) are respectively after YouTube!
YouTube Financial Stats
1. YouTube annual revenue from 2010 to 2024
YouTube’s annual revenue increased every year from 2010 to 2024.
A simple calculation shows that YouTube revenue increased more than 36 times from 2010 to 2024!
2. YouTube quarterly revenue Q1 2020 to Q1 2024
The diagram below shows that YouTube revenue in Q1 2023 was 6,693 million US dollars, which increased to 7,665 million dollars in Q2 2023.
Then it increased to 7,952 million dollars in Q3 2023.
In the 21 quarters from the start of 2018 to the end of Q4 2023, YouTube revenue was always increasing, except in Q2 2021, Q1 2022, and Q1 2023.
3. The highest YouTube quarterly revenue
YouTube had the highest quarterly revenue in the fourth quarter of 2023, US $ 9,200 million.
YouTubers Statistics
1. What does a YouTuber mean?
Merriam-Webster defines YouTuber as “a person who creates and uploads videos on the YouTube online video-sharing service”. The YouTubers’ videos can be educational, political, scientific, or entertaining, in any genre they like!
If YouTubers expand their activities, they can even earn money and use YouTube as a monetization channel!
2. Which YouTuber made the most money in 2023 – top 5?
- Mr. Beast – Top Richest YouTuber.
- Jake Paul – Top Richest YouTuber.
- Markiplier – Top Richest YouTuber.
- Rhett & Link – Top Richest YouTuber.
- Unspeakable- Top Richest YouTuber
3. YouTube influencer marketing statistics
YouTube is the second top social media for influencer marketing. Number one is Instagram.
YouTube Channel Statistics
1. What is a YouTube channel?
People can create a YouTube channel with his/her Google account and then share videos, make playlists, like/dislike, share, and comment.
However, if you do not have a YouTube channel, you can still watch and like videos and subscribe to channels with your Google Account.
2. How many channels are there on YouTube 2024?
As of 2024, YouTube has over 113.9 million channels worldwide.
3. What are the most subscribed YouTube channels in 2024?
India has the largest number of YouTube users worldwide so it is expected that the most subscribed YouTube channel be an Indian one!
T-Series India’s largest Music Label & Movie Studio, with 261 million subscribers in the first half of December 2024, is the most subscribed YouTube channel.
The chart below shows the 10 top most subscribed YouTube channels as of December 2023, starting from T-Series with 261 million subscribers and ending with the Gaming channel with 93.2 million subscribers.
You can read more about the 10 most subscribed YouTube channels in the chart above in the list below:
T-Series: As aforementioned, this is the largest Music Label & Movie Studio in India with 230 million YouTube subscribers worldwide as of December 2024.
YouTube Movies: as of December 2024, the YouTube Movies channel has approximately 179 million YouTube followers.
Cocomelon – Nursery Rhymes: this American YouTube channel and streaming media “specializes in 3D animation videos of both traditional nursery rhymes and their own original children’s songs”, as mentioned in Wikipedia.
Set India: this is an Indian Sony Entertainment Television working as an entertainment pay TV channel, which is the fourth most subscribed YouTube channel with 169 million subscribers.
Music: The music channel on YouTube has 117 million subscribers from the entire globe as of December 2024.
MrBeast: 243 million people have subscribed to Jimmy Donaldson’s YouTube page which is famous as “MrBeast” worldwide. He is the pioneer of a new genre of videos focusing on expensive stunts.
PewDiePie: in December 2024, Felix Arvid Ulf Kjellberg had 111 million subscribers worldwide. His Let’s Play and Comedic videos made this Swedish personality become a popular YouTuber.
Kids Diana Show: Eva Diana Kidisyuk a Ukrainian YouTuber who was born in 2014 has 120 million subscribers on her YouTube channel. She specializes in roleplay-oriented children’s videos with the help of her parents and brother.
Like Nastya: Anastasia Sergeyevna Radzinskaya is a Russian kid born in 2014. She manages her successful YouTube channel with the help of her parents and can grab the attention of 113 million subscribers by producing unique role-plays and stories for children.
Gaming: Top live games auto-generated by YouTube are shown in this channel, which has attracted 93.2 million persons to subscribe to this worldwide channel.
4. What are YouTube subscribers in channels?
The YouTube accounts following your YouTube channel are known as YouTube subscribers.
In other words, your YouTube channel’s subscribers are the same as followers on Instagram or connection/followers on LinkedIn.
5. What is a YouTube follower called?
YouTube subscribers
They are the people who are following your YouTube channel.
Demographics stats of YouTube users
1. How many users are there on YouTube 2024?
In July 2024, YouTube had over 2.7 billion users from all corners of the world.
Roughly 122 million daily users!
2. YouTube annual users change from 2010 to 2023
As stated in the Social App Report, YouTube users increased every year from 2010 to 2021, starting from 0.2 billion in 2010 and ending with 2.5 billion users in 2023.
3. YouTube daily active users 2024
Approximately 122 million daily users in 2024!
4. YouTube users by gender 2024
Around 53.9% of YouTube users are male and approximately 46.1% of them are female.
5. YouTube users by age 2024
The diagram below shows that most YouTube users are between 18 to 24, 15.5%.
Adults aged 25 to 34 are in the second group, 21.30%.
Adults aged 35 to 44, are 17.5% of YouTube users.
45-54 years old adults are 12.5% of YouTube users.
55-64 years old adults make up 9.20% of YouTube users.
And +65 years old people also make up 9.20% of the users.
6. Which country has the most YouTube users in 2024?
India with 462 million users, has the most YouTube audience in 2024.
7. YouTube users by country 2024 – top 10
As of April 2024, most YouTube audiences were from India, 462 million!
The USA, with 239 million YouTube users, is in second place.
The difference between the number of YouTube users in Indonesia and Brazil is insignificant, equal to 1 million. Indonesia has 144 million YouTube users, and Brazil has 139 million users.
Mexico and Japan, each with respectively 83.1 and 78.6 million YouTube users are in the fifth and sixth places.
The number of YouTube users in other countries is less than 70 million, which can be seen in the diagram below.
YouTube Ads Stats/YouTube Marketing Statistics
1. What are the best social media platforms for marketing 2024?
According to a global survey published by Statista in early 2024, the respondents’ most used social media were Facebook, Instagram, LinkedIn, YouTube, Twitter, TikTok, and Snapchat.
2. What is YouTube’s ad revenue?
In 2023, YouTube’s global advertising revenues amounted to approximately $31.51 billion, marking an increase of nearly 8% from the $29.2 billion reported in the previous year. This growth reflects YouTube’s continued significance as a platform for advertisers aiming to reach a diverse and expansive audience through digital video content.
3. YouTube ads reach 2024
Wondering to know that according to Hootsuite, YouTube ads have the potential to reach:
1 in 3 people in the entire world, 2.56 billion users!
over three-fourths of the people older than 18 and over 90% of the adults in 14 countries
4. YouTube advertising audience male vs female 2024
Men aged between 25 and 34 are the largest group of YouTube ad audiences.
5. YouTube ads cost 2024
YouTube ads cost $0.10-$0.30 per view or impression
- a video with 1,000 views costs $10-$30
- a video with 100,000 views costs $1,000-$3,000
6. What company has the most YouTube ads in the US – top 10?
The chart below shows the leading US YouTube advertisers between March 2020 and February 2024 by advertising spending, according to Statista.
As you can see, Apple Incorporation spent 237.15 million US dollars for YouTube ads in that period! The second company that paid 177.76 million US dollars was Disney.
It is worth mentioning that the third and fourth places relate to YouTube ads of respectively Donald J. Trump (146.29M US dollars) and Biden (115.76M US dollars) for the 2020 United States presidential election.
7. What percentage of Google’s revenue comes from YouTube’s ads?
As mentioned previously, YouTube is one of the companies owned by Google.
As Statista claims and as you can see in the chart below, 10.25% of Google revenue come from YouTube Ads in 2024.
8. Do YouTubers get ad revenue when they skip ads?
- Overlay ads (small ads at the bottom of a video): if the audience clicks and expands the ad, the YouTuber is paid.
- Skippable ads (ads play before, during, or after YouTube videos that can be skipped after five seconds when the viewer displays the skip button): if the audience watches the ad fully (at least 30 seconds), the YouTuber is paid.
YouTube Partner Program Statistics
- What is YouTube’s Partner Program?
“The YouTube Partner Program (YPP) gives creators greater access to YouTube resources and monetization features” (Google Support).
1. How to make money with the YouTube Partner Program?
To make money with the YouTube Partner Program (YPP), you first need to meet the eligibility requirements: have at least 1,000 subscribers and 4,000 valid public watch hours over the last 12 months. You also need to live in a country or region where the YPP is available, have a linked AdSense account, and adhere to all of YouTube’s policies and guidelines. Once eligible, you can apply for the program through your YouTube account.
After being accepted into the YPP, you can start earning money through various monetization features such as ad revenue, channel memberships, Super Chat, and YouTube Premium revenue. Your earnings will depend on several factors, including the number and type of ads displayed on your videos, your video view count, and the level of engagement from your viewers. To maximize your earnings, focus on creating high-quality, engaging content that attracts and retains a loyal audience.
2. Is the YouTube Partner Program free?
YouTube Partner Program is free of charge and optional.
3. Who is eligible for the YouTube Partner Program 2024?
- First of all, the YouTuber should respect all YouTube monetization policies
- The YouTuber should live in the countries where YPP is available.
- His/her page should have at least 4,000 valid video watch hours in the last 12 months
- It should have at least 1,000 subscribers
- The YouTuber should have a linked AdSense account.
4. How much can I make from the YouTube partner program?
Members of the YouTube Partner Program have the opportunity to generate revenue from their content through advertisements. The income from these ads varies, falling within a range of $1.61 to $29.30 for every thousand views. Discover the methods 28 content creators employed to achieve monthly earnings as high as $83,000.
YouTube Video Statistics
1. How many videos are there on YouTube in total 2024?
Approximately 3.9 billion!
2. How many videos are uploaded to YouTube a day in 2024?
Around 3.7 million videos are uploaded to YouTube every single day
3. Is there a limit to how long a video can be on YouTube?
Upon verification of your YouTube account, videos up to 12 hours in length or 128 GB in size are permissible. Unverified accounts, however, are restricted to uploading videos of 15 minutes or shorter. Thus, the verification status of your account is crucial.
4. Length of video on YouTube on average
8 minutes on average
5. Ideal length of a YouTube video
We recommended creating 6 to 8-minute videos for YouTube.
Remember that videos longer than 10 minutes increase the risk of stopping video watching.
6. How many videos can you upload to YouTube per day in 2024?
Google Support stated, “To ensure safety at YouTube, we limit how many videos a channel can upload in 24 hours across desktop, mobile, and YouTube API”.
Limits may vary based on:
- Country/region
- Channel history
- Copyright strikes
- Community Guidelines strikes
“Daily upload limit reached” means that you should try uploading your video on YouTube in 24 hours.
7. YouTube video file size limit 2024
YouTube videos can be 128GB on max.
8. The standard aspect ratio for YouTube on a computer
16:9 is the standard aspect ratio for YouTube videos on computers.
How your videos in other aspect ratios are displayed on YouTube?
Other aspect ratios will automatically be changed to the ideal size to match your video and the viewer’s device.
As pointed out in Google Support, “For some video and device aspects ratios like 9:16 vertical videos on computer browsers, YouTube may add more padding for optimal viewing. The padding is white by default and dark gray when Dark theme is turned on”.
9. Is quality more important than quantity on YouTube?
The quality of the content you share on YouTube is more important than the quantity. We recommend you upload one high-quality video instead of three videos with low-quality content.
Premium content of YouTube videos will improve:
- Number of views
- Watch time
- User Engagement
- Click-through rate (CTR)
- Number of subscribers