Undoubtedly, you’ve heard the name LinkedIn profile a lot by now. Considering its popularity and acceptance by a large number of people, this question may come to your mind, what is LinkedIn, and why has it become important among people, and another fundamental question is, do you need a LinkedIn profile?
What is LinkedIn?
LinkedIn is the world’s largest, most popular, and most professional employment-oriented social network, especially among various business professionals with over 830 million members in more than 200 countries from all over the world that is led by Ryan Roslansky, according to the LinkedIn website.
On top of that the intelligent platform, which Microsoft developed in 2016 into a leading super-professional network, earns its revenue from membership subscriptions, sales of services, advertising, and recruitment solutions.
It’s a generally technological environment where employers and job seekers can easily communicate with each other.
Why is a LinkedIn profile important?
If you’re looking to build a detailed online resume that will help showcase your capabilities online, creating a LinkedIn profile is a must-choice.
On the other hand, by building a professional profile, if you’re seeking a job, you can attract employers. If you’re at a higher level, you can do much domestic or international collaboration.
Since people’s LinkedIn profiles contain essential data such as personal details, photos, job titles & experiences, education degree, place of study, interests, analytics, activities, network, a summary of personality or work experience, skills & expertise, etc., these profiles are very worthwhile and helpful for job seekers, as well as employers & business owners who look for the qualified and expert workforce or prospects. That’s why they are regarded as a work resume.
Of course, LinkedIn isn’t only useful for recruitment; it’s a social media through which you can read different educational, scientific, etc. articles in diverse fields and get more information about them.
In addition, you can also share your professional experiences in the form of reports. Likewise, you can introduce your products and services on LinkedIn if you have a brand and business.
Who is LinkedIn appropriate for?
Although LinkedIn is a highly specialized social network, it’s nevertheless designed for everyone and doesn’t belong to a particular person.
That’s why the way to use its facilities and services is straightforward and convenient, and it doesn’t matter what you are.
However, are you the CEO of a famous company or are you a junior employee or even a first-year student looking for your first job opportunity? LinkedIn is suitable for everyone, from beginners to professionals.
In fact, anyone looking to learn more in their specialized profession or looking for a workforce or job seeker can take advantage of it.
Do you need a LinkedIn profile to get a job?
This powerful and modern expertise-based platform is an online tool where users can build up their own professional and resume-like profiles that let other site members learn more concerning their business history, areas of expertise, and membership in a professional expansion organization.
While users create a profile, they can add many other users to their network.
Keep in mind that this profile is considered your resume, which means that other people such as employers and recruiters, can visit your resume and cooperate with you if it matches their needs and interests.
It’s worth noting that LinkedIn profiles also involve status updates that allow users to view what they’re working on, when they might be taking leave or traveling, etc. There’s also a capability that helps individuals who aren’t signed in to LinkedIn to see parts of a user’s public profile.
Note: Business profiles on LinkedIn are suitable for organizations and companies looking to recruit, generate online leads, bloom and market their company, and more. LinkedIn generally brings forth the best solutions and enriched sources for industries of all sorts and sizes.
Benefits of using a LinkedIn profile
In today’s digital age, you may wonder why you aren’t using LinkedIn with all its features and possibilities for business and employment.
Maybe you don’t know about them. So we are here to shed light on some of the benefits of using LinkedIn, as follows:
- Hunting for jobs
- Exploring potential clients
- Signing up as freelancer
- Releasing articles
- Building your networks
- Growing your business
- Generating and uncovering leads
- Marketing your company
- Hiring employees and top-tier candidates
- Vetting your vendors and buyers
- Utilizing free and premium tiers of LinkedIn
- Using the LinkedIn mobile app
- Customizing your membership according to how to use LinkedIn
- Sharing your work experiences with a targeted contact
What services and capabilities does the LinkedIn business have?
Despite the popularity of this network, a large number of people are still not aware of its capabilities and features and don’t know how to use it to look more professional. As such, we’ll briefly cover some of the main features of LinkedIn.
- Talent solutions: finding, attracting, and recruiting talent
- Sales solutions: Revealing sales opportunities
- Marketing solutions: Gaining customers, growing your business, and helping to take your various projects from to-do to done
- Learning solutions: Increasing talent across your organization and company, advancing your career, training & growing the skills needed for businesses, and helping companies and organizations to achieve their goals
- Posting a job for free: Acquiring your job in front of quality
- Creating a company page: Helping to expand and grow your business
How to be successful on LinkedIn?
Learn about key tips for success on LinkedIn.
In the following, we’ll examine main points that you need to know to be active on LinkedIn:
1. Be active continuously on LinkedIn
Before you start working on LinkedIn, ask yourself how long you can be on this social network?! Are you supposed to be active sometimes and passive and still expect brilliant results? In your strategies, consider the cost and time you spend for the long term.
Neither on LinkedIn nor on any other social network, you’re not going to get incredible results with irregular activity.
As a matter of fact, the most important secret of many popular users’ success in various social media is sufficient continuity over a long period of time.
Consequently, see your long-term plans for this social network for at least one year of continuous activity.
2. Produce high-quality content
LinkedIn is one of the platforms where content production is not done compared to other social media such as Twitter or Instagram, but many users are active in it.
Therefore, by producing high-quality content on this tool, there are much more opportunities for growth than on other social networks because you’ll have fewer competitors in this way, and you have actually stepped into the vast ocean of social networks!
On the other hand, by producing great content, you’ll show your abilities in your field of work to your colleagues, and you’ll probably gain reliable and better job opportunities in the future.
Nowadays, various experts in the field of social networks have been recommending persons who are looking to attract an audience at the beginning of their route to take LinkedIn seriously as one of the appropriate platforms for content creation.
3. Have a Call To Action (CTA)
What action do you expect visitors to your page to take? If you want to be followed, clear this request and use the appropriate emoji to display the follow button.
Also, try to talk about the reason for following your page and the actual value they obtain. For instance, write, “To know my experiences in managing social media, follow this page”.
In fact, having a CTA will both reach your goal and save page visitors from confusion.
4. Be warm and friendly
It’s true that the atmosphere of LinkedIn is a tad more severe than other social media and due to the professional relationship of users with each other, it’s a bit more challenging to joke and post content just for the purpose of entertainment but this doesn’t mean you have to be serious on this platform!
Although we all use virtual space and social networks, we’re all human, and it’s natural that we welcome human and emotional relationships.
In the LinkedIn environment, it’s necessary to be warm and friendly while considering the general atmosphere and not to be too serious!
All users visit social networks in their free time and prefer a warm atmosphere, more intimate words and content where education and entertainment are mixed together.
5. Expand your network on LinkedIn
As their name suggests, social networks are made to connect with others. To create more engagement on your page, you need to be more communicative with others, endorse others, and participate in discussions.
6. Do your service look good
LinkedIn allows you to utilize different images, videos, and files in different sections of your profile information.
It’s much easier to convey a message with the help of an image. So be sure to employ this opportunity and show your expertise to others by producing good content.
7. Pass a comment
In other people’s posts, express your expert opinion and point of view so that others will notice your skills more.
8. Follow influencers in your field
Following influencers in your field helps to expand and get to know more colleagues. It also makes it easier for you to identify the news of your field of work and the type of content that users like about it and to produce better content yourself.
9. Keep your profile up-to-date
It can be said that building a professional profile on LinkedIn takes a great deal more time than other social media, but it’s definitely worth it.
But don’t think that once you’ve filled out your profile information carefully, it’s over forever!
Be sure to include in your plans to edit and enrich your LinkedIn profile information at different time intervals.
Taking into account that the LinkedIn profile has many different parts, no matter how much you complete it carefully, you can probably add different images or new information to it in the following editions!
Conclusion
Having said that, do you need a LinkedIn profile? Definitely yes! For the reason that LinkedIn is an online professional social network for the business community, as well as it’s an excellent place for professionals or even beginners to connect with former and current colleagues, upturn business connections, network & market in the industry, review business ideas, and search for new jobs and recruitments was established in 2003 with career and marketing goals.
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