Fashion Revolution is a global movement that aims to transform the fashion industry into a more ethical and sustainable one. Founded in the aftermath of the Rana Plaza factory collapse in Bangladesh in 2013, Fashion Revolution seeks to raise awareness about the social and environmental impacts of the fashion industry and advocate for positive change.
The Rana Plaza tragedy, which claimed the lives of 1,138 garment workers, exposed the dark side of the fashion industry and highlighted the need for transparency and accountability. Fashion Revolution emerged as a response to this disaster, with the belief that fashion should be made in a safe, clean, and fair way.
The core mission of Fashion Revolution is to challenge the current fashion system and promote a more sustainable and ethical approach. The organization encourages consumers to ask brands the simple question, "Who made my clothes?" This question serves as a call for transparency and accountability, urging brands to disclose information about their supply chains and ensure fair treatment of workers.
Fashion Revolution organizes an annual campaign called Fashion Revolution Week, which takes place in April around the anniversary of the Rana Plaza collapse. During this week, people are encouraged to engage with brands, policymakers, and influencers through various events and activities. The campaign aims to ignite conversations about the true cost of fashion and inspire individuals to take action.
In addition to the annual campaign, Fashion Revolution conducts research and publishes reports to shed light on the industry's practices and propose solutions. They also collaborate with other organizations, brands, and individuals to drive change and create a more sustainable fashion industry.
One of the key initiatives of Fashion Revolution is the Fashion Revolution's Fashion Open Studio. This initiative provides a platform for designers and brands to showcase their sustainable and ethical practices. It allows consumers to learn about the behind-the-scenes of fashion production and discover alternative ways of creating and consuming fashion.
Fashion Revolution also advocates for policy changes that support a more sustainable fashion industry. They work with policymakers and governments to push for regulations that protect workers' rights, promote sustainable practices, and encourage transparency in the supply chain.
Furthermore, Fashion Revolution engages with educational institutions to integrate sustainability and ethics into fashion curricula. They believe that educating the next generation of fashion professionals is crucial in creating a more sustainable and responsible industry.
In summary, Fashion Revolution is a global movement that aims to transform the fashion industry by promoting transparency, sustainability, and ethics. Through their annual campaign, research, collaborations, and advocacy efforts, they strive to create a fashion industry that values people and the planet. By asking the simple question, "Who made my clothes?" Fashion Revolution empowers consumers to demand change and encourages brands to take responsibility for their actions.
