IRI, also known as Information Resources, Inc., is a leading global provider of market research and consumer insights solutions. With over four decades of experience, IRI has established itself as a trusted partner for companies seeking to understand and navigate the complex world of consumer behavior and market dynamics.
Founded in 1979, IRI has grown to become one of the largest market research companies in the world, serving clients across various industries, including consumer packaged goods, retail, healthcare, and financial services. The company operates in more than 95 countries, with a strong presence in North America, Europe, Asia-Pacific, and Latin America.
IRI's core expertise lies in its ability to collect, analyze, and interpret vast amounts of data to provide actionable insights to its clients. The company leverages advanced technology and analytics capabilities to gather data from multiple sources, including point-of-sale transactions, consumer surveys, social media, and online behavior. By combining these diverse data sets, IRI offers a comprehensive view of consumer preferences, market trends, and competitive landscapes.
One of IRI's flagship solutions is its market measurement and analytics platform, which provides clients with real-time visibility into their market performance. This platform enables companies to track their sales, market share, and pricing dynamics, allowing them to make informed decisions and optimize their strategies. Additionally, IRI offers advanced analytics tools that help clients identify growth opportunities, forecast demand, and optimize pricing and promotion strategies.
IRI's consumer insights solutions are designed to help companies understand their target audience and develop effective marketing strategies. Through consumer surveys, focus groups, and social media listening, IRI captures valuable insights into consumer preferences, attitudes, and behaviors. These insights enable clients to tailor their products, messaging, and advertising campaigns to resonate with their target market.
In addition to its market research and consumer insights capabilities, IRI offers a range of consulting services to help clients address specific business challenges. Whether it's optimizing supply chain operations, improving trade promotion effectiveness, or enhancing category management strategies, IRI's team of industry experts provides customized solutions to meet each client's unique needs.
IRI's commitment to innovation and technology sets it apart in the market research industry. The company continually invests in cutting-edge technologies, such as artificial intelligence and machine learning, to enhance its data collection, analysis, and visualization capabilities. By staying at the forefront of technological advancements, IRI ensures that its clients have access to the most accurate and actionable insights.
In conclusion, IRI is a global leader in market research and consumer insights solutions, helping companies navigate the ever-changing landscape of consumer behavior and market dynamics. With its extensive data collection capabilities, advanced analytics tools, and industry expertise, IRI empowers its clients to make data-driven decisions and stay ahead of the competition. As the business landscape continues to evolve, IRI remains committed to delivering innovative solutions that drive growth and success for its clients.
