Ipsos is a leading global market research and consulting firm that provides insights and solutions to help businesses make informed decisions. With a presence in over 90 countries and a team of more than 18,000 professionals, Ipsos has established itself as a trusted partner for organizations across various industries.
The company was founded in 1975 in France by Didier Truchot, who had a vision to create a research company that would bridge the gap between academia and the business world. Since its inception, Ipsos has grown rapidly through a combination of organic growth and strategic acquisitions, expanding its capabilities and geographic reach.
Ipsos offers a wide range of research services, including market and consumer research, advertising and media research, customer experience and loyalty research, public opinion research, and social research. The company leverages advanced methodologies and innovative technologies to gather data and generate insights that help clients understand their markets, customers, and competitors better.
One of Ipsos' key strengths is its ability to conduct research on a global scale. The company has a strong network of offices and partners around the world, enabling it to provide clients with local expertise and insights in different markets. Ipsos' global footprint also allows it to track trends and changes in consumer behavior across countries and regions, helping clients stay ahead of the curve.
In addition to its research capabilities, Ipsos has developed a range of specialized solutions to address specific business challenges. For example, the company offers Ipsos Loyalty, a suite of tools and services to help organizations measure and improve customer satisfaction and loyalty. Ipsos also provides Ipsos Connect, a division dedicated to advertising and media research, helping clients optimize their marketing strategies and campaigns.
Ipsos is known for its commitment to quality and rigor in research. The company adheres to strict ethical standards and follows best practices in data collection, analysis, and reporting. Ipsos' research methodologies are designed to ensure accuracy and reliability, providing clients with actionable insights they can trust.
Over the years, Ipsos has worked with a diverse range of clients, including multinational corporations, government agencies, non-profit organizations, and academic institutions. The company's client portfolio spans various industries, including consumer goods, financial services, healthcare, technology, media, and public sector.
In conclusion, Ipsos is a global leader in market research and consulting, offering a comprehensive range of services to help organizations make informed decisions. With its extensive network of offices and partners, Ipsos has the ability to provide clients with local expertise and insights in different markets. The company's commitment to quality and rigor in research, combined with its innovative methodologies and specialized solutions, has made it a trusted partner for businesses around the world.
