There is always the possibility of some changes that might need some rebranding. How to change a company name on LinkedIn? There are some things that you need to consider in doing so.
A company page is needed for companies who want to do marketing on LinkedIn. Yes, this is one of the most vital marketing strategies.
In short, having a company page has many benefits like showcasing your company as a whole and the fact that your employees who your company page in their experience section can act as the ambassadors of your brand.
To change a company name on LinkedIn, go to the company page and click on the "Admin tools" dropdown. Then, select "Manage page" and click on the "Settings" tab. Under the "Basics" section, click on "Edit" next to the company name and enter the new name. Note that changes to the company name may take some time to be approved and reflected on the page.
You can assess how effective your posts and updates are by a company page, get notified if someone mentioned your page, promote your news and advertise your products and/or services.
Once you have a company page, you can change a lot on that page as the super admin, but changing the name really depends on how big your company is.
Is it a little office with 5 to 10 employees or is it a huge corporation like Microsoft with more than 10,000 employees?
How to change a company name on LinkedIn?
As we said, there might be times when you believe it is necessary to make changes to your company page (like a name change) as the admin.
Well, LinkedIn provided the possibility for you; if your page associates are a small group (there are a few employees in your corporation) and want to change a part of your company page name, you can do it through the admin view.
- Just click on that pencil icon right under the cover image,
- then click on “page info” in the pop-up window and
- change that part or the whole name.
Remember that only because you changed this name doesn’t mean the name is automatically changed in the employee’s personal LinkedIn experiences section. Inform them by Employee Notifications.
This feature will help you to notify anyone who works or used to work in your company and add your company page aware of the changes you’ve made, so they can update their profile as well.
Suppose your company is a large one with so many employees. In that case, you need to use the contact us form to change your company page name, and it is better to add a reason to the update post you are making that informs your employees and followers about this new update.
Although it is suggested to create a new page if your corporation is vast or has the page existed for more than a year. This will help to minimize the adverse effects of a name change and helps you inform the followers and the employees much easier to follow and/or add the new page to their experiences.
Some people may wonder if a name change could be rejected by LinkedIn. It doesn’t happen in small companies’ cases, but yes, your request could be rejected for rebranding a big corporation page name. Let’s take a look at the examples LinkedIn brought (you can also see them on the mentioned page):
Valid rebranding
| Current name | Name change | Justification for approval |
| Company Name Inc. | Company Name LLC. | Clarify business structure |
| The Dream Company | Dream Company | Remove definite article |
| Dream Business & Co | Dream Business or Dream Business and Company | Modify or remove business entity information |
| L.I. Business & Sons | L.I. Business or Business & Sons | Reduce the complexity of the previous name |
Invalid name changes
| Current name | Name change | Justification for denial |
| Company Name Inc. | Business Name LLC. | Complete name change |
| Dream Business & Co | Vision Business & Co. or Dream Vision Business & Co. | Modifies most of the name |
| Dream | Dream (Acquired by Business & Co.) or Dream Vision | Includes business acquisition or merger |
As a company page admin, you may decide change the page name for multiple reasons.
You can do it easily if your page doesn’t have that many associates, but when it comes to huge companies, you need to know how to change a company name on LinkedIn since there are some things you need to follow for the name changing so, as not to get rejected by LinkedIn.