Forrester is a renowned global research and advisory firm that specializes in providing insights and guidance to help companies navigate the complex world of technology and business. With over 35 years of experience, Forrester has established itself as a trusted partner for organizations seeking to leverage technology to drive growth and innovation.
Founded in 1983 by George F. Colony, Forrester has grown from a small research firm to a global powerhouse with offices in major cities around the world, including Cambridge, Massachusetts, San Francisco, London, Sydney, and Singapore. The company's mission is to help its clients succeed in the age of the customer by providing them with the knowledge and tools they need to make informed decisions and stay ahead of the competition.
Forrester's research and advisory services cover a wide range of topics, including customer experience, digital transformation, marketing and sales, technology strategy, and cybersecurity. The company's team of analysts, consultants, and researchers are experts in their respective fields, and they work closely with clients to understand their unique challenges and develop tailored solutions.
One of Forrester's key offerings is its research reports, which provide in-depth analysis and insights on various technology and business trends. These reports cover a wide range of industries and topics, such as artificial intelligence, cloud computing, e-commerce, and customer experience. Forrester's research is highly regarded for its depth and accuracy, and it is often cited by leading media outlets and industry experts.
In addition to its research reports, Forrester also offers advisory services to help clients implement the strategies and recommendations outlined in the research. The company's consultants work closely with clients to develop customized plans and provide ongoing support and guidance. This hands-on approach ensures that clients not only have access to the latest insights but also have the tools and expertise to put them into action.
Forrester also hosts events and conferences around the world, where industry leaders and experts come together to share their knowledge and insights. These events provide a platform for networking and learning, and they are highly regarded within the industry.
Furthermore, Forrester has developed a suite of tools and platforms to help clients leverage technology and data to drive business growth. These tools include customer experience measurement and management platforms, marketing automation software, and data analytics solutions. By combining its research and advisory services with these technology offerings, Forrester provides clients with a comprehensive solution to their business challenges.
Overall, Forrester is a leading research and advisory firm that helps organizations navigate the complex world of technology and business. With its deep expertise, comprehensive research, and hands-on approach, Forrester is a trusted partner for companies seeking to drive growth and innovation in the age of the customer.
