LinkedIn is the most business-focused social network🕸️ that ever existed. This platform is where people🧑🤝🧑 can find🔍 jobs, share📤 their resumes, employ suitable👌 candidates, find🔍 potential clients, do marketing📈 for their services⚙️ and products, share📤 their opinions on different subjects, share📤 their daily experiences, etc. Books📙 are our teachers, friends, etc., but also a product you need to sell.
You know, to live and continue creating masterpieces, even authors need to eat. As we said, LinkedIn can be an excellent platform for your books📙 since there are 830 million LinkedIn users on this platform, and believe it or not, many of them love❤️ reading! So how to promote your book📙 on LinkedIn?
There are some strategies you can use⚒️ to promote your books📙 on LinkedIn, and we are going to talk🗣️ about some of them.
This tiny and straightforward part can do a lot for selling your book📙. I mean, think🤔 about it; your title📝 appears on each and every footstep you have on LinkedIn, along with your name. So why not use⚒️ it in the best😎 way possible? You can encourage people🧑🤝🧑 to view your profile👨💼 by this title📝 and even include a purchase link⛓️. For example, mine is: Author, Content manager, Lecturer, and Reporter| New book: Own My Own Vibes, Amazon.com.
As you know, your profile👨💼 is your identity, your first🥇 impression, your keywords, and many other important🖋️ things on LinkedIn. It lets people🧑🤝🧑 find🔍 you (using the keywords you wrote in different sections), see👀 who you are and what you do or did in your life, the way you think🤔, and other kinds of stuff.
You can also provide some links⛓️ so people🧑🤝🧑 can purchase your book📙 from them. Don’t forget to add the books📙 to the feature section and publication. You can describe them a bit in the publication and even add some short clips about them to the featured section.
Connections⛓️ are one of the most important🖋️ things on every social media📹 but it is even more critical 🖋️ on LinkedIn! It is a key to success in any industry🧩 (especially marketing). That is natural, right? The more connections⛓️ you have, the more chances to sell.
Be active in one or two groups🧑🤝🧑 and find🔍 a way to promote your book📙 in them by interacting with the members. The top interactors get more attention, and it will encourage people🧑🤝🧑 to view your profile👨💼 and maybe even read your books📙.
Your photo🖼️ is your first🥇 impression, and the first🥇 times are always too important🖋️. So pick🧲 a professional and high-quality photo🖼️ for your profile👨💼. It can define if people🧑🤝🧑 get motivated to view your profile👨💼 as an author or not.
How to promote your book📙 on LinkedIn? Can you do it at all? Yes, people🧑🤝🧑 might think🤔 that LinkedIn is just a job-seeking platform, but it is way more than this; you can do marketing📈 on it for everything, including your books📙.
Many authors do it these days; they use⚒️ their own profile👨💼 as a marketing📈 tool🧰 to promote their books📙, blogs, reports, articles📝, etc. personally, I believe it can work better than that book 📙 launch events.
Social media📹 has proved to work much more effectively than those expensive traditional parties. I mean, not all of our LinkedIn connections⛓️ live in the same city or even country🗺️ as us. LinkedIn is a perfect👌 tool🧰 to tell🗣️ everyone about the books📙 you’ve authored. So if someone asks me how to promote your book📙 on LinkedIn, my answer would be through your profile👨💼.