For years, Clearbit was the quiet default. You wired it in, records enriched themselves, and nobody thought about it again. Then HubSpot bought it, the standalone product started folding into Breeze Intelligence, and thousands of teams woke up with the same question on the same morning.
What now?
I’ve run that replacement evaluation myself, spreadsheet and all. So here are 9 Clearbit alternatives compared honestly: which slice of Clearbit each one actually replaces, where each falls short, and how to migrate without losing the data you already paid for. One tip before you evaluate anyone: run data deduplication on your CRM first, because every vendor’s match rate looks better against a clean list.
📌 TL;DR: The right Clearbit alternative depends on which Clearbit you used. Staying inside HubSpot? Breeze Intelligence IS Clearbit now, so start there. Building on raw data as a developer? People Data Labs. EU lists where compliance leads? Dropcontact. Enterprise depth with budget? ZoomInfo or Cognism. And if your slice was turning company names into domains, that's Company URL Finder's whole job (it's ours, judge the specifics below). Name your slice first, then pick.
One honest observation from running this evaluation: almost no tool replaces ALL of Clearbit. Each alternative covers a slice, and teams that skip naming their slice end up paying for three tools or the wrong one. That step is the evaluation.
What did Clearbit actually do for you?
Clearbit did four different jobs, and your replacement depends on which ones you used. Write down yours before reading a single card below:
- The enrichment API: email or domain in, person and company data out. The core data enrichment job, and the one most teams mean by “Clearbit.”
- Reveal: identifying which companies visited your website anonymously, for ads and outbound triggers.
- Forms shortening: asking for just an email and auto-filling the rest, so conversion rates climb.
- The free tools: the Logo API and the Connect email finder, which quietly powered half the internet’s logo images and a lot of Gmail prospecting.
Different alternatives replace different rows of that list. Almost none replace all four.
What happened to Clearbit?
HubSpot acquired Clearbit, and the product has been folding into HubSpot as Breeze Intelligence since. The standalone era is winding down: new standalone signups gave way to HubSpot-bundled enrichment, and Clearbit’s famous free tools entered sunset mode.
If you’re a HubSpot customer, that’s arguably good news, since enrichment now lives natively in your CRM. Our HubSpot data enrichment comparison covers what the native tools do and don’t handle. But if you used Clearbit outside HubSpot, you’re the reason this article exists.
What makes a good Clearbit replacement?
A good replacement covers your specific slice with data that’s deep where YOUR market lives. Five things to check before any demo:
- Slice coverage: enrichment API, visitor reveal, forms, or free-tool convenience. Which rows does it actually replace?
- Regional depth: Clearbit skewed toward US tech. Some alternatives fix that; others inherit it.
- API quality: docs, sandbox or free credits, sane errors. You’ll live with this daily.
- Pricing shape: self-serve credits versus annual contracts is a bigger practical difference than any feature.
- Compliance posture: documented sourcing and GDPR handling, because their data becomes your responsibility.
How we tested and scored
We scored each alternative out of 10 on seven weighted pillars: data coverage (20%), accuracy and freshness (20%), ease and developer experience (15%), pricing value (15%), scale (10%), integrations (10%), and compliance (10%).
The method, stated plainly: hands-on runs where we hold accounts, public documentation everywhere else, checked in August 2026. We don’t have enterprise contracts with every vendor here, one entry is our own product (disclosed on its card), and your match rates will differ from anyone’s marketing. Test on your own list before signing.
The 9 Clearbit alternatives at a glance
| Tool | Replaces which Clearbit job | Best for | Pricing shape |
|---|---|---|---|
| Breeze Intelligence | All four, inside HubSpot | HubSpot teams | HubSpot credits/tiers |
| People Data Labs | Enrichment API (raw) | Developers building products | Per-record + free tier |
| Company URL Finder | Domain resolution slice | Name-to-domain match keys | Credits + free tier |
| ZoomInfo | Enrichment + reveal-ish intel | Enterprise, NA depth | Annual contract |
| Cognism | Enrichment + contacts | EMEA-strong outbound | Contract |
| Dropcontact | Enrichment (email-first) | GDPR-sensitive EU lists | Plans + trial |
| FullContact | Person enrichment/identity | Identity resolution | Plans + volume |
| Datanyze | Technographics slice | Stack-based targeting | Self-serve plans |
| Lusha | Contact enrichment | Phones and emails fast | Credits + free tier |
The 9 alternatives, one by one
1. Breeze Intelligence (the official successor)
Let’s start with the elephant: Breeze Intelligence IS Clearbit, rehomed inside HubSpot. The enrichment engine, the visitor identification, the forms shortening, all of it increasingly ships as native HubSpot features fed by the Clearbit data asset.
Best for: teams already running HubSpot who mostly want Clearbit back.
The honest downside: it’s HubSpot-only, and that’s the whole story. No HubSpot, no Breeze. And enrichment volume is governed by HubSpot’s credit system and tiers, so model your record counts before assuming the bundled amount covers you.
Pricing shape: bundled into HubSpot tiers with credit-based enrichment volume.
2. People Data Labs
For developers, People Data Labs is the closest spiritual successor to Clearbit’s original API-first promise. Clean, well-documented person and company endpoints plus bulk datasets, sold as raw material for whatever you’re building.
Best for: engineering teams that replaced Clearbit’s API calls in code and want equivalent calls, not a new UI.
The honest downside: you get data, not workflow. QA, freshness handling, and CRM plumbing are yours to build. And web-scale datasets carry staleness in the long tail, so verify the fields you depend on most.
Pricing shape: per-record and plans, with a free developer tier for prototyping.
3. Company URL Finder
Full disclosure: this one is ours, so read the card as the maker’s claim. Company URL Finder replaces one specific Clearbit job, the name-to-domain lookup, and does it at single and bulk scale.
Best for: pipelines where the domain is the match key: you hold company names, and every downstream enrichment call needs the website first.
The honest downside: it’s deliberately narrow. If you used Clearbit for full person enrichment or visitor reveal, this replaces the first step of your pipeline, not the pipeline. Pair it with one of the broader tools here.
Pricing shape: credit-based with a free tier, so testing costs nothing.
4. ZoomInfo
The enterprise answer. ZoomInfo brings deeper firmographics and org data than Clearbit ever had, plus contact coverage and buyer-intent features, with particular strength in North America.
Best for: enterprise revenue teams that want depth and are equipped for an annual contract.
The honest downside: price and process. This is procurement territory, not a card-swipe signup, and coverage thins outside North America. Small teams that liked Clearbit’s self-serve feel will find the motion heavy.
Pricing shape: annual contracts, sales-led.
5. Cognism
Cognism competes in the same premium sales-intelligence space as ZoomInfo, with a reputation built on EMEA coverage and phone-verified contact data.
Best for: teams selling into Europe who found Clearbit’s EU coverage thin.
The honest downside: it’s a sales-intelligence platform more than a lightweight enrichment API, and it’s contract-priced. If your Clearbit usage was a few API calls in a signup flow, this is more tool than the job needs.
Pricing shape: contract-based, sales conversation required.
6. Dropcontact
Dropcontact’s pitch is compliance-by-design: instead of reselling a stored database, it generates and verifies contact data on request, built from the ground up for GDPR.
Best for: EU-heavy lists where your legal team asks where every email came from.
The honest downside: scope. It’s email-and-contact-shaped, with lighter firmographic depth than the big databases, and coverage is strongest in Europe. It replaces Clearbit’s contact slice, not the whole platform.
Pricing shape: subscription plans with trial credits.
7. FullContact
FullContact specializes in identity resolution: stitching emails, social handles, and identifiers into one person profile. It overlaps most with Clearbit’s person-enrichment endpoint.
Best for: unifying fragmented person records across systems, especially consumer-leaning ones.
The honest downside: it leans consumer identity rather than B2B prospecting. For find-the-VP-and-their-email workflows, other tools on this list are more direct replacements.
Pricing shape: plans scaled by volume.
8. Datanyze
Datanyze covers the technographic slice: which technologies run on a company’s website, from analytics tags to ecommerce platforms, plus a prospecting extension.
Best for: stack-based targeting, like listing companies that run a competitor’s product.
The honest downside: it’s a narrow replacement. Tech detection everywhere struggles with server-side and behind-login tools, so treat detected stacks as signals. For general enrichment, you’ll still need another tool from this list.
Pricing shape: self-serve plans.
9. Lusha
Lusha is the fast path to contact data: work emails and direct-dial phone numbers through an extension, platform, and API, with a signup flow that takes minutes.
Best for: sales teams whose actual Clearbit habit was “get me this person’s contact info.”
The honest downside: company-level enrichment is thinner than contact data, credits go quickly at volume, and phone accuracy varies by region. Test your territory before rolling it out.
Pricing shape: credit-based plans with a free tier.
Scores across the seven pillars
So how do the nine stack up on our stated weights? Here’s the scored view. And remember what a weighted total hides: a narrow tool that’s perfect for your one job will score below an all-rounder you don’t need.
| Tool | Coverage (20%) | Accuracy (20%) | Ease/DX (15%) | Pricing value (15%) | Scale (10%) | Integrations (10%) | Compliance (10%) | Weighted |
|---|---|---|---|---|---|---|---|---|
| Breeze Intelligence | 7 | 8 | 8 | 6 | 7 | 9 | 7 | 7.4 |
| People Data Labs | 9 | 6 | 9 | 7 | 9 | 7 | 7 | 7.7 |
| Company URL Finder | 6 | 8 | 8 | 8 | 7 | 6 | 8 | 7.3 |
| ZoomInfo | 9 | 9 | 7 | 4 | 9 | 8 | 7 | 7.7 |
| Cognism | 8 | 8 | 7 | 5 | 8 | 7 | 8 | 7.3 |
| Dropcontact | 5 | 8 | 7 | 7 | 6 | 6 | 10 | 6.9 |
| FullContact | 7 | 7 | 7 | 6 | 7 | 7 | 8 | 7.0 |
| Datanyze | 5 | 6 | 6 | 6 | 5 | 6 | 6 | 5.7 |
| Lusha | 6 | 7 | 7 | 6 | 6 | 7 | 8 | 6.7 |
Read the columns, not just the totals. Dropcontact’s compliance 10 is the only number an EU legal team cares about, and Breeze’s integration score only matters if you’re in HubSpot. The weighted total rewards all-rounders; your job probably isn’t all-round.
What about the free tools?
Clearbit’s free tools are sunsetting, and that deserves its own honest paragraph. The Logo API served logo images to countless apps for free, and Clearbit Connect found emails from inside Gmail. Both entered wind-down mode after the acquisition, and Clearbit’s own blog announced the free-tools era was ending. If your product still hotlinks those logos, put a migration on the roadmap before it becomes an incident.
For enrichment testing on a budget, free tiers still exist across the industry, and our free data enrichment tools roundup compares what each free plan really includes. For logos specifically, several favicon and brand-image APIs now fill the gap; evaluate current options rather than assuming any of them stays free forever. That’s the Logo API’s actual lesson.
How to run the migration without losing data
Migrating off Clearbit is a data project, not a signup. Six steps keep it safe:
- Export everything first. Pull your enriched fields into a file while you still have access. This export is your fallback and your benchmark.
- Map the schema. Every provider names and shapes fields differently. Decide where “employee range” lands when the new tool returns exact headcounts, and write the mapping down.
- Run both in parallel on the same 200-record sample. Compare match rates and spot-check 20 results by hand.
- Watch the deltas. Where the new provider disagrees with old Clearbit data, check which one is right. That tells you whether you’re upgrading or downgrading.
- Cut over gradually. New records first, then backfill refreshes.
- Keep the export. Old enriched data is still your property and still your baseline.
💡 Migration tip: the misses matter more than the hits. Take the records your new provider FAILED to match and push them through a second provider. Chaining two sources in a waterfall enrichment setup routinely beats what single-vendor Clearbit gave you, which turns this forced migration into an actual upgrade.
How to choose by your situation
Ignore overall rankings, including mine. The fastest route to the right answer is matching your situation to a shortlist of one or two:
- You run HubSpot: try Breeze before buying anything external. It’s the path of least regret.
- You replaced API calls in code: People Data Labs first, Company URL Finder for the domain step.
- You sell into Europe: Cognism for depth, Dropcontact for compliance-first contact work.
- You’re enterprise with budget: ZoomInfo, eyes open about the contract.
- You just need contacts fast: Lusha, tested on your region first.
- You’re still mapping the wider market: our 20-API enrichment comparison covers the full field beyond Clearbit’s shadow.
🧠 Compliance note: switching providers means switching data processors. If EU contacts are in your CRM, you stay the data controller through the whole migration, so collect the new vendor's sourcing documentation and sign a data processing agreement BEFORE the parallel run, not after. Under GDPR, "the old tool got acquired" is not a lawful basis for anything.
The mistakes teams make when replacing Clearbit
I’ve now watched a handful of these migrations up close. The same four mistakes keep showing up, so here they are in advance:
Waiting until access ends. The export-everything step only works while you can still export. Teams that treat the sunset date as the start date lose their baseline data and their negotiating calm in the same week.
Comparing on the demo list. Vendor demos shine on US tech companies because everyone’s database is deep there. Your Austrian logistics accounts are where providers actually differ. Test on the ugly part of your list.
Replacing four jobs with one tool. If you used enrichment, reveal, AND forms shortening, expect two vendors, or HubSpot. Forcing one narrow tool to cover everything just moves the gap around.
Skipping the field-mapping conversation. “Industry” in one system is not “industry” in another. Ten minutes agreeing on mappings saves a quarter of confused dashboards later.
My own replacement evaluation, honestly
When the acquisition news landed, I was running a pipeline in Hamburg that leaned on Clearbit for two jobs: domain resolution and company enrichment on about 3,000 records a quarter. We shortlisted two finalists and ran the parallel test on 250 records.
The results surprised us twice. First, the new provider matched slightly MORE of our German records than Clearbit had, which nobody expected. Second, a fifth of the disagreements were cases where our old enriched data was simply stale. The migration we dreaded became a cleanup we needed.
So don’t just replace Clearbit. Use the forced move to re-check data you’ve trusted for years.
How we know this (and what to double-check)
This comparison comes from hands-on evaluation runs, vendor documentation, and public reporting on the acquisition, current as of August 2026. Honest limits: we don’t hold contracts with every enterprise vendor listed, capabilities and bundling change fast in a post-acquisition market, and one of the nine entries is our own product, disclosed on its card. Verify current docs and run your own parallel test before deciding anything.
Frequently asked questions
Is Clearbit still available as a standalone product?
Effectively no. After the HubSpot acquisition, Clearbit’s capabilities have been folding into HubSpot as Breeze Intelligence, and the standalone self-serve era wound down. Existing arrangements vary, so check your own account status.
What replaced Clearbit?
Inside HubSpot, Breeze Intelligence is the official successor. Outside HubSpot, there’s no single replacement: developers lean toward People Data Labs, EU teams toward Cognism or Dropcontact, and enterprises toward ZoomInfo.
What’s the best free Clearbit alternative?
For testing, the free tiers from tools like CUFinder, Lusha, and People Data Labs cover real lookups at small volume. No free tier replaces production Clearbit usage, and anything promising that deserves suspicion.
Is there a Clearbit Logo API alternative?
Yes, several favicon and brand-image services now fill that gap. The deeper lesson from the Logo API’s sunset: don’t hard-wire a free external service into production without a fallback plan.
What happened to Clearbit Connect?
The free Gmail email-finder entered wind-down along with Clearbit’s other free tools after the acquisition. Teams that relied on it have moved to dedicated email finders with free tiers.
Which Clearbit alternative is best for GDPR compliance?
Dropcontact has the strongest compliance-by-design story, generating and verifying data rather than reselling a stored database. Whatever you pick, you remain the data controller, so demand sourcing documentation from any vendor.
Which alternative is best for developers?
People Data Labs, for the closest like-for-like API experience, with Company URL Finder handling the domain-resolution step. Both offer free tiers, so you can prototype the whole replacement before paying.
Do I need to leave Clearbit if I already use HubSpot?
No. For HubSpot customers the transition is mostly a rename: Clearbit’s engine now works natively as Breeze Intelligence. Check how enrichment credits map to your tier, since volume is the part that changes.
What do Reddit threads recommend?
Honestly, there’s no consensus. Threads split between People Data Labs, Apollo, Cognism, and “just test a few,” which matches our experience: match rates vary so much by segment that the only trustworthy answer comes from your own sample.
References
- HubSpot company news: the Clearbit acquisition announcement.
- Clearbit blog: The Future of Clearbit’s Free Tools.
- GDPR.eu: What is GDPR? Controller obligations when switching data processors.
- UK ICO guidance on B2B contact data and direct marketing.
- Vendor documentation for each tool, as published August 2026.
It’s time to pick your replacement on purpose
Start with the four-jobs list at the top. Circle the ones you actually used, and this field of nine collapses to two or three candidates in a minute. Then export your data, run the 250-record parallel test, and let the match rates decide.
Forced migrations feel like losses. This one doesn’t have to be. Half the teams I’ve watched go through it came out with better coverage than they had before. You’ve got this.
Already made the switch? Tell me in the comments what you picked and what surprised you. The parallel-test stories are my favorite genre.
